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FROM MOTION BLUR AND DIRECTOR STEN HELLEVIG: A PARTICULAR AND PECULIAR COMMERCIAL FILM PROMOTING KAVLI BACONOST (=CHEESE). A GREY, BORING, MIDDLE AGED - OR PERHAPS THEY CAN BE DEFINED AS AN OLD - COUPLE IS SITTING IN SILENCE EATING THEIR DINNER.

There is seemingly an ocean of space between them. Brown walls and a pearl necklace is the key here. Suddenly they freeze. The taste of what they are slowly chewing makes them stop. And I love this part, when the music burst into happy-go-lucky and TATA - a large pig with a pink suit is sitting at the end of the table, waving his arms and showing off a tube of cheese. The film surely brightens up the day and one can only hope that Kavli's cheese is doing the same thing. Produced by Espen Horn. Post produced by Pia Nyhus and Hocus Focus with colour grading by Haavard Albertsen, online by Bengt Ove Sannes and sound design by Johannes Ringen.

COMING UP: A NEW CAMPAIGN OF 2012 FROM THE NORWEGIAN DIRECTORATE FOR EDUCATION AND TRAINING (=UTDANNINGSDIREKTORATET), RELEASED THE 3RD OF SEPTEMBER. IT IS ALL ABOUT BEING YOUNG AND NEEDING A FRIEND OR TWO.

There are few things in life as touching as happy children and as vulnerable as children’s sad eyes. The beatifully coloured film almost radiate warmth and compassion, as we experience the contrast between the two – the happy and many, and the sad and lonely. Accompanied by the fragile voice of the MGP Jr. winner of last year Sval Rosenløw Eeg and her insightful lyrics of TRENGER DEG (= Need you), the film communicates its very important message in a brilliant way: Children learn friendship from adults. It is parents and adults reponsibility to initiate friendship and build bridges between their children. The film is part of this years preventive anti-bullying campaign and the goal is to create local engagement in each and every municipality in our country. It is of course no coincidence that the campaign is released at the beginning of a new school year, a time of the year we know many, many children dread. So, this is an important film which serves its cause right, from the production company Small Film and director Mikkel Ohrvik. Produced by Elisabeth Enstad, post produced by Jon Anders Klausen and Hocus Focus: Editing by Thomas Løvig, online and colour grading by Haavard Albertsen. Sound design by Preben Grieg-Halvorsen.

DID YOU EVER ASK YOURSELF THE QUESTION WHETHER IT IS POSSIBLE TO FIND A CONNECTION BETWEEN OLAV DEN HELLIGE (THE KING OF NORWAY FROM 1015 TO 1028) AND THE BUTTER BREMYKT?

Well, take a look at the fabulous new commercial campaign from the production company Fantefilm, and you will see that there is a possible link there. Oh yes, all the way back to the battle of Stiklestad and the iron helmets. Even more fascinating is it that the great Napoleon is involved too. Actually he ate some cake with his impressive uniform in tact in a living room in Norway. That is why we have a cake called Napoleon's cake. The adaptability is immense of course, but even so - we love the free fantasy in motion. And just to make sure you also know why pancakes are called "pannekake" in Norwegian... The time before Bremykt existed, the pancakes always got stuck in the pan. So stuck that in any attempt to turn the cake around, the pan smashed into the forehead (panne) of the poor cook. Great fun from director Roar Uthaug and producer Hugo Hagemann Føsker. Post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, colour graded by Haavard Albertsen, vfx, mattepainting and online by Haavard Albertsen and Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen. What was life really like before Bremykt? You will find the answers to this important question here, in these extraordinary films.

THE ONLY COMFORT IN STATING THAT THE SUMMER IS ON THE WANE, IS THE ASSURANCE OF THAT THE FALL MEANS THE OPENING OF A NEW TELEVISION SEASON.

Coming up is the promo for KJENDISBARNEVAKTEN (=the celebrity baby-sitter) from the production company Fantefilm. It is quite funny that a company known for its horror movies - like The Cold Prey trilogy - is responsible for promoting childcare. Together with director Thomas Cappelen Malling (also famous for his Norwegian Ninja film in which everything is possible), they do the promotion very well indeed. They capture the tricks and pranks of the little devils perfectly by letting the host Håvard Lilleheie talk calm and sensible about giving children respect. At the same time he is tagged by the children, who are popping up in the colourful background. The always hysterically funny moustache is there, of course, together with the goatee and the round glasses. The simple setting, the giggling children and the serious Lilleheie work perfectly - an excellent promo! TV3 is the new concept owner of this Television series. The first season was broadcasted at NRK last fall, and the first celebrity up for one of his life’s biggest challenges is no less than FrP-politician Per Sandberg - a very interesting choice. I don't know who to feel sorry for, Mr Sandberg or the children Trym, Leona, Tiril and Alexander. Produced by Elle-Beth Lønnestad, post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Ove Kenneth Nilsen, grading and online by Haavard Albertsen. Sound design by Johannes Ringen. Watch this space!

THE STORY ABOUT BAGSY IS A SAD STORY WITH A HAPPY ENDING. NOTHING IS BETTER THAN A HAPPY ENDING, SO WE CHOOSE TO FOCUS ON THAT.

Bagsy is the worlds largest optical sorting robot owned by the municipality of Oslo and the department of disposal (REN). The story about Bagsy is a sad story with a happy ending. Nothing is better than a happy ending, so we choose to focus on that. Bagsy is the worlds largest optical sorting robot owned by the municipality of Oslo and the department of disposal (REN). He was a very, very misunderstood and devastated machine, who felt that nobody liked him. Bagsy loves to sort things, but as the giant he was and is, he scared people as he was picking up cars from the high street to sort them out according to colour. Like a kind relative of TRANSFORMERS, in other words. Then REN came a long and gave him the job of a lifetime: Bagsy sorts out all our green, blue and grey garbage bags - and we love him for that. A very sweet and heartfelt film from the production company Qvisten animation directed by Klaus Rybakken Sandvik and produced by Tonje Joa. Post produced by Anne Roksvåg and Hocus Focus. Music and sound design by Preben Grieg-Halvorsen. Dreaming of a greener life? For more information about the work of REN in our capital city, take a look at renovasjonsetaten.oslo.kommune.no Go Bagsy!