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THE PRODUCTION COMPANY MOTION BLUR AND DIRECTOR STEN HELLEVIG IS TAKING US TO A LITTLE SUMMER CONCERT. IN COOPERATION WITH STABBURET, THE SUPPLIER OF THE JUICE GØY, WE ARE INTRODUCED TO OTHER WAYS OF USING GØY THAN DRINKING IT.

A girl is playing the world famous piece "Für Elise" by Ludwig van Beethoven from 1810 on glasses filled with juice, which is a little event in itself. However, the atmosphere of the long outdoor table, the warmth and the colours of summer are unbeatable. A huge, happy family, bridging generation gaps and eating delicious food - yes, it might bring forward images of an Italian Mafioso movie, but this is in the much nicer context of Norwegian saft (=juice). There is, I will imagine, no surprise that a product with such a name as GØY (=fun) is especially targeted at children. However, without any artificial sweeteners and coming up with four different tastes, it is a drink as good as it gets even if you are a grown up. Here is the slogan: You don't get more GØY than what you provide yourself (it sounds better in Norwegian!). Produced by Ola Narum Berg, post produced by Pia Nyhus and Hocus Focus. Edited by Ove Kenneth Nilsen, online and grading by Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen. The summer is here.

WELCOME TO THE WILDERNESS OF THE NORWEGIAN WOODS. IT IS BEAUTIFUL IN ALL ITS "GREENESS", THE BIRDS ARE SINGING AND THE SUN IS LURKING BEHIND THE TREES.

In the middle of all this nature appears the Norwegian version of Sir David Attenborough. Dressed in all green as a sort of camouflage, he is whispering away to the camera. We are getting that exciting feeling that he is about to take us with him on an exciting adventure into to the unknown. What are we looking for - a bear? An elk? Or perhaps wolves? The sound of sticks that are breaking and the camouflage man sneaking around increases the tension, as we suddenly are brought to a road and a bus is arriving. It is not animals we are looking for, it is BRAKAR. Brakar is the new name of the public transport in the county of Buskerud, and there you have it (I only hope I did not spoil anyone’s high hope for a monster). A visually excellent and very well communicating little information film from the production company Small Film, directed by Mikkel Ohrvik and produced by Rut Solli. Post produced by Hocus Focus and Anne Roksvåg. Edited by Henrik Berge, online and colour grading by Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen. For more information about where Brakar can take you, take a look at www.brakar.no

COMING UP: A NEW COMMERCIAL CAMPAIGN FOR A PRODUCT WITH PERHAPS ONE OF THE MOST FAMOUS SLOGANS IN NORWAY. LANO FOR LITEN OG LANO FOR STOR (=LANO FOR THE SMALL ONES AND LANO FOR THE BIG ONES) - SO SIMPLE AND SO BRILLIANT.

The production company Paradox Reklamefilm and director Kristoffer Carlin have worked wonders with the basic image of the classic, cute Lano baby, going back many, many years. The baby is now a couple of years older and has multiplied. The hair is still full of soap, however these kiddies have rough and tough hairstyle, they have big, fat golden chains and they are rapping the Lano-song. There is a lot of yo-yo and scratching going on, and everything in the image has a warm, yellow and golden coloration - the colour of Lano. The films are as charming as can be, true to the Lano-concept and still new, fresh and fun. Well done to producer Anja Kristiansen, Paradox with our beloved former producer and now production manager Henriette Carlsen, and the team from Hocus Focus. Post produced by Ole-Arild Svendsen, edited by Kristoffer Archetti (freelancer), colour grading and online by Haavard Albertsen and sound design by Preben Grieg-Halvorsen. And hear, hear: You can still vote on the Lano-kid of 2012 at www.lano.no, and (hold on to your horses) you can also download the Lano-song. Have fun and stay clean!

CAN SOMEONE PLEASE MAKE THE AMERICAN SHUT UP?! A RATHER NEW AND FABULOUS COMMERCIAL FROM THE PRODUCTION COMPANY TRØBBEL FILM AND DIRECTOR UBBE HAAVIND IS ALREADY ROLLING ON YOUR TELEVISION SCREENS.

It does not get more American than this - that loud, American voice-over telling us about The Big One American diner: A series of tasteful American food - from frozen to fabulous in no time. Chicken wings, onion rings, deliciously glazed spareribs (those ribs really do sparkle in this commercial) and American cheeseburgers. We are told to forget about tacos, which actually might be a good idea after reading the statistics of how many tacos an average Norwegian family eats per year. Are we really that unimaginative? It doesn't get more Norwegian either, than that the teenage daughter, impressed by her father's cooking, asking the all American dude to be quiet. And yes, in 2012 we are still impressed by a man who manages to make dinner from ready-made frozen food. Produced by Kristin Emblem and post produced by Pia Nyhus and Hocus Focus: Edited by Thomas Løvig, colour grading by Haavard Albertsen, online by Bengt Ove Sannes and sound design by Johannes Ringen. We sure get hungry, so the commercial must definitely do something right!

COMING UP: THE FRUTTI COLLECTION FROM MANGO TIME WITH MARTHE SKAPPEL. HOCUS FOCUS IS CONTINUING THE GREAT COOPERATION WITH DIRECTOR AND PRODUCER JOON BRANDT.

There is a very sensual particularity in both image and sound of this man's work. You can see and recognise it in his earlier productions, for instance his latest film for Isadora, which is one of the world's leading manufacturer of Mascara. There is a strong and specific use of colour, of movement and of many layered frames that make Joon Brandt's films stand out. There are arguably more similarities with art than commercials. However, Joon and Mango Time are selling a product of course, even if that is a fact easily forgotten. So we simply choose to call it commercial art. This time around it is watches, which are promoted. The brand Mango Time is also fronted by another beauty, Jenny Skavlan (what will she say about this campaign, I wonder...). As always a fascinating production coming from Brandtgruppen. Post produced by Pia Nyhus and Hocus Focus: Henrik Berge (editing) and Haavard Albertsen (online and colour grading). Let yourself be seduced by Joon Brandt, who has worked for major companies like Ralph Lauren (Europe), MTV, Lacoste, Tenth Street (Los Angeles) and Glo Minerals.