COMING UP: NEW FILMS IN AN ALREADY ESTABLISHED AND SUCCESSFUL ADVERTISING CAMPAIGN. THE FOOD CHAIN STORE OF COOP PRIX BRING ALONG CELEBRITIES, AS WELL AS MORE EVERYDAY PEOPLE, TO ILLUSTRATE THEIR EXCELLENT OFFER: BUY PARTICULAR PRODUCTS AND GET OTHERS FOR FREE. A VERY GOOD DEAL.
So good in fact, that the retired Norwegian boxer Ole Klemetsen (who we love to hate) and the highly quoted Anna Anka are convinced that they get a special treatment. Ole asks if the cashier is afraid of him, playing out the unstable, impertinent and hard-hitting stereotype of himself. Mrs. Anka thinks she gets reduced prices out of - a: pity (can’t afford anything after the break-up with Mr. Anka) or - b: The Hollywood-treatment. Our favourite line is still the one when she understand that every customer get the same deal: “Åhh, hva trøtt jag blev”. A really clever and funny campaign from the advertising agency TRY and the production company Trøbbel with director Steinar Borge and producer Miriam Pedersen. Post-production by Hocus Focus and hip hurrah for Henrik Berge’s debut as editor on a major advertising campaign – well done! Online and colour grading by Haavard Albertsen, sound mix by Preben Grieg-Halvorsen and post-produced by Henriette Carlsen.
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