COMING UP: A NEW COMMERCIAL CAMPAIGN FOR A PRODUCT WITH PERHAPS ONE OF THE MOST FAMOUS SLOGANS IN NORWAY. LANO FOR LITEN OG LANO FOR STOR (=LANO FOR THE SMALL ONES AND LANO FOR THE BIG ONES) - SO SIMPLE AND SO BRILLIANT.
The production company Paradox Reklamefilm and director Kristoffer Carlin have worked wonders with the basic image of the classic, cute Lano baby, going back many, many years. The baby is now a couple of years older and has multiplied. The hair is still full of soap, however these kiddies have rough and tough hairstyle, they have big, fat golden chains and they are rapping the Lano-song. There is a lot of yo-yo and scratching going on, and everything in the image has a warm, yellow and golden coloration - the colour of Lano. The films are as charming as can be, true to the Lano-concept and still new, fresh and fun. Well done to producer Anja Kristiansen, Paradox with our beloved former producer and now production manager Henriette Carlsen, and the team from Hocus Focus. Post produced by Ole-Arild Svendsen, edited by Kristoffer Archetti (freelancer), colour grading and online by Haavard Albertsen and sound design by Preben Grieg-Halvorsen. And hear, hear: You can still vote on the Lano-kid of 2012 at www.lano.no, and (hold on to your horses) you can also download the Lano-song. Have fun and stay clean!
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