WE LOVE THE CHRISTMAS COMMERCIALS FROM LIBRIS. IT IS ALMOST LIKE THEY ARE NOT PROMOTING ANYTHING, BUT RATHER IS THE DEFINITION OF THE HOLIDAY SEASON. WHY: BECAUSE CHRISTMAS IS BOOKS.
Last year a bundle of Norwegian authors decorated the Libris store with their books. This year they are really putting themselves out there. When our most beloved authors (like Vigdis Hjort and Erlend Loe) and a few controversial ones (Ari Behn?) are releasing their latest work, it is an event in itself. When they are singing ”I Wish you a Merry Christmas and a Happy New Year” in addition, it is pure joy. No wonder the director Steinar Borge starts the singing relay with the tenor (and author) Øistein Wiik – it is no prerequisite for writers to be good singers, as you all know. Finn Bjelke is refusing to sing, but he is out with the book “Gretne gamle gubber (=Grumpy old men) and can’t be helped, of course. We have church bells, and snow is in the air. We have the cosy and warm bookstore in the cold and busy city, and we have Ari Behn sitting in a worn-out leather wing chair. Director Borge manages with his warm humour to relax those in front of the camera and that is an achievement! Libris is bringing it home with their slogan at the end: It will not become Christmas for real without the authors. The production company is Trøbbel Film and the producer is Miriam Pedersen Eeg. Post produced by Henriette Carlsen and Hocus Focus: Edited by Ove Kenneth Nilsen, online and colour grading by Bengt Ove Sannes and sound design by Preben Grieg-Halvorsen. Happy Christmas to you!
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