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COMING UP: THE FRUTTI COLLECTION FROM MANGO TIME WITH MARTHE SKAPPEL. HOCUS FOCUS IS CONTINUING THE GREAT COOPERATION WITH DIRECTOR AND PRODUCER JOON BRANDT.

There is a very sensual particularity in both image and sound of this man's work. You can see and recognise it in his earlier productions, for instance his latest film for Isadora, which is one of the world's leading manufacturer of Mascara. There is a strong and specific use of colour, of movement and of many layered frames that make Joon Brandt's films stand out. There are arguably more similarities with art than commercials. However, Joon and Mango Time are selling a product of course, even if that is a fact easily forgotten. So we simply choose to call it commercial art. This time around it is watches, which are promoted. The brand Mango Time is also fronted by another beauty, Jenny Skavlan (what will she say about this campaign, I wonder...). As always a fascinating production coming from Brandtgruppen. Post produced by Pia Nyhus and Hocus Focus: Henrik Berge (editing) and Haavard Albertsen (online and colour grading). Let yourself be seduced by Joon Brandt, who has worked for major companies like Ralph Lauren (Europe), MTV, Lacoste, Tenth Street (Los Angeles) and Glo Minerals.

COMING UP: A TOTALLY AND UTTERLY CHARMING ADVERTISING CAMPAIGN FROM EINAR FILM & FORTELLINGER AND DIRECTOR JENS LIEN.

We are crying for summer and warmth, and these little stories of sweet nostalgia are some of the reasons why. A happy, cute boy - wonderfully dirty in his face - is in a hurry on his much too large bike. He is heading for the local shop, with two bags of empties on the handles. Time after time, he brings out ice cream from Diplom-Is: The well-known classical "oldie" Sandwich and the newcomer Lollipop Spinn. However, the boy with an amazingly big heart is not capable of eating the ice cream himself. The crying girl with a bleeding scratch and the moaning dog both come first. These commercials definitely push the right buttons, and we can reveal that it all has a happy ending. Produced by Guri Neby, post produced by Pia Nyhus and Hocus Focus: Ove Kenneth Nilsen (editing), Haavard Albertsen (colour grading), Bengt Ove Sannes (online) and Johannes Ringen (sound design). It would not be a big surprise if Diplom-Is managed to increase their Norwegian market share of more than 50 percent over the summer of 2012. Much thanks to wonderful commercial films, of course. See more of the ice-cream selection at http://www.diplom-is.no

KIWI, BANANA, ORANGE, APPLE AND GRAPES - FIVE FRUITS A DAY KEEP THE DOCTOR AWAY. WHO HAVE NOT HEARD ABOUT THE AMAZING EFFECTS THESE HEALTH PROVIDERS WILL HAVE ON OUR QUALITY OF LIFE.

The new commercial film from Small Film for Wilfa is giving some support to those of us who perhaps feel a little bit exhausted about the thought of making sure that each member of the family digest a mountain of fruit every day. First the film confirms that YES it is a whole lot of fruit and second, it shows us the solution - Jippi-Jay-Jey: The Wilfa JuiceMaster (= a sort of blender). The master of juice can make liquid out of everything from cucumber, avocado and frozen berries, to the more ordinary orange mix. In other words, both practical and efficient. Easy to use, even for a child, and with the sound of silence. That we do like. Directed by Birger Libell. Production by Small Film and produced by Elisabeth Enstad. Post produced by Jon Anders Klausen and Hocus Focus: Edited by Henrik Berge, online and colour grading by Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen. If you feel an urge to take a look at this fruit-wonder, you will find it at this page, of course, or at www.wilfa.no Enjoy!

COMING UP: A SHORT AND INSPIRATIONAL DOCUMENTARY IN THREE PARTS. THIS IS A FILM FROM THE NORWEGIAN PRODUCER OF JUICE CALLED SUNNIVA, A WHOLLY OWNED SUBSIDIARY COMPANY OF TINE.

Last autumn Sunniva was looking for people with sunshine in their heart and mind", and they found Hamisi: A nice, always smiling, positive and optimistic guy from Congo. The thirty-year-old man fled from his home country and the war after loosing all of his family. First, he was a refugee in the neighbour country Uganda and then Norway and Moelven. He could not read nor write and the only word he could pronounce was NORSK. He dreamt of becoming a bus driver and Sunniva decided to help him, or more precisely - they helped him with the resources so he could help himself. You are invited to follow his great story and see Hamisi take his first step on the road to a driving license, category x. From the director Andreas Lisberg, the producer Jannecke Nordskog and the production company Paradox Reklame: An irresistible story of happiness. Post produced by Ole-Arild Svendsen and Hocus Focus. Edited by Rolf Thomas Løvig, colour grading by Haavard Albertsen, online by Bengt Ove Sannes and Haavard Albertsen. Sound design by Preben Grieg-Halvorsen. Take a look and be inspired.

IT IS A PLEASURE TO INTRODUCE FOR THE FIRST TIME EVER: KOLLEN SUMMER FESTIVAL. THE VENUE IS HOLMENKOLLEN NATIONAL ARENA - THE HEART AND ROOF OF OSLO. THE TIME IS THE 29TH TO THE 30TH OF JUNE 2012.

It is not just "anybody" who is visiting the capital of Norway in these, hopefully warm, summer days. RIHANNA. Say no more. However, over the course of 2 days, 26 national and international artists do their thing on 3 stages, and among the celebrities are some legends. How legendary are perfectly and humoristically illustrated by the festival's promotional film, directed by Lasse Gretland and shot by Kristoffer Archetti. The masters of black and white Rock’n Roll film (just take a look at the Bigbang documentary) take us into the seemingly real world of KISS-fans. Babies, dogs, children, adults and grannies - all the same: Each and every one is painted white with Gene Simmon's scary patterns or Paul Stanley's star in their face. Very charming, very subtle and very classy - we can't wait! The advertising agency is Anti with producer Dita Berisha. Production producer is Anja Kristiansen and post produced by Ole-Arild Svendsen and Hocus Focus: Editing by Henrik Berge, online and colour grading by Haavard Albertsen. And remember: The opening hours are from 12.00 am to 23.00 pm every day, so hurry, hurry - book your ticket at www.kollenfest.no