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IT IS WHAT WE DO THE BEST AND THEREFORE WHAT WE LOVE THE MOST.

The keyword is SKIING in all its shapes and forms: ski jumping, down hill skiing, slalom skiing, cross-country skiing, long-distance, short-distance, sprinting - the options are innumerable. And, yes, it is the World Championships these days. The championship also brings forward the great necessity to be well equipped, also for all of us glued to the TV-screens: ski wax, ski suits, ski bindings and what have you. The myth and cliché that Norwegians are born with skis on is rather annoying, however fully understandable. In this huge box of references to the world of ski, there is a great comfort in going back to the one happening every person in Norway past a certain minimum age know so well. The moment in time when Brå broke his ski pole. This is cleverly used in the latest commercial films from SPAR to promote certain products and good buys. The re-creation of the nostalgic and heart warming event is directed by Mikkel Ohrvik. Produced by Elisabeth Enstad and the production company Small Film. Post produced by Jon Anders Klausen and Hocus Focus: Edited by Thomas Løvig, colour grading and online by Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen. No wonder Spar is a proud sponsor of the best ski athletes in Norway.

COMING UP: A NEW, INFORMATIVE AND SPECIFIC COMMERCIAL FROM Q-MEIERIENE. THE DAIRY PRODUCT IN FOCUS IS NOT SO MUCH THE WELL-KNOWN CONTENT OF SOUR CREAM AS THE CONTAINER. AND WHAT AN INNOVATION WE ARE INTRODUCED TO HERE, IN THIRTY SECONDS TIME OR SO.


The keyword is control. We are invited to join a charming, persistent and little bit annoying everyday father on his way from work via the grocery store and then home, to eat dinner with his family. All the way he is talking to the camera and us about the logic of everything around him including the practicality of sour cream in a plastic bottle. It is really fascinating how the common problem of messing oneself up while eating taco is solved in a flash. A huge help to many, many households in Norway from the production company Fantefilm and director Magnus Martens. Produced by Elle-Beth Lønnestad, post produced by Pia Nyhus and the following team from Hocus Focus: Edited by Ove Kenneth Nilsen, online by Bengt Ove Sannes and sound design by Johannes Ringen. We can hardly wait to eat the next taco...

IT WORKS AS AN EXCELLENT REMINDER OF A GOOD CAUSE AND A REASON TO ENGAGE. THE FILM WAS PART OF AN INFORMATIONAL CAMPAIGN BEFORE THIS YEAR'S TV-EVENT ON NRK. FOR ONE REASON OR ANOTHER - HOPEFULLY A GOOD ONE - WE DID NOT WRITE OR COMMENT UPON THIS AMNESTY FILM WITH AN IMPACT. SO WE TAKE THE OPPORTUNITY TO DO SO NOW.


The film hit you as hard as it should, promoting a global movement of more than 3 million supporters in over 150 countries. The hard core images appear as authentic documentary footage of situations you don't want to see and placed you don't want to be. The film campaign to end grave abuses of human rights - torture, rape, violence, the right to believe what you want and say what you think. Amnesty's vision is for every person to enjoy all the rights enshrined in the Universal Declaration of Human Rights and other international human rights standards. What can be more important than that? Directed by Jens Lien and produced by Aksel Jermstad and the production company Einar Film og Fortellinger. Post produced by Pia Nyhus and Hocus Focus: Edited by Ove Kenneth Nilsen, colour grading by Bengt Ove Sannes, online by Bengt Ove Sannes and Mathias Theissen. Sound design by Preben Grieg-Halvorsen. For more information about how to contribute, take a look at www.amnesty.no

POSTEN IS ONE OF THE MOST IMPORTANT SERVICES IN THE LONG STRETCHED COUNTRY OF NORWAY. WE ALL WANT TO MAKE SURE THAT OUR LOVED ONES RECEIVE THEIR BIRTHDAY PRESENTS IN TIME OR THAT THEY GET THINGS FORGOTTEN OR OTHER IMPORTANT MUST HAVES SAFELY BACK.


This fact might have overshadowed the other services so important to us from the old but transformable Norwegian state institutions with a long history of serving the public. The old dinosaur has also managed to keep up with time. In these digital times we must not forget the service Digipost. A film promoted this service a while ago, and it includes a very sweet dog that first deliver mail from the mailbox (paper in case you have forgotten) but ends up delivering a computer to his master. The production company with the descriptive name of ONE BIG HAPPY FAMILY has made a sweet film with useful information about Digipost, which can make your day just a little bit simpler by helping you receive your mail digitally. We are here talking about important mail such as invoices, health- and insurance papers, letters from public services and so on. Directed by Mathis Fürst and produced by Helene Hovda Lunde. Post produced by Jon Anders Klausen and Hocus Focus: Edited by Thomas Løvig, colour grading by Haavard Albertsen, online by Mathias Theissen and sound design by Preben Grieg-Halvorsen. For more information, take a look at www.digipost.no

WE HAVE TO TALK A LITTLE BIT ABOUT A SAVIOUR IN MANY NORWEGIANS EVERYDAY LIFE, NAMELY KIWI. THE FOOD SUPPLIER WITH A GROCERY STORE ON EVERY CORNER. KIWI IS A FIGHTER.

Always coming up with new areas of commitment and important ways to get us - the consumer - to buy the right kind of products. These areas of commitments lead to a whole lot of commercial films and marketing. In many years Kiwi has for instance focused on fruit and vegetables, and told us through our television screens how it materialises in good deals in their grocery stores. Now is a new film out there, informing us about "nøkkelhullsproduktene". Just as in real life, it had to be a very young man serving the cash register, who has been giving the task of telling us about the food products with a keyhole. It is all very recognisable - the youthness, the greeness in colour and the greeness of foods. What does the keyhole means, exactly? Well, the food- and health authorities in the Nordic countries of Norway, Sweden and Denmark have established the keyhole as a common symbol to make it easier for the consumer to choose healthier alternatives in particular groups of foods. So there you have it - from the production company One Big Happy Family. Directed by Sebastian Torngren Wartin, produced by Helene Hovda Lunde, post produced by Jon Anders Klausen and Hocus Focus. Thomas Løvig (editor), Haavard Albertsen (colour grading), Mathias Theissen and Zoltan Farkas (online). Last but not least, Johannes Ringen (sound design). Be inspired to a healthier (and cheaper?) life.