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COMING UP: NEW PROFILE FILMS FROM KRYSTAL GRØNNSÅPE (=SOAP). DIRECTOR JOHANNE HELGELAND AND THE PRODUCTION COMPANY FANTEFILM HAVE CREATED THESE FILMS WITH A SOFT, IDYLLIC AND FEMININE TOUCH.

It might seem like a sweet proposal to the 70s generations and those older, who perhaps had more “washing-friendly” mums, than the younger ones (where is the hired cleaner?). We can sense the smell of the original grønnsåpe while watching the commercials. Together with the easygoing music and the total harmony of mum, dad, cute kid, even cuter dog and a nice house, the nostalgia is complete: We want more Krystal grønnsåpe. If you are one of those who are more interested in the smell than in the washing, a hot tip is to put out small plates filled with a dash of soap under the sofa and other hidden places. It works every time... Productionwise, the soap needed some help and major efforts from Hocus Focus and our online- and VFX guys Haavard Albertsen and Bengt Ove Sannes. The result is shining, sparkling and brilliant. The films are produced by Elle-Beth Lønnestad and Hugo Hagemann Føsker, and post produced by Henriette Carlsen and Hocus Focus. Ove Kenneth Nilsen has edited the films and the HQ scanning of the 35 mm films is done in-house at Hocus Focus by Ole-Arild Svendsen. Sound design by Anders Mørk and Johannes Ringen. Stopp is responsible for development and Onelight.

A REAL FISH SOUP WITH A CAPITAL R TAKES TIME TO MAKE. THIS YOU MUST KNOW. THAT IS WHY ONE OF NORWAY’S LARGEST PROVIDER OF FOOD – STABBURET, FOUNDED IN 1943 – HAS MADE SURE THAT ALL OF US ALL-TOO-BUSY PEOPLE ALSO CAN ENJOY FISH SOUP.

By doing all the work for us, of course: Cutting the vegetables, cutting the fish and pouring the wine. The stroke of genius is to freeze and dry it, for so to split the good stuff in a double bag. One for the fluid and the other for the rest of the ingredient. And there you have it, an excellent fish soup. It is only for you to pick it up in the store and it is ready to be cooked with a little milk. The production company Fredrik Fiction has produced this tasty commercial, directed by Stig Svendsen. Post production by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, colour graded by Haavard Albertsen and VFX by Bengt Ove Sannes. Sound design by Johannes Ringen. Enjoy!

THE SEASON OF AUTUMN IS ALSO THE SEASON OF LAMB. ANIMASJONSDEPARTEMENTET (= THE DEPARTMENT OF ANIMATION) HAS CREATED THE LATEST FILM FROM GILDE, A COMPANY AND BRAND OF NORWEGIAN MEAT ESTABLISHED IN 1964.

Lamb is not “only” lamb. We have for instance lamb chops, we have leg of lamb, we have saddle of lamb and we have roast lamb. However, we are here talking about a gourmet tenderloin of lamb from Hallingskarvet. The film is a combination of 35 mm film and classical animation, and it looks great. Following a hand and the fine lines of coloured pencils sketching mountains, grass and lambs, the illustrations works perfectly together with the pronounced dialect of the voice-over. As we get a lecture of certain obviously very nutritious and healthy flowers and plants to eat for our future dinner (Sølvbunke, Fjellsveve and the famous Setermjelt), we also believe we get a taste of the untouched Norwegian nature with the lamb beef. Well done by producer Jakob Thomessen and director Martin Engh. The film is scanned at Hocus Focus in-house GoldenEye scanner. Post produced by Ole-Arild Svendsen, colour graded and VFX by Haavard Albertsen. Sound design by Frode Løes Hvatum and Lydhodene.

A NEW AND FUNNY CAMPAIGN FROM HöRMANN INDUSTRI- OG GARASJEPORTER (INDUSTRIAL- AND GARAGE DOORS).

With three short films, all gone in 15 seconds, has director Kaveh Tehrani managed to create great humour out of sliding doors – well done. We must agree with the vocal of the country-inspired song, where the lyrics goes something like this: “... we just can’t get enough”. And we can not get enough of the tiny, detailed worlds inside of the garages. Worlds in small spaces and with activities that no one could have imagined would be there, are revealed as the doors slide open: The world of the golfers, the ice-skater and the vine producers. The small glimpses of strange worlds are followed by the perfect slogan: UNCOMPROMISING PASSION, UNCOMPROMISING QUALITY. Excellent from the production company Babusjka and producer Marthe Haakensen Rønning. Post produced by Ole-Arild Svendsen and Hocus Focus: Mathias Theissen (colour grading and VFX) and Johannes Ringen (sound design). For more fun, or simply sliding garage doors, take a look at www.hoermann.no

NOT ONLY HAS FINN.NO (EST. IN 2000) BECOME THE BIGGEST MARKETPLACE IN NORWAY. NOT ONLY HAS IT BEEN SELECTED TO THE BEST WORKPLACE IN THE COUNTRY IN 2011. THE COMPANY ALSO MANAGES (WITH A LITTLE HELP) TO CREATE GREAT COMMERCIALS.

Pretty impressive. The director duo Thomas Løberg and Bengt Gabrielsen have previously worked together with the VGTV-series “The Shit”, and the have chosen to continue the great collaboration AND the focus on humour. These warm, pleasant and charming films from Finn.no certainly show that their efforts have paid off. The responsible production company is Seefood with Kristian Hajdu producing the project as the brand new head of the new advertising department. It is a great team to work with, and we at Hocus Focus are already looking forward to get our hands on the new season 2 of the television series NISSENE PÅ LÅVEN (=The Santa Clauses on the Barn) come fall. Post production by producer Henriette Carlsen and Hocus Focus: Edited by Thomas Løvig, colour grading, online and VFX by Haavard Albertsen and sound design by Johannes Ringen.