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WE REMEMBER IT VIVIDLY. THE PEASANTS IN TOWN (OR BØNDER I BYEN), A COMMERCIAL FILM FROM FELLESKJØPET AND FANTEFILM, PARADING OUR TV-SCREENS EARLIER THIS YEAR. WITH AN ARMY OF FARMERS AND GRANDIOSE MUSIC, THE COMMERCIAL WAS A GREAT SUCCESS.


It gave those working with nature and land new pride and an upgraded image. Now their back. In numerous versions of the original film, they are promoting everything from dog food to huge, rough, tough and green John Deere agricultural tractors, which are shown in the video above. The film still works exceptionally well, even in small and separated bits and parts. So does the general and encouraging message of all the films taken from the “mother commercial”: Go and buy your equipment of those who have the best knowledge. It seems like a very sensible and rational idea (especially when you look at those tall strong men in flannel shirts). What do they have knowledge about? Everything, including gardening tools, lawn mower, soil, earmuffs and chain saws. Pretty cool stuff from the maker of the Cold Prey trilogy, the production company Fantefilm and director Roar Uthaug. Producers are Hugo Fausker and Elle-Beth Lønnestad. Post produced by Pia Røe Nyhus and Hocus Focus: Rolf Thomas Løvig (editor), Haavard Albertsen (online and colour grading) and Preben Grieg-Halvorsen (sound design). Enjoy the spring with all its work.

WE ARE PROUD TO PRESENT THE FIRST AND FABULOUS TRAILER FOR THE UPCOMING MOTION PICTURE ELEVATOR, DIRECTED BY STIG SVENDSEN.

The trailer is edited by Ove Kenneth Nilsen and Thomas Løvig, with sound design by Preben Grieg-Halvorsen and colour grading and VFX by Haavard Albertsen. The music is created by Themepark.no ELEVATOR was shot at Panavision studios in Los Angeles during fall 2010 and is an American-Norwegian co-production from Quite Nice Pictures in association with Tappeluft and Hocus Focus. The final cut is now locked, and we are continuing this exciting production journey with sound mix, VFX and colour grading behind closed doors at Hocus Focus. Watch this space! Follow the making of ELEVATOR at Facebook

DID YOU KNOW THAT WE NORWEGIANS EAT 10 MILLION CRACKERS EVERY YEAR? THAT MEANS MORE THAN 2 KILO CRACKERS ON EACH AND EVERY ONE OF US. ACCORDING TO SÆTRE, THE PRODUCER OF CAFé BAKERIET, THESE ARE THE FACTS.

Another fact is that Sætre and the familiar cock-in-the-sunrise logo, going strong from 1983, has a market share of more than 60 per cent. Hence big business and well done! Back to those amazing crackers and cookies: The commercial of the day might get us to eat even more crackers, because you can now get those splendid delights with both dark, not so dark and even white chocolate. If that is not tempting enough for you, it is also revealed that it is MORE chocolate as well. Yes, half the cookie is chocolate. Is it possible to ask for more? The commercial with lovely pieces of chocolate in free drift is shot on a Phantom high-speed camera, directed by Mikkel Ohrvik and produced by Rut Solli and Smallfilm. Post produced by Jon Anders Klausen and Hocus Focus: Bengt Ove Sannes (VFX supervisor on the set), Thomas Løvig (editing), Haavard Albertsen (colour grading and VFX) and Preben Grieg-Halvorsen (sound design). Enjoy!

COMING UP, A TALE OF FISH AND STRENGTH, FREELY ADAPTED FROM THE FISHERMAN'S FRIENDS ORIGINAL WEBSITE: THE YEAR IS 1864 AND NOTHING MUCH IS HAPPENING IN THE FISHING PORT OF FLEETWOOD, LANCASHIRE. APART FROM FISHING, OF COURSE. BUT THE WINTER STORMS AND HIGH SEAS HAVE TAKEN THE FISHERMEN’S SINUSES. ONE YEAR LATER, EVERYTHING HAS CHANGED.



The Fleetwood chemist James Lofthouse has invented Fisherman’s Friend. First as a liquid, and then in packets of “little friends”. It changes the fishermen’s lives. Now they’re breathing deeply of the crisp clean sea air. They’re dancing jigs in the street, singing lusty sea shanties and the smell of fish has been replaced by menthol and eucalyptus. Isn't that a wonderful story? The production company Trøbbel Film and director Ubbe Haavind has taken the tale fast forward up until today, highly dramatic with grand music and with an intense feeling of windy England. There are now billions of Fisherman' Friends produced in the town Fleetwood each year by the same family firm Lofthouse. Norwegians are eating most Fisherman's per inhabitant in the world. Rather fascinating, and we wonder if it might have something to do with the weather... Produced by Miriam Pedersen Eeg and post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, colour grading and online by Haavard Albertsen. Sound design by Preben Grieg-Halvorsen. Continuously strong!

COMING UP: A UNIQUE COMMERCIAL AND A PRODUCT OF GLOBAL COOPERATION. HOCUS FOCUS LOVES TO CROSS BOUNDARIES AND HAS PREVIOUSLY WORKED OVERSEAS WITH LAIRD & PARTNERS IN NEW YORK FOR DKNY, AMONGST OTHERS (TAKE A LOOK AT WWW.LAIRDANDPARTNERS.COM).


We have the latest week been equally impressed by a production team, coming all the way from India. Ravi Udyawar is an acknowledged commercial film director in India, and he brought his latest Tuborg film for the Indian market to Norway, Oslo and the house of Hocus Focus for post production. The film is shot in Mumbai and its purpose is to promote the distinguished Danish brewing company from 1873, which has been part of Carlsberg since 1970. Carlsberg aims very understandably to increase its market share in an ever-expanding Indian market. It was a pleasure to work with Mr Udyawar and his producer Kalpana Udyawar, and we are already looking forward to further cooperation. The controller for the post production is Hanamade Projects, and Saatchi&Saatchi is the responsible advertising agency. Post production by Hocus Focus: Edited by Thomas Løvig, colour graded by Haavard Albertsen, VFX by Bengt Ove Sannes and Haavard Albertsen. VFX breakdown by Shanon Moratti and pixel wrangling by Vidar Stadheim. Post producer Ole-Arild Svendsen.