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NO WONDER THE LATEST COMMERCIAL SLASH MUSIC VIDEO FROM THE PRODUCER OF THE DIETARY SUPPLEMENT VITAEPRO IS CATCHY. THE SONG "DET FUNKER FOR MEG" (=IT WORKS FOR ME) IS WRITTEN BY THE KING OF COMMERCIALS, TORSTEIN BIELER/UTE TIL LUNSJ.

VitaePro is known for using real people with real experiences from using the product - preferable good ones of course. The transformation from lazy and slow to bubbly and full of energy has been a recurring theme the latest years. The same concept is taken further in this latest production from VitaePro and the production company Small Film. However, we simply love the new grand and surprising twist - turning the commercial into a kind of musical. The great Håvard Bakke is as good as a pale, rusty and worn out guy as the sparkling, singing and revitalised handsome man in the office. It must be lovely for Mr Bakke to finally make an appearance in front of the camera, after doing the voice on all those packshots in previous commercials for VitaePro. Backing up his forceful and convincing performance is no less than a group of cheerleaders - the one and only Viqueens. Yes, there is a lot of energy and controlled jumping going on. This is certainly a highlight of a long career of many VitaePro films from the production company Small Film, director Mikkel Ohrvik and producer Elisabeth Enstad. The same goes for Hocus Focus and post producer Ole-Arild Svendsen, editor Thomas Løvig, and Bengt Ove Sannes doing the colour grading and online work. For more information about VitaePro, take a look at www.vitaepro.no

COMING UP: A SHORT FILM ABOUT DREAMING OF A BETTER LIFE - FROM DIRECTOR FARZAD SAMSAMI AND THE PRODUCTION COMPANY BLINKFILM. THE YOUNG BOY FOAD IS LIVING IN A COASTAL TOWN IN MOROCCO.

We get a glimpse of how he manages to make a living in the slow-motion of an opening sequence. In the warm and sandy landscape, beautifully depicted by photographer Philip Øgaard, a bunch of men in all ages including Foad are running. They are running after a white bus filled with tourists, trying to sell their treasures (not exactly artefacts) to the wealthy whites. One day Foad gets a business idea and he teams up with "the Norwegian guy who has become fat, and not yet returned to his homeland". The man’s name is Ole, and he is trustworthy played by Trond Høvik (remember him from for instance "En helt vanlig dag på jobben" from 2010 and “Alt for Egil” from 2004?). The film is current and contemporary in every way - both thematically and productionwise. And although it has the serious and dark theme of poverty, humanity and humoristic spirit define the film. A must see from director Farzad Samsami. Produced by Trude Refsahl and Njaal Lambrechts. Post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, grading by Mathias Theissen and online/VFX by Zoltan Farkas. Sound design by Lydhodene.

THE MUSIC AND LYRICS SET THE FEELING OF THE NEW FILM FROM GERIMAX. IT GOES LIKE THIS: "WHEN I FEEL THE SUNSHINE, IT LIGHTS UP MY DAY. WHEN I FEEL THE SUNSHINE, IT LIGHTS UP MY WAY".

Add to this the image of a refreshed blond mother to two, happily at the diner table. Or the same blond efficiently at work, or again, biking along in the sunshine with her joyful children. She is looking at another mother, resigned and grey with her quarrelsome kids. The impression is given that you will be ready for whatever may come in the evening as well. A game of Ludo, perhaps? The message is loud and clear. Gerimax - with all its vitamins, minerals, antioxidants, ginseng -is a provider of surplus energy in a busy everyday life. The products of Gerimax were launched in Denmark in 1981, and are marketed today in more than 20 countries. With more than 30 years of experience in product development, consumer research and clinical studies, Gerimax is promoted has having an unique expertise within the energy segment. The production company Talking Nation with director Jørgen Lauritzen and producer Kaja Olsen is responsible for the commercial. Post produced by Ole-Arild Svendsen and Hocus Focus with the following team: Rolf Thomas Løvig (editing), Zoltan Farkas (colour grading and online) and Bengt Ove Sannes (online). Honour and glory to Preben Grieg-Halvorsen for composing the mindsetting music and for the sound design.

IT IS SUMMER, IT IS GREEN AND IT IS HITTING THE ROAD ON A MOTORBIKE. OH JOY.

This is not only for the youngsters, and that is because health comes from within. From the heart, as a matter of fact, and this is seemingly the message of the latest commercial film from Vita. The butter is for everybody. The active and fit 40+ men playing football in the park and the family on the beach snorkelling away in the blue ocean. Then comes the serious part, with the unpleasant question directed to you and me, whether we are aware that there is far too many of us who are stricken by heart diseases. Women as much as men. To prevent that, there is a simple rule: Learn the difference between good fat and bad fat. Ok, it is a bit simplified, but the commercial explains and illustrates it very well. Vita Hjertego is evidently the solution. The production company Fantefilm is responsible for this feel good film that brings forward an immense longing for the summer. Perhaps not so surprising, taking into account that the crew simply was FORCED to travel far, far away to the southern hemisphere and to Cape Town to find the summer. Poor creatures... Directed by the one and only Roar Uthaug, produced by Hugo Hagemann Føsker, post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, online and colour grading by Haavard Albertsen, sound design by Preben Grieg-Halvorsen. We love summer... and good health.