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THE NORWEGIAN IKEA CAMPAIGN CREATED BY SMFB HAS MANAGED TO ATTAIN INTERNATIONAL ATTENTION IN CREATIVITY-ONLINE AND ADAGE.

The Autumn launch of the IKEA catalog was accompanied by an unusual advertising campaign which helped customers to sell the old furniture they wanted to replace. The TV commercials were produced by Animasjonsdepartementet with director Marc Reisbig and producer Jakob Thomessen. Edited by Thomas Løvig, grading by Mathias Theissen, online and vfx by Mathias Theissen and Bengt Ove Sannes. Post producer Pia Nyhus and Jon Anders Klausen.

Creativity-online: creativity-online.com/work/ikea-the-secondhand-campaign

COMING UP: A SELECTION OF LATE SUMMER AND EARLY FALL THEMED IDENTS FROM NORWAY’S LARGEST BROADCASTERS NRK.

A couple of years ago, the broadcaster of the public introduced new idents for its flagship channel NRK1, featuring a large blue ball, which appears in everyday Norwegian life. NRK1 previous idents had developed over ten years and featured scenery from around the country where some round object would form the "dot" in the R in the middle of the NRK logo. The blue ball was a new take on that idea, and the focus has shifted towards the people of Norway rather than the country itself. The blue ball is still with us in fascinating ways in the first three of the latest idents presented here: As a cricket ball in a match - thrown away and hitting the stumps hard. As a huge beach ball of which the youth in all its beauty is aiming at while jumping off the dock and into the water (is the summer really over?). And last but not least, as a ball stuck in the three. There is - and has always been - a touch of magic connected to the idents from NRK. It is like the institution is building its brand of quality, innovation and knowledge just by creating these eight seconds of colourful and imaginative glimpses of joy. Hocus Focus are therefore very proud to do a little cutting and brushing on the work of director Jan Otto Wiig and photographer Simon Hawken. 3D animation created by Tor Øra, editing by Thomas Løvig, Colour grading by Haavard Albertsen and VFX by Bengt Ove Sannes. Post produced by Ole-Arild Svendsen. Watch this space - there are still five more brilliant channel identity providers to come.

THE NORWEGIAN DIRECTORATE FOR EDUCATION AND TRAINING (UDIR) IS RESPONSIBLE FOR THE DEVELOPMENT OF KINDERGARTEN, PRIMARY AND SECONDARY EDUCATION. THE DIRECTORATE IS THE EXECUTIVE AGENCY FOR THE MINISTRY OF EDUCATION AND RESEARCH.

The latest campaign from the Directorate has the main purpose of encouraging local governments and educational institutions all over the country to put the huge problem of bullying and victimization of youth on the top of their agenda. The production company Small Film and director Mikkel Ohrvik are visualizing the problem through the big, sad eyes of a young girl in her early teens. We follow her from the early morning while waving goodbye to her parents and throughout the day – and it hurts. It hurts to see how she is excluded into loneliness, in the classroom, in the school yard and while training a team sport. The exclusion is illustrated through the eyes of all involved - the fast glances, the staring, the look. The teachers, the parents and the coach can see what is going on, but no one is saying anything. The slogan is therefore an important statement and put the responsibility where it belongs – with the adults: “Adults creates friendship – together”. The girl is played by Vilde Marie Zeiner, the star of the Norwegian feature film “Reisen til julestjernen” (=The journey to the Christmas Star) from 2012. The beautiful music, which sets the melancholy mood of this important and thought-provoking film is created by singer and songwriter Siri Nilsen. Produced by Elisabeth Enstad and post produced by Ole-Arild Svendsen and Hocus Focus. Edited by Rolf Thomas Løvig, online and colour grading by Bengt Ove Sannes and sound design by Preben Grieg-Halvorsen. We must add that Hocus Focus has expanded its ordinary area of responsibility, as Henrik Berge has painted the signboard to the youth club – well done.

COMING UP: THE RELEASE OF AN IMPORTANT AND INFORMATIVE FILM FROM THE NORWEGIAN CHURCH AID AND THE ACTALLIANCE.

The film is created and produced on the basis of supporting a good cause by the production companies Babusjka and Olafilms, the advertising agency Anorak and the post production company Hocus Focus. Mr. Nicken’s alarmclocks are the centre of narrative attention, and the film is full of humour and warm wit. Shoot on location in Johannesburg and the area of Soweto Township, the images are speaking a fascinating language, whereas a clear message is coming together at the end. The struggle to make poverty history must be fought on many fronts simultaneously. Norwegian Church Aid has three main working methods, and one of these is the focus on long-term development. And this is what Mr. Nicken is talking about. As he tells us that he loves all clocks, including the classic ones (the roosters) and that he simply loved waking people up as a kid, he also tells us that we need to wake up. Charity can only reach so far, and what will create change are investments in local businesses and work for especially young people. The bottom line is: “The Norwegian oil fund can create millions of jobs, but only 1% is invested in those countries that need it the most. Let’s wake up the politicians”. Directed by Stian Smestad, produced by Håkon Sørensen and Babusjka. Post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, online and colour grading by Haavard Albertsen, sound design by Erik Ljunggren. So let’s go and find some more information at www.sendenvekker.no

NO WONDER THE LATEST COMMERCIAL SLASH MUSIC VIDEO FROM THE PRODUCER OF THE DIETARY SUPPLEMENT VITAEPRO IS CATCHY. THE SONG "DET FUNKER FOR MEG" (=IT WORKS FOR ME) IS WRITTEN BY THE KING OF COMMERCIALS, TORSTEIN BIELER/UTE TIL LUNSJ.

VitaePro is known for using real people with real experiences from using the product - preferable good ones of course. The transformation from lazy and slow to bubbly and full of energy has been a recurring theme the latest years. The same concept is taken further in this latest production from VitaePro and the production company Small Film. However, we simply love the new grand and surprising twist - turning the commercial into a kind of musical. The great Håvard Bakke is as good as a pale, rusty and worn out guy as the sparkling, singing and revitalised handsome man in the office. It must be lovely for Mr Bakke to finally make an appearance in front of the camera, after doing the voice on all those packshots in previous commercials for VitaePro. Backing up his forceful and convincing performance is no less than a group of cheerleaders - the one and only Viqueens. Yes, there is a lot of energy and controlled jumping going on. This is certainly a highlight of a long career of many VitaePro films from the production company Small Film, director Mikkel Ohrvik and producer Elisabeth Enstad. The same goes for Hocus Focus and post producer Ole-Arild Svendsen, editor Thomas Løvig, and Bengt Ove Sannes doing the colour grading and online work. For more information about VitaePro, take a look at www.vitaepro.no