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THE 8TH OF MARCH, IT IS TIME FOR MORE HELLSTRØM. NORWAY’S OWN MASTER CHEF IS ABOUT TO FIND HIS INHERITOR IN THE UP AND COMING TV-SERIES «HELLSTRØMS MESTERKOKK» AT TV3. ACCORDING TO DAGBLADET, THE SERIES IS A COMBINATION OF THE OTHER FAMILIAR SERIES “MASTERCHEF” AND “HELL’S KITCHEN”.


The promo from director Thomas Malling and the production company Fantafilm is indicating just that. A nice, friendly and obviously inspired chef is running through the streets of Oslo. In a funny and parody-like version of the very long and very famous run of Mr Rocky Balboa (Rocky, 1976), the chef is running past Pizza da Mimmo, towards Vigelandsparken. Accompanied by unbeatable music, more and more chefs are joining in, and of course ending up at the bottom of the reverend sculpture Monolitten, where a very though Eivind Hellstrøm is standing with his arms crossed. This is not about participating; this is all about winning – if you had any doubts about that. It will be a hard match. As hard as a good, old Rocky boxing match - Oh Yeah! Produced by Elle-Beth Lønnestad and post produced by Pia Nyhus and Hocus Focus: Thomas Løvig (editor), Mathias Theissen (colour grading and online) and Preben Grieg-Halvorsen (sound design). Watch this space at TV3. It is not the first time Hellstrøm is bringing food to the people through our TV screens, with a lot of huffing and puffing. Excellent entertainment!

IT IS ALWAYS A PLEASURE TO PRESENT A NEW COMMERCIAL FILM FROM FRIELE. THE COMPANY, WHICH HAS GIVEN US EXCELLENT COFFEE SINCE 1799, HAS A TRADITION OF TAKING THEIR PROMOTIONAL FILMS OUT OF THE ORDINARY TV-COMMERCIAL FORMATS.

The production company Tangrystan with director Trond Fausa Aurvåg is again doing it grand and different. The two minutes long film is telling us a story about Herman Friele, who is visiting the great cross-country skier Odd-Bjørn Hjelmeset in a huge mansion (strange). In between a more uneasy than relaxed conversation, we get good advise on how to make the coffee better (also strange). Suddenly the boldish skier with a sweet dialect has long hair, and we are on a plane to Brazil. We will not reveal how all this strangeness ends, but you will however find more coffee tips at www.friele.no. The film is produced by Beate Tangre and Gry Sætre, and post produced by Pia Nyhus and Hocus Focus: Edited by Ove Kenneth Nilsen, online and colour grading by Haavard Albertsen. Sound design by Johannes Ringen.

I think a little coffee poetry is in order (posted by Barry Hurd in "Coffee, Coffee - Volume Two"), called THOSE ADDICTIVE LITTLE BEANS: "So wonderful,
/ oh how we meet,
/ one cup of coffee at a time
/ sitting on the seat
/ with little reason or rhyme
/ in the corner of the cafe /
as you order a latte
/ can life be so bittersweet
/ or would I know
/ the subtle hunger of lust
/ as I sip my espresso /
No I think, should I trust
/ in a flavor so robust
an aroma, so complete /
as strangers, sipping coffee
/ Our drinks so strong
/ a taste never wrong
/ simply flavors of a bean
/ That mean so much
/ that they keep us moving along.

COMING UP FROM RIKSTOTO: A PLEASURABLE REMINDER OF THE GOOD FEELING OF SAFE BETS. THE KEY WORD HERE IS CONFETTI. JUST THE SIGHT OF CONFETTI HAS THE ABILITY OF SPREADING HAPPINESS AND JOY, CREATING UNDEFINED EXPECTATIONS OF CELEBRATIONS WITH A HIGH PARTY FACTOR.


Confetti in green and yellow, the colours of Rikstoto, does in this case - I believe – involve money. Lots and lots of money. More specifically, 42 millions NOK of them. In line with the way Rikstoto is presented before, and the way this familiar game is played, we meet ordinary people who might be the lucky winners. The bearded fisherman with his yarn, the young family with a new kid in a stroller (I really hope they are the lucky ones!), and the fashionable, single city woman. Go for the Jackpot, and your life will change. So, no wonder the confetti is there. Much thanks to Haavard Albertsen, by the way, who created all that confetti single handedly (online and colour grading), except for those in the close-ups – well done. The sound of expectation is created by Preben Grieg-Halvorsen, and the film is put together and edited by Ove Kenneth Nilsen. The production company is Trøbbel with director Ubbe Haavind and producer Miriam Pedersen Eeg. Post produced by Henriette Carlsen and Hocus Focus.

IT IS PURE POETRY, THE NEW FILM FROM 4 ½ REKLAME PROMOTING MITSUBISHI ASX. IT IS COMFORT, CALMNESS AND SAFENESS IN EVERY ASPECT OF THE COMMERCIAL.

The close-up images of familiar things like a wristwatch, CDs, shoes, books, camera and clothes are covered by a warm light. The joy and ordinariness of pictures from a summer holiday, a lipstick and a handbag is accompanied by a soft music and a voice-over - more peaceful and balanced than the nostalgia of childhood memories. You forget it is a promotion; the film IS everything you want. Not only as “wanting” from a car, but “wanting” from life in general. This is no less than a perfect way to communicate happiness and stability. Just listen to this: ”Isn’t it great how little things can give us so much comfort. Or how things we deliberately take for granted make us feel like we belong. Plastic, leather, paper, metal. All of a sudden turn into joy, shelter, memories. They end up shaping a space so special and intimate, that entices us to never leave, or always come back. Isn’t it great to have all these little things make a place were we always feel safe. Isn’t it great that something that takes us everywhere, always makes us feel at home”. Wonderful from the production company 4 1/2 Reklame and the up and coming directors and editors Mathias and Matias. Produced by Magnus Castracane, post produced by Pia Nyhus and Hocus Focus: Colour grading by Haavard Albertsen, Online by Bengt Ove Sannes and Haavard Albertsen, sound design by Preben Grieg-Halvorsen. No wonder it looks good, shot abroad on 35 mm and scanned at The Golden Eye of Hocus Focus by Ole-Arild Svendsen.

TO ALL YOU PARADISE HOTEL LOVERS: THE TIME IN SUSPENSE WILL SOON BE OVER. THE REALITY-SERIES PARADISE HOTEL IS FINALLY BACK ON TV3 WITH TRIANA IGLESIAS AS THE SEDUCTIVE HOSTESS.

There is no use arguing against the bold statement that Paradise is the hottest series on Norwegian television screens during this cold, cold winter. Just take a look at the new promotion film from director Kenneth Olaf Hjellum and the production company Fantefilm. There you will find Glamour, Champaign, Blond hair, Blinking Eyes and little clothes. We love fun facts, and here is a good one: The girl in the promo with blond hair (of course) participated in the TV3 program and dating show “Dagens mann” (=The man of the day) with Hasse Hope a while ago. So if you wondered where you had seen her before, this is the place she got her celebrity status. There are certain follow-up questions in order here, but another time, perhaps. Produced by Elle-Beth Lønnestad and Fantefilm, and post produced by Pia Nyhus and Hocus Focus. Edited by Rolf Thomas Løvig, online and colour grading by Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen. Paradise Hotel – opening soon on your TV-screen!