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COMING UP IN OCTOBER: A BEAUTIFUL, SENSIBLE AND NOT TO FORGET – TASTEFUL COMMERCIAL CAMPAIGN FROM THE NORWEGIAN JUICE AND JAM PRODUCER LERUM.

Lerum's premium jam brand (Lerums Utvalde) was recently awarded two golden stars in the Superior Taste Award, also called the Michelin Guide of Food. To celebrate, this place bound company from Sogn, rich in traditions and with roots back to 1907, has created at television campaign. Together with the advertising agency Bates and the production company Fantefilm, Lerum has managed to bring forward the sense of quality and excellence. Director Johanne Helgeland put us in a particular mood by using certain colours, slow motion, children, butterflies and – of course – the delicious berries. We do not doubt for a second that these soft fruits are the world’s greatest. So, give us more of that jam and more projects like this to work with! A perfect film to a perfect slogan: “Sometimes is something so good, that it feels like the time has halted”. The film is shot by Jon Gaute Espevold with a Phantom, which means an ocean of frames per second. In addition, everything we see – even the amazing butterfly – is for real on the set. Who would believe the film was shot this autumn...Produced by Elle-Beth Lønnestad and Hugo Hagermann Føsker, and post produced by Lene Cathrine Albertsen and Hocus Focus: Edited by Ove Kenneth Nilsen and colour graded by Haavard Albertsen.

A REAL FISH SOUP WITH A CAPITAL R TAKES TIME TO MAKE. THIS YOU MUST KNOW. THAT IS WHY ONE OF NORWAY’S LARGEST PROVIDER OF FOOD – STABBURET, FOUNDED IN 1943 – HAS MADE SURE THAT ALL OF US ALL-TOO-BUSY PEOPLE ALSO CAN ENJOY FISH SOUP.

By doing all the work for us, of course: Cutting the vegetables, cutting the fish and pouring the wine. The stroke of genius is to freeze and dry it, for so to split the good stuff in a double bag. One for the fluid and the other for the rest of the ingredient. And there you have it, an excellent fish soup. It is only for you to pick it up in the store and it is ready to be cooked with a little milk. The production company Fredrik Fiction has produced this tasty commercial, directed by Stig Svendsen. Post production by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, colour graded by Haavard Albertsen and VFX by Bengt Ove Sannes. Sound design by Johannes Ringen. Enjoy!

THE COMPANY SMALLFILM CONTINUES ITS SUCCESSFUL COMMERCIAL FILM PRODUCTION FOR THE CHAIN STORE JERNIA.

With its grand total of 165 stores in Norway and 75 stores in Sweden, there is a mighty selection of products to pick from when a campaign is on the steps. This time around you can do a bargain on the Party-series of pans and pots from Høyang Polaris, waffle irons (yes, that is actually the British-English word and not the Norwegian-English) and what have you. You can even get a good and environmental-friendly feeling about the shopping venture by turning in your old and shabby frying pan to the store and get 500 Norwegian kroner in discount when buying a new one. The familiar face of the man-with-brown-hair-and-beard-messenger from previous Jernia films is still very charming, likeable and trustworthy, so the commercials work as ever before. The films are directed by Michael Pfleghar and produced by Elisabeth Enstad and Smallfilm. Post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, colour grading and VFX by Mathias Theissen. Sound design by Anders Mørk. For more information, take a look at www.jernia.no

WE AT HOCUS FOCUS ARE STUCK ON A FEELING. A FEELING CONCERNING OLD FASHION ANALOGUE FILM AND ITS REVIVAL THIS FALL.

The up and coming commercial from FastElektriker (= the steady electrician) is shot on 16 mm film to support and substantiate a great sense of the 70s in the first part of the story. There is something touchingly nostalgic that is beautifully captured in everything from the flowery Marimekko wallpaper, the brown turtleneck and the corduroys. Likewise in the huge glasses, the too short jackets, the too large sideburns and the mind-blowing selection and variations of interior patterns. Even the birdsong is very 70s. The big question is: What is really going on between the father electrician and the gorgeous blond lady client? Is she the love of his life?? To sum up, a happy-go-lucky feel-good commercial from director Sten Hellevik and the production company Motion Blur. Produced by Ola Narum Berg and post produced by Henriette Carlsen and Hocus Focus. Edited by Ove Kenneth Nilsen, colour grading by Haavard Albertsen and online by Bengt Ove Sannes. Sound design by Shortcut. For more information about Fastelektrikerordningen, which will be launced the 10th of October 2011, take a look at www.fastelektriker.no

UREVASSHYTTA, SEPTEMBER 2011. BLACK MOUNTAINS, DESERTED LANDSCAPE AND THE SOUND OF FOOTSTEPS. IT IS LIKE THE BEGINNING OF A NEW COLD PREY (2006, 2008, 2010) MOVIE. OR NOT. THIS IS ALL ABOUT BUILDING UP AND NOT TEARING DOWN.

The story goes like this: When the Norwegian company Toro, established all the way back in 1946, withdrew the food product JEGERGRYTA (= the hunter casserole) from the shelves of Norwegian stores, there was a huge commotion. Yes, perhaps as close as we can get to a uproar. We, the consumers, wanted Jegergryta back and Toro understood the seriousness of the case. The people of Norway emerged victorious and we all lived happily ever after. It is a great story told by director Mads Astrup Rønning, shot by Jakob Ingimundarson and produced by Marthe Haakensen and the production company Babusjka. The shooting of the film was itself one big trip to a cottage in the mountains with some of the Toro employees. The crew brought back home loads of great raw material, which made the selection difficult. “Kill your darlings” is a very useful expression to describe the post production process here. Post produced by Henriette Carlsen and Hocus Focus: Ove Kenneth Nilsen and Henrik Berge (editors), Haavard Albertsen (online and colour grading). Sound design by Anders Mørk and Lydhodene.