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COMING UP: NEW PROFILE FILMS FROM KRYSTAL GRØNNSÅPE (=SOAP). DIRECTOR JOHANNE HELGELAND AND THE PRODUCTION COMPANY FANTEFILM HAVE CREATED THESE FILMS WITH A SOFT, IDYLLIC AND FEMININE TOUCH.

It might seem like a sweet proposal to the 70s generations and those older, who perhaps had more “washing-friendly” mums, than the younger ones (where is the hired cleaner?). We can sense the smell of the original grønnsåpe while watching the commercials. Together with the easygoing music and the total harmony of mum, dad, cute kid, even cuter dog and a nice house, the nostalgia is complete: We want more Krystal grønnsåpe. If you are one of those who are more interested in the smell than in the washing, a hot tip is to put out small plates filled with a dash of soap under the sofa and other hidden places. It works every time... Productionwise, the soap needed some help and major efforts from Hocus Focus and our online- and VFX guys Haavard Albertsen and Bengt Ove Sannes. The result is shining, sparkling and brilliant. The films are produced by Elle-Beth Lønnestad and Hugo Hagemann Føsker, and post produced by Henriette Carlsen and Hocus Focus. Ove Kenneth Nilsen has edited the films and the HQ scanning of the 35 mm films is done in-house at Hocus Focus by Ole-Arild Svendsen. Sound design by Anders Mørk and Johannes Ringen. Stopp is responsible for development and Onelight.

THE SHORTLISTS FOR THE MUSIC VIDEO AWARDS 2011 ARE NOW RELEASED. A BIG CONGRATULATIONS TO OUR NORWEGIAN NOMINEE, THE SINGER-SONGWRITER LASSE PASSAGE AND THE TEAM BEHIND THE MUSIC VIDEO SAY SAY SAY:

The directors Lars Åndheim (also editor), Christoffer Lossius, photographer and editor Espen Gulbrandsen and the production company Filmfaktisk. The Hocus Focus team is both happy and proud to have been involved and coloured such a quality project. Mathias Theissen worked together with the directors on the important colour grading, to create the ambiguous soft and dirty look. This look was chosen to bring forward and complement the span that already existed between the acoustic music and the at times very disturbing and violent imagery. The video was post produced by Henriette Carlsen and Hip Hurrah for you all! The MVA is the UK’s premiere music video awards celebration. Now in its fourth year, it takes place in London the 8th of November 2011. The event celebrates the best work in British and international music videos with a range of more than 20 awards. Other nominees include artists like Adele, Bruno Mars, Kylie Minogue, Mark Ronson and Scissor Sisters. Cross our fingers and hope to die – this is very exciting. Read the interview with Lasse Passage at http://www.nrk.no/lydverket/kjemper-om-pris/ For a short recap of what was written about the nominated video at its release, take a look in the Hocus Focus archive.

COMING UP IN OCTOBER: A BEAUTIFUL, SENSIBLE AND NOT TO FORGET – TASTEFUL COMMERCIAL CAMPAIGN FROM THE NORWEGIAN JUICE AND JAM PRODUCER LERUM.

Lerum's premium jam brand (Lerums Utvalde) was recently awarded two golden stars in the Superior Taste Award, also called the Michelin Guide of Food. To celebrate, this place bound company from Sogn, rich in traditions and with roots back to 1907, has created at television campaign. Together with the advertising agency Bates and the production company Fantefilm, Lerum has managed to bring forward the sense of quality and excellence. Director Johanne Helgeland put us in a particular mood by using certain colours, slow motion, children, butterflies and – of course – the delicious berries. We do not doubt for a second that these soft fruits are the world’s greatest. So, give us more of that jam and more projects like this to work with! A perfect film to a perfect slogan: “Sometimes is something so good, that it feels like the time has halted”. The film is shot by Jon Gaute Espevold with a Phantom, which means an ocean of frames per second. In addition, everything we see – even the amazing butterfly – is for real on the set. Who would believe the film was shot this autumn...Produced by Elle-Beth Lønnestad and Hugo Hagermann Føsker, and post produced by Lene Cathrine Albertsen and Hocus Focus: Edited by Ove Kenneth Nilsen and colour graded by Haavard Albertsen.

A REAL FISH SOUP WITH A CAPITAL R TAKES TIME TO MAKE. THIS YOU MUST KNOW. THAT IS WHY ONE OF NORWAY’S LARGEST PROVIDER OF FOOD – STABBURET, FOUNDED IN 1943 – HAS MADE SURE THAT ALL OF US ALL-TOO-BUSY PEOPLE ALSO CAN ENJOY FISH SOUP.

By doing all the work for us, of course: Cutting the vegetables, cutting the fish and pouring the wine. The stroke of genius is to freeze and dry it, for so to split the good stuff in a double bag. One for the fluid and the other for the rest of the ingredient. And there you have it, an excellent fish soup. It is only for you to pick it up in the store and it is ready to be cooked with a little milk. The production company Fredrik Fiction has produced this tasty commercial, directed by Stig Svendsen. Post production by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, colour graded by Haavard Albertsen and VFX by Bengt Ove Sannes. Sound design by Johannes Ringen. Enjoy!

THE COMPANY SMALLFILM CONTINUES ITS SUCCESSFUL COMMERCIAL FILM PRODUCTION FOR THE CHAIN STORE JERNIA.

With its grand total of 165 stores in Norway and 75 stores in Sweden, there is a mighty selection of products to pick from when a campaign is on the steps. This time around you can do a bargain on the Party-series of pans and pots from Høyang Polaris, waffle irons (yes, that is actually the British-English word and not the Norwegian-English) and what have you. You can even get a good and environmental-friendly feeling about the shopping venture by turning in your old and shabby frying pan to the store and get 500 Norwegian kroner in discount when buying a new one. The familiar face of the man-with-brown-hair-and-beard-messenger from previous Jernia films is still very charming, likeable and trustworthy, so the commercials work as ever before. The films are directed by Michael Pfleghar and produced by Elisabeth Enstad and Smallfilm. Post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, colour grading and VFX by Mathias Theissen. Sound design by Anders Mørk. For more information, take a look at www.jernia.no