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COMING UP: A NEW COMMERCIAL CAMPAIGN FOR A PRODUCT WITH PERHAPS ONE OF THE MOST FAMOUS SLOGANS IN NORWAY. LANO FOR LITEN OG LANO FOR STOR (=LANO FOR THE SMALL ONES AND LANO FOR THE BIG ONES) - SO SIMPLE AND SO BRILLIANT.

The production company Paradox Reklamefilm and director Kristoffer Carlin have worked wonders with the basic image of the classic, cute Lano baby, going back many, many years. The baby is now a couple of years older and has multiplied. The hair is still full of soap, however these kiddies have rough and tough hairstyle, they have big, fat golden chains and they are rapping the Lano-song. There is a lot of yo-yo and scratching going on, and everything in the image has a warm, yellow and golden coloration - the colour of Lano. The films are as charming as can be, true to the Lano-concept and still new, fresh and fun. Well done to producer Anja Kristiansen, Paradox with our beloved former producer and now production manager Henriette Carlsen, and the team from Hocus Focus. Post produced by Ole-Arild Svendsen, edited by Kristoffer Archetti (freelancer), colour grading and online by Haavard Albertsen and sound design by Preben Grieg-Halvorsen. And hear, hear: You can still vote on the Lano-kid of 2012 at www.lano.no, and (hold on to your horses) you can also download the Lano-song. Have fun and stay clean!

CAN SOMEONE PLEASE MAKE THE AMERICAN SHUT UP?! A RATHER NEW AND FABULOUS COMMERCIAL FROM THE PRODUCTION COMPANY TRØBBEL FILM AND DIRECTOR UBBE HAAVIND IS ALREADY ROLLING ON YOUR TELEVISION SCREENS.

It does not get more American than this - that loud, American voice-over telling us about The Big One American diner: A series of tasteful American food - from frozen to fabulous in no time. Chicken wings, onion rings, deliciously glazed spareribs (those ribs really do sparkle in this commercial) and American cheeseburgers. We are told to forget about tacos, which actually might be a good idea after reading the statistics of how many tacos an average Norwegian family eats per year. Are we really that unimaginative? It doesn't get more Norwegian either, than that the teenage daughter, impressed by her father's cooking, asking the all American dude to be quiet. And yes, in 2012 we are still impressed by a man who manages to make dinner from ready-made frozen food. Produced by Kristin Emblem and post produced by Pia Nyhus and Hocus Focus: Edited by Thomas Løvig, colour grading by Haavard Albertsen, online by Bengt Ove Sannes and sound design by Johannes Ringen. We sure get hungry, so the commercial must definitely do something right!

COMING UP: THE FRUTTI COLLECTION FROM MANGO TIME WITH MARTHE SKAPPEL. HOCUS FOCUS IS CONTINUING THE GREAT COOPERATION WITH DIRECTOR AND PRODUCER JOON BRANDT.

There is a very sensual particularity in both image and sound of this man's work. You can see and recognise it in his earlier productions, for instance his latest film for Isadora, which is one of the world's leading manufacturer of Mascara. There is a strong and specific use of colour, of movement and of many layered frames that make Joon Brandt's films stand out. There are arguably more similarities with art than commercials. However, Joon and Mango Time are selling a product of course, even if that is a fact easily forgotten. So we simply choose to call it commercial art. This time around it is watches, which are promoted. The brand Mango Time is also fronted by another beauty, Jenny Skavlan (what will she say about this campaign, I wonder...). As always a fascinating production coming from Brandtgruppen. Post produced by Pia Nyhus and Hocus Focus: Henrik Berge (editing) and Haavard Albertsen (online and colour grading). Let yourself be seduced by Joon Brandt, who has worked for major companies like Ralph Lauren (Europe), MTV, Lacoste, Tenth Street (Los Angeles) and Glo Minerals.

COMING UP: A TOTALLY AND UTTERLY CHARMING ADVERTISING CAMPAIGN FROM EINAR FILM & FORTELLINGER AND DIRECTOR JENS LIEN.

We are crying for summer and warmth, and these little stories of sweet nostalgia are some of the reasons why. A happy, cute boy - wonderfully dirty in his face - is in a hurry on his much too large bike. He is heading for the local shop, with two bags of empties on the handles. Time after time, he brings out ice cream from Diplom-Is: The well-known classical "oldie" Sandwich and the newcomer Lollipop Spinn. However, the boy with an amazingly big heart is not capable of eating the ice cream himself. The crying girl with a bleeding scratch and the moaning dog both come first. These commercials definitely push the right buttons, and we can reveal that it all has a happy ending. Produced by Guri Neby, post produced by Pia Nyhus and Hocus Focus: Ove Kenneth Nilsen (editing), Haavard Albertsen (colour grading), Bengt Ove Sannes (online) and Johannes Ringen (sound design). It would not be a big surprise if Diplom-Is managed to increase their Norwegian market share of more than 50 percent over the summer of 2012. Much thanks to wonderful commercial films, of course. See more of the ice-cream selection at http://www.diplom-is.no

KIWI, BANANA, ORANGE, APPLE AND GRAPES - FIVE FRUITS A DAY KEEP THE DOCTOR AWAY. WHO HAVE NOT HEARD ABOUT THE AMAZING EFFECTS THESE HEALTH PROVIDERS WILL HAVE ON OUR QUALITY OF LIFE.

The new commercial film from Small Film for Wilfa is giving some support to those of us who perhaps feel a little bit exhausted about the thought of making sure that each member of the family digest a mountain of fruit every day. First the film confirms that YES it is a whole lot of fruit and second, it shows us the solution - Jippi-Jay-Jey: The Wilfa JuiceMaster (= a sort of blender). The master of juice can make liquid out of everything from cucumber, avocado and frozen berries, to the more ordinary orange mix. In other words, both practical and efficient. Easy to use, even for a child, and with the sound of silence. That we do like. Directed by Birger Libell. Production by Small Film and produced by Elisabeth Enstad. Post produced by Jon Anders Klausen and Hocus Focus: Edited by Henrik Berge, online and colour grading by Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen. If you feel an urge to take a look at this fruit-wonder, you will find it at this page, of course, or at www.wilfa.no Enjoy!