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WE LOVE POTATOES IN NORWAY. IN ANY SHAPE OR FORM. WE LOVE COUNTRY-LIFE AS WELL, WITH CAPS, DIALECT, TRACTORS AND A LITTLE BIT OF LIVE BARN-MUSIC ON TOP.

All of these ingredients mixed together and there you have it: The new film from Kims. It is all about those delicious potato chips, which is rifled like the wheels of a tractor. Hence the name Traktor. Jens Lien is one of the best in creating “real” and therefore identifiable characters. As the great director he is, Jens has managed to do the same with this commercial, and at the same time wrapping up his next feature film. “Sønner av Norge” (=Sons of Norway) will open the 39th Norwegian International Festival in Haugesund in August this year. Quite an honour and we are really looking forward to watch it at the big screen. Until then, we are simply enjoying having Mr. Lien and his commercials in the house. The advertising agency responsible for this film is Los & Co and the production company is Einar Film with producer Guri Neby. The extended Hillbilly-family is shot by Halvard Brein and Hocus Focus is responsible for the post production: Ove Kenneth Nilsen (editor), Haavard Albertsen (colour grading), Preben Grieg-Halvorsen (sound design) and Lene Cathrine Albertsen (post producer). And remember: Chips is good for your spirits, and don’t let anyone tell you differently!

QUé PASA? I DON’T KNOW WHAT’S MAKING ME MOST HAPPY WITH THE NEW COMMERCIALS FROM VIKING LOTTO: THE THOUGHT OF WINNING 22 OR 44 OR 57 MILLIONS NORWEGIAN KRONER OR THE INCREDIBLE, MIND-BLOWING, FIREWORK OF COLOURS.

The films, which are reminding all of us that it is actually possible to become a multi-millionaire in the near future, are really spectacular. Using the Spanish and Mexican piñata theme of brightly-coloured decorations, accompanied by the don’t-worry-be-happy-kind-of-music, it is impossible to be sad and grumpy. Excellent work from the production company Animasjonsdepartementet with director Martin Engh and producer Jakob Thomessen. And the colours – oh, the colours that make you want to run to the nearest florist and buy the whole store, or even take the first flight to Spain or Mexico or another hot place – are painted on the images by Haavard Albertsen (colour grading and online) with a little bit of Magic. Post-produced by Lene Cathrine Albertsen and Hocus Focus.

THE SOUND OF NORWAY: A CLEVER FILM PROMOTING THE RADIO CHANNEL P4 IS SOON COMING YOUR WAY. CLEVER BECAUSE IT IS SHOWING US VISUALLY WHAT WE MIGHT ASSOCIATE A CERTAIN KIND OF SOUND WITH. IT THEREBY PRESENTS US WITH THE ILLUSION, THE FASCINATION AND THE MAGICALLY TOUCH OF AUDIO.


Do we hear the sound of a smoke diver, as we sense the claustrophobic feeling of small and impassable spaces? Is it an out of breath bulldog or is it simply an elderly man, out of shape, going up an never-ending stairway? Or is it neither..? Perhaps you are just fooled by two studio-guys having great fun bringing forward all those images in your head with a huge pump – Oh yes, we love the radio. In addition, if you manage to guess what the source of a particular sound really is, you can also win a bunch of money, money, money. The production company is Filmhuset, the producer is Bruno Ø. Kvae and the director is Kjærand Nesvik. Post produced by Ole-Arild Svendsen and Hocus Focus. Colour grading and online by Bengt Ove Sannes. For more information on how to get wealthy or 110 000 Norwegian kroner wealthier, take a look at www.p4.no

THE NORWEGIAN ALL TIME FAVOURITE SOFT DRINK SOLO HAS BEEN OVER TO THE CITY OF ANGELS IN THE LAND OF THE FREE TO PROMOTE THAT YELLOW DRINK. DIRECTOR LASSE GRETLAND HAS DOCUMENTED THE CAMPAIGN AND THE RECEPTION OF THE SOFT DRINK AMONG THE INHABITANTS OF LA.


It certainly don’t take much more than sunny images from California to tempt and convince us back in the homeland that Solo is the real thing – Solo is it! Our Hocus Focus editor Henrik Berge has worked night and day with his life on stake, to edit together large chunks of material in numerous split screens. The biggest problem has probably been to “kill all their darlings”, because here it has flooded with great images and unique situations. Haavard Albertsen and Johannes Ringen have both done their excellent part of creating the Real California Vibe in colour grading and in the sound recording – and we can feel it. A lot of people have contributed and head of production is Try. Responsible for production in LA is Jil Hardin and the one who documented it all was photographer Kristoffer Archetti. Post produced by Hocus Focus and Henriette Carlsen, who has a question: The campaign has created a bit of a fuzz in media already. The question is whether it is a real launching of Solo in the states or if it is an international fake campaign targeted towards the Norwegian market. What do you think?

COMING UP: SPRING CLEANING. WASH THE WINTER AWAY WITH JERNIA AND THE SEEMINGLY AMAZING KäRCHER HIGH-PRESSURE HOSE OR WATER JET, IF YOU LIKE. IT IS LITERARY EVERY MAN’S MAN WET DREAM AND IT IS FINALLY COMING TO USE IN THIS COMMERCIAL FROM THE PRODUCTION COMPANY SMALLFILM.


How to use this macho wonder of an essential tool (or was it toy?) is exemplified by a quite ordinary man. You can actually clean the driveway, your car tires, your gutter and your boat AND have fun at the same time. The best part of it: You don’t have to make an effort and get sweaty. What about that? There is no doubt in our mind that the desire to buy and to clean will be teased. A fine film with the smell of spring from director Michael Pfleghar and Smallfilm. Produced by Rut Solli and Elisabeth Enstad and post produced by Henriette Carlsen and Hocus Focus: Thomas Løvig (editing), Haavard Albertsen (colour grading and online) and Johannes Ringen (sound design).