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IT SIMPLY IS AN ACHIEVEMENT. HOW IS IT POSSIBLE TO LINK ONE OF THE MOST POPULAR BAND IN 1993 WITH NORWEGIAN HAM? CRASH TEST DUMMIES AND HAM? PERHAPS YOU MUST BE AN AWARD WINNING AGENCY TO DO SO.

Bates is pulling of the story in cooperation with Jens Lien, a director of an Oscar-candidate-of-a-film. Director Jens Lien is pulling off this amazing story with great humour and a dash of naive Norwegian charm. A sweet girl is serving the visiting stars bread with ham. A cracking sight of the band with their backs to the camera, eating in delight, is the trigger to their major hit – Mmm Mmm Mmm Mmm. It’s liberatingly funny and I will always think of Crash Test Dummies as I eat my ham in the morning. Mr. Lien’s already critically acclaimed feature film SØNNER AV NORGE simply must be great, so run to the cinema near by. The production company is Einar Film & Fortelling and the producer is Guri Neby. Post produced by Lene Cathrine Albertsen and Hocus Focus: Ove Kenneth Nilsen (editing) and Haavard Albertsen (colour grading and online). Sound design by Håkon Lammethun and Lydhodene.

THE SUMMER CAMPAIGN FROM TINE PROMOTING THE PRODUCT OF ICE-COFFEE IS BOTH NEW AND FASCINATING. WITH A LITTLE HELP FROM THE PRODUCTION COMPANY PARADOX AND DIRECTOR LASSE GRETLAND, THEY HAVE MANAGED TO CREATE A UNIQUE AND QUITE SERIOUS WEB CAMPAIGN.


This is how it goes: Tine IsKaffe is supposed to give your body new energy. However your mind do also need new impulses – food for thought. Therefore, one in five different films, which will “bring you further in two minutes”, is recommended to be digested together with an ice-coffee. On each and every box of coffee, a unique QR-code is placed. When scanned, this will bring you to a film which hopefully will fill you with inspiration and new energy. And yes, the films certainly have something distinct and memorable to them. Perhaps you will meet the historian, author and elite chess player, Mr. Lahlum, who will teach you about the basic strategy of chess. Or the easy going Mr. Lund, who is a cartoonist for Pondus and Dagbladet. A totally different and purely aesthetic experience, is when all the small talk is gone, and we are left with beautifully light and dark images of Oslo. Some familiar, some unknown, from Oslo City to parking houses and the underground station of Stortinget. An excellent and well-thought of campaign cut by Hocus Focus editor Thomas Løvig, together with Kristoffer Arcetti. Colour grading and online by Haavard Albertsen and sound design by Ali Parandian. Post produced by Ole-Arild Svendsen and Hocus Focus.

COMING UP: A NEW SEASON OF THE VERY POPULAR AND HIGHLY DRAMATIC NORWEGIAN REALITY SERIES ROBINSONEKSPEDISJONEN. TO PROMOTE THE ADVENTURES PROGRAMMES, THIS TIME FROM THE CARAMOAN ISLANDS AT THE PHILIPPINES, DIRECTOR THOMAS MALLING AND FANTEFILM HAS PRODUCED A FILM FOR TV3.


It is obvious that a war is on the verge of breaking loose. Not only have the brave contestants been attacked by a cyclone that almost put a stop to the whole production. Internally, there is a war between the young ones and the old ones at the island. Put in such a perspective, the promotion film is hilarious. Preppy people in stripes, bright yellow, red, blue and green are coming towards us on the beach. Suddenly, a friendly clap on the shoulder ends up with one of the old ones being pushed to the ground. There is screaming of bad, very bad words (that we can see but not hear), and it all ends up with sand throwing on voluptuous young ones. A very funny film, parodying and ironising over clothes commercials and every stupid fight in feature film ever made. We can only imagine it all put in motion by the notorious conflict maker and program host Christer Falk. Produced by Hugo Hagermann Føsker, post produced by Ole-Arild Svendsen and Hocus Focus: Ove Kenneth Nilsen (editor) and Bengt Ove Sandnes (online and colour grading). To be continued at TV3...

THE PRODUCTION COMPANY BABUSJKA IS LIVING UP TO ITS INTERNATIONAL COMPANY NAME. AS HOT AS EVER BEFORE WITH BOTH NEW DIRECTORS AND NEW MOTION-GRAPHIC ARTISTS, THE NEW FILM FROM THE E-COMMERCE ENTERPRISE MPX.NO IS DIRECTED BY ALBERTO ARELLANO FROM SPAIN.


MPX started up in 2002 and is a part of the biggest Nordic e-commerce corporation Komplett ASA. Now MPX has a “summer party” (as they call it) going, and a lot of good electronic deals on offer that they like to promote. What about ASUS-PCs and Canon EOS 55OD cameras? With this clever, little Stop Motion-campaign, we at Hocus Focus had the pleasure of meeting the newcomer at Babusjka as Haavard colour graded the film. A film made in Spain. More Stop Motion, please – that we like. Produced by Mads Astrup Rønning and post produced by Lene Cathrine Albertsen: Stop Motion by Alberto Arellano, 2D animation by Magnus Engsfors, colour grading and online by Haavard Albertsen. Take a look at www.mpx.nowww.mpx.no for a “fast, safe and simple” purchase and that was today’s commercial break.

WE LOVE POTATOES IN NORWAY. IN ANY SHAPE OR FORM. WE LOVE COUNTRY-LIFE AS WELL, WITH CAPS, DIALECT, TRACTORS AND A LITTLE BIT OF LIVE BARN-MUSIC ON TOP.

All of these ingredients mixed together and there you have it: The new film from Kims. It is all about those delicious potato chips, which is rifled like the wheels of a tractor. Hence the name Traktor. Jens Lien is one of the best in creating “real” and therefore identifiable characters. As the great director he is, Jens has managed to do the same with this commercial, and at the same time wrapping up his next feature film. “Sønner av Norge” (=Sons of Norway) will open the 39th Norwegian International Festival in Haugesund in August this year. Quite an honour and we are really looking forward to watch it at the big screen. Until then, we are simply enjoying having Mr. Lien and his commercials in the house. The advertising agency responsible for this film is Los & Co and the production company is Einar Film with producer Guri Neby. The extended Hillbilly-family is shot by Halvard Brein and Hocus Focus is responsible for the post production: Ove Kenneth Nilsen (editor), Haavard Albertsen (colour grading), Preben Grieg-Halvorsen (sound design) and Lene Cathrine Albertsen (post producer). And remember: Chips is good for your spirits, and don’t let anyone tell you differently!