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IT IS VERY TEMPTING TO LET THE AIRLINE NORWEGIAN FLY YOU AWAY TO NEVERNEVERLAND, OR PERHAPS ONLY A PLACE WHERE THE RAIN IS GONE AND A WARM SUN IS SHINING.

In September the airline put up 300 000 tickets on offer to a very nice price for trips in the period of September 2011 to January 2012. The production company Paradox has produced the commercial films for all of the Scandinavian countries, which means Norway, Sweden and Denmark. And the films work excellent, with short, strange and funny setups to the slogan: How long do you dare to wait? If the punch line refers to the checking up of gorgeous women or to buy cheap plane tickets, I really can not say, but fun it is. The director is Andreas Lisberg, the producer is Paradox and the post producer is Hocus Focus: Thomas Løvig (editor), Bengt Ove Sannes (colour grading and online) and Ole-Arild Svendsen/Lene Cathrine Albertsen (post producer). For all you adventurers and fly away people, be inspired and not broke at www.norwegian.com

CARVE VISAGE IS THE PERFECT SONG TO CREATE AN ABSORBING AND MAGICAL MUSIC VIDEO OUT OF. THIS IS AN EXCITING COOPERATION PROJECT, INDEED.

The talented director Stian Smestad and Motion Blur have gathered the best post production people in the business, and Hocus Focus is very happy to be part of that selected crowd. The song from the band Rumble In Rhodos, out touring in Norway to the end of October, is divided into four epochs, covering a boy’s lifeline. To the fabulous images shot by Jakob Ingimundarson, even the titles are super cool, much thanks to Eirik Fjærdingstad. Part 1: INITIATION - from the 60s, Part 2: JOURNEY TO THE SOFT INSULATED DAYS - of the 70s, Part 3: AVENGENCE OF THE WITCH – in the 80s and lastly, Part 4: TRANSCENDENCE - with wings on. Øyedrops with Mads Hornsletten and Steffen Sæter-Larsen have worked with Part 1, 2 and 4, whereas AKFF with Leif Henning and Christian Mona have created the blurry days of the 70s. Kjetil Nystuen is responsible for the Mattpaint to Transcendence and the contribution from Hocus Focus is compositing of all the flame shots (and that is a lot!), grading and finishing. Haavard Albertsen has graded the last sequence and Bengt Ove Sannes has worked day and night to make the music video look as good as it actually does. Post produced by Henriette Carlsen.

WE LOVE HEROES. ESPECIALLY EVERYDAY HEROES, ATTAINABLE FOR EACH AND EVERY PARENT IN THE WORLD. RIMI IS OUT ON THE MARKET AND ON YOUR TELEVISION SCREENS WITH A NEW FILM, PROMOTING THEIR GROCERY STORES TO BE THE FASTEST ONES TO SHOP IN.

The hardworking production company Motion Blur has managed to bring new meaning and quality to the slogan “Rask og Rimelig” (= Fast and affordable). It is a very charming and a to-the-point way to communicate through the images of a dad and his obvious status as a kindergarten hero. All he has to do is to shop at Rimi to save time and thereby be the first to pick up his son. Sweet, so sweet, and yet so true at the same time. The commercial is shot on 35 mm film, which is rare in these days. We love film too. It is something about the materiality and the feeling it gives to the project as a whole. Johan Tappert has directed the film, and it is the first time he has worked in the house of Hocus Focus. It was nice to have him here, and we must say, a very successful cooperation judging from the result – welcome back! Produced by Ola Narum Berg and Motion Blur, post produced by Henriette Carlsen and Hocus Focus: Ove Kenneth Nilsen (editor), Haavard Albertsen (online) and Johannes Ringen (sound). Colour grading by Stopp and composed by Adam Nordén.

IT SIMPLY IS AN ACHIEVEMENT. HOW IS IT POSSIBLE TO LINK ONE OF THE MOST POPULAR BAND IN 1993 WITH NORWEGIAN HAM? CRASH TEST DUMMIES AND HAM? PERHAPS YOU MUST BE AN AWARD WINNING AGENCY TO DO SO.

Bates is pulling of the story in cooperation with Jens Lien, a director of an Oscar-candidate-of-a-film. Director Jens Lien is pulling off this amazing story with great humour and a dash of naive Norwegian charm. A sweet girl is serving the visiting stars bread with ham. A cracking sight of the band with their backs to the camera, eating in delight, is the trigger to their major hit – Mmm Mmm Mmm Mmm. It’s liberatingly funny and I will always think of Crash Test Dummies as I eat my ham in the morning. Mr. Lien’s already critically acclaimed feature film SØNNER AV NORGE simply must be great, so run to the cinema near by. The production company is Einar Film & Fortelling and the producer is Guri Neby. Post produced by Lene Cathrine Albertsen and Hocus Focus: Ove Kenneth Nilsen (editing) and Haavard Albertsen (colour grading and online). Sound design by Håkon Lammethun and Lydhodene.

THE SUMMER CAMPAIGN FROM TINE PROMOTING THE PRODUCT OF ICE-COFFEE IS BOTH NEW AND FASCINATING. WITH A LITTLE HELP FROM THE PRODUCTION COMPANY PARADOX AND DIRECTOR LASSE GRETLAND, THEY HAVE MANAGED TO CREATE A UNIQUE AND QUITE SERIOUS WEB CAMPAIGN.


This is how it goes: Tine IsKaffe is supposed to give your body new energy. However your mind do also need new impulses – food for thought. Therefore, one in five different films, which will “bring you further in two minutes”, is recommended to be digested together with an ice-coffee. On each and every box of coffee, a unique QR-code is placed. When scanned, this will bring you to a film which hopefully will fill you with inspiration and new energy. And yes, the films certainly have something distinct and memorable to them. Perhaps you will meet the historian, author and elite chess player, Mr. Lahlum, who will teach you about the basic strategy of chess. Or the easy going Mr. Lund, who is a cartoonist for Pondus and Dagbladet. A totally different and purely aesthetic experience, is when all the small talk is gone, and we are left with beautifully light and dark images of Oslo. Some familiar, some unknown, from Oslo City to parking houses and the underground station of Stortinget. An excellent and well-thought of campaign cut by Hocus Focus editor Thomas Løvig, together with Kristoffer Arcetti. Colour grading and online by Haavard Albertsen and sound design by Ali Parandian. Post produced by Ole-Arild Svendsen and Hocus Focus.