O-LA-LA, THAT SPRING FEELING IS LURKING IN THE CORNERS. THE LIGHT, BRIGHT AND WHISTLING NEW COMMERCIAL FROM THE INFORMATION SERVICE GULE SIDER (= YELLOW PAGES) IS IN PERFECT HARMONY WITH THE SEASON: “I’VE BEEN FIGHTING GRAVITY WITH MY SIMPLICITY – THE SUN IS SHINING, MY SOUL IS TROUBLE FREE” – WHISTLE, WHISTLE.
This is director Hallvar Witzø’s first TV-commercial campaign after he graduated from the Norwegian Film School in 2010, and started to work for the production company Paradox come fall. However, Hallvar is no freshman and directed for instance the taped parts of the beloved television program “Storbynatt” – an up and coming director with a great sense of humour and a stoic calmness. The message is communicated loud and clear, both visually and with a firm voice-over: The new yellow pages do not only include old-fashion lawyers and handymen. You can also find products and where to buy them. As that fabulous Whyred jeans at Sole… We love the documentary feeling of it all, made possible by a stand-in at the shooting called Linn. She walked around for two days with a big helmet and a camera on her head. Everything is totally identifiable, especially for us Oslo dudes and dolls. Excellent from producer Henrik Henriksen, Paradox and the post production team from Hocus Focus: Henriette Carlsen (post producer), Thomas Løvig (editor), Haavard Albertsen (online and colour grading) and Preben Grieg-Halvorsen (sound mix).
NO, WE HAVE TO ADMIT, WE ARE NOT QUITE THERE YET – 2011: A SPACE ODYSSEY. HOWEVER, WE ARE IN SPACEWORLD AND THE PRODUCTION COMPANY SMALLFILM HAS MADE AN AMUSING CAMPAIGN OF NEW COMMERCIAL FILMS.
We meet a rather geeky guy with curls and glasses in this Avatar meets Star Trek meets Space Rap production. The voice-over simply screams “I am a Spaceman” and together with curly, they are informing and showing off some of the new products like Canon Ixus 105 and our by now beloved iPod Touch with games, apps and what have you. It all happens in a very high-tech sort of way, directed by Michael Pfleghar and produced by Elisabeth Enstad. A further download includes a Sony Ericsson Xperia X8 and the upgraded bestseller Nintendo DSi, who everybody with kids are eternally grateful for. Super Mario seems a lot more friendly than those blue people with dangling jewellery rapping around with the geek in a space dress (or is it a too large athletic jump suit?). Post-production by Hocus Focus with editor Thomas Løvig. Haavard Albertsen is responsible for online and colour grading. Sound by Krypton Sound.
EVERY WEEK, WE AT HOCUS FOCUS ORDER PIZZA ORIGINALE. WHEN DAY TURNS TO NIGHT AND THERE IS STILL A LOT OF WORK TO BE DONE, THE ORIGINALE IS THE BOYS’ ALL TIME FAVOURITE.
Therefore, we always have a stuffed freezer. So now we thought it was about time to have some influence on the creation of the image and the look of the pizza. Strongly influenced by our own associations to the product, of course. Coming up is also the film of new Originale Pasta products. Both films are shot on the very popular Alexa by Nico Poulsson, under the direction of Steinar Borge. In an all-Italian setting, with bright coloured red tomatoes and green basil, you can almost smell and taste our beloved Italian food. The hunger gets us, that’s for sure and that must be the primary goal for food commercials. The production company is Trøbbel and the producer is Miriam Pedersen. Post-production by producer Henriette Carlsen and Hocus Focus: Ove Kenneth Nilsen (editor), Haavard Albertsen (colour grading), Bengt Ove Sannes (vfx and online), Johannes Ringen and Preben Grieg-Halvorsen (sound mix). Enjoy and Viva Italia!
DIRECTED BY NIIM THE DREAM
Directed by Niim the Dream
COMING UP: IS IT POSSIBLE TO GET HIGHER? HIGHER IS THE NEW SINGLE FROM THE HOT, HOT, HOT TAIO CRUZ FEATURING THE MUSICAL PHENOMENON, ICON, ETERNALLY YOUNG AND FABULOUS KYLIE MINOGUE. TO DIRECT THIS DUO MADE IN HEAVEN IN AN EVEN HOTTER MUSIC VIDEO, WE HAVE NO OTHER THAN MR. ALEX HERRON.
Hocus Focus is very proud and fortunate to be involved in a production of such a scale with an amazingly skilled director and his stars. The shooting of the video took place in London and our own Ove Kenneth Nilsen is responsible for the editing. Not by far his coolest editing job ever. It is certainly not everyday business-as-usual for the by now blazed Haavard Albertsen either, to get the change of doing beauty work, VFX and finishing on Kylie Minogue. Herron has previously worked together with Hocus Focus on several music videos from Taio Cruz and hopefully there are more to come. We love every minute of it. Have a look, be impressed and watch this space! Production by Pulse Films.