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THE SOUND OF NORWAY: A CLEVER FILM PROMOTING THE RADIO CHANNEL P4 IS SOON COMING YOUR WAY. CLEVER BECAUSE IT IS SHOWING US VISUALLY WHAT WE MIGHT ASSOCIATE A CERTAIN KIND OF SOUND WITH. IT THEREBY PRESENTS US WITH THE ILLUSION, THE FASCINATION AND THE MAGICALLY TOUCH OF AUDIO.


Do we hear the sound of a smoke diver, as we sense the claustrophobic feeling of small and impassable spaces? Is it an out of breath bulldog or is it simply an elderly man, out of shape, going up an never-ending stairway? Or is it neither..? Perhaps you are just fooled by two studio-guys having great fun bringing forward all those images in your head with a huge pump – Oh yes, we love the radio. In addition, if you manage to guess what the source of a particular sound really is, you can also win a bunch of money, money, money. The production company is Filmhuset, the producer is Bruno Ø. Kvae and the director is Kjærand Nesvik. Post produced by Ole-Arild Svendsen and Hocus Focus. Colour grading and online by Bengt Ove Sannes. For more information on how to get wealthy or 110 000 Norwegian kroner wealthier, take a look at www.p4.no

THE NORWEGIAN ALL TIME FAVOURITE SOFT DRINK SOLO HAS BEEN OVER TO THE CITY OF ANGELS IN THE LAND OF THE FREE TO PROMOTE THAT YELLOW DRINK. DIRECTOR LASSE GRETLAND HAS DOCUMENTED THE CAMPAIGN AND THE RECEPTION OF THE SOFT DRINK AMONG THE INHABITANTS OF LA.


It certainly don’t take much more than sunny images from California to tempt and convince us back in the homeland that Solo is the real thing – Solo is it! Our Hocus Focus editor Henrik Berge has worked night and day with his life on stake, to edit together large chunks of material in numerous split screens. The biggest problem has probably been to “kill all their darlings”, because here it has flooded with great images and unique situations. Haavard Albertsen and Johannes Ringen have both done their excellent part of creating the Real California Vibe in colour grading and in the sound recording – and we can feel it. A lot of people have contributed and head of production is Try. Responsible for production in LA is Jil Hardin and the one who documented it all was photographer Kristoffer Archetti. Post produced by Hocus Focus and Henriette Carlsen, who has a question: The campaign has created a bit of a fuzz in media already. The question is whether it is a real launching of Solo in the states or if it is an international fake campaign targeted towards the Norwegian market. What do you think?

COMING UP: SPRING CLEANING. WASH THE WINTER AWAY WITH JERNIA AND THE SEEMINGLY AMAZING KäRCHER HIGH-PRESSURE HOSE OR WATER JET, IF YOU LIKE. IT IS LITERARY EVERY MAN’S MAN WET DREAM AND IT IS FINALLY COMING TO USE IN THIS COMMERCIAL FROM THE PRODUCTION COMPANY SMALLFILM.


How to use this macho wonder of an essential tool (or was it toy?) is exemplified by a quite ordinary man. You can actually clean the driveway, your car tires, your gutter and your boat AND have fun at the same time. The best part of it: You don’t have to make an effort and get sweaty. What about that? There is no doubt in our mind that the desire to buy and to clean will be teased. A fine film with the smell of spring from director Michael Pfleghar and Smallfilm. Produced by Rut Solli and Elisabeth Enstad and post produced by Henriette Carlsen and Hocus Focus: Thomas Løvig (editing), Haavard Albertsen (colour grading and online) and Johannes Ringen (sound design).

IT IS IMPOSSIBLE TO DISLIKE MR. MILK. IN FACT, THERE IS NOTHING AT ALL TO DISLIKE IN THE NEW COMMERCIAL CAMPAIGN FROM TINEMELK (=TINEMILK) IN COOPERATION WITH THE ADVERTISING AGENCY TRY AND THE PRODUCTION COMPANY PARADOX. IT IS SIMPLY OUTSTANDING.

From the first white and delicate image to the somersault roll in the last one. The film is smart and clever, funny and to the point, surprising and edgy, stereotypical, historical and technological. We love that handsome, Norwegian-American man that can be transformed into whatever we want. He truly reflects how we (=Norwegians) want to see us selves: Trendy, cool and modern at the mountain top with skies on our feet. This is self-irony at its best and we can not wait for the continuation. The project is huge, and Paradox and Try have worked on it for more than six months. However, it shows, and everything is good. The film is shot on Arri Alexa on location – the beautiful Strandafjellet – and in studio. Besides Hocus Focus, which is responsible for editing (Martin Stoltz), online (Haavard Albertsen) and sound design (Johannes Ringen), there are two Swedish post production companies involved: Stopp (colour grading) and Swiss (VFX). Directed by Andreas Riiser, produced by Beate Tangre and post produced by Henriette Carlsen, Hocus Focus. Enjoy!

PIZZA. THE PLEASURE OF PIZZA. PIZZA AS AN ANCHOR IN LIFE. PIZZA AS A LIFELINE. YOUR LIFE AS A PIZZA. WELL, IT IS PERHAPS TO TAKE IT A BIT FAR – THE IDENTIFYING BIT OF IT. HOWEVER, THE NEW FILM FROM DOLLY DIMPLES IS TELLING US A WARM AND SWEET STORY ABOUT THE HISTORY OF THEIR PIZZA.


With a dash of nostalgia in clothing and location, and the reality of growing older… and older…. and older, the film is a bundle of charm. The whole production from A to Å was completed in a period of two weeks by the production company Paradox (and that is not a very long time, we must add). Well done by director Martin Lund, photographer Anders Flatland and producer Gry M. Sætre. The film has also got its own colour grading for cinema in our own brand new grading cinema. So we like it a lot! Post produced by Henriette Carlsen and Hocus Focus: Ove Kenneth Nilsen (editor), Haavard Albertsen (colour grading) and Bengt Ove Sannes (online). Sound mix by Lydhodene and Håkon Lammethun.