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COMING UP, A TALE OF FISH AND STRENGTH, FREELY ADAPTED FROM THE FISHERMAN'S FRIENDS ORIGINAL WEBSITE: THE YEAR IS 1864 AND NOTHING MUCH IS HAPPENING IN THE FISHING PORT OF FLEETWOOD, LANCASHIRE. APART FROM FISHING, OF COURSE. BUT THE WINTER STORMS AND HIGH SEAS HAVE TAKEN THE FISHERMEN’S SINUSES. ONE YEAR LATER, EVERYTHING HAS CHANGED.



The Fleetwood chemist James Lofthouse has invented Fisherman’s Friend. First as a liquid, and then in packets of “little friends”. It changes the fishermen’s lives. Now they’re breathing deeply of the crisp clean sea air. They’re dancing jigs in the street, singing lusty sea shanties and the smell of fish has been replaced by menthol and eucalyptus. Isn't that a wonderful story? The production company Trøbbel Film and director Ubbe Haavind has taken the tale fast forward up until today, highly dramatic with grand music and with an intense feeling of windy England. There are now billions of Fisherman' Friends produced in the town Fleetwood each year by the same family firm Lofthouse. Norwegians are eating most Fisherman's per inhabitant in the world. Rather fascinating, and we wonder if it might have something to do with the weather... Produced by Miriam Pedersen Eeg and post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, colour grading and online by Haavard Albertsen. Sound design by Preben Grieg-Halvorsen. Continuously strong!

COMING UP: A NEW CAMPAIGN FROM THE MOBILE OPERATOR CHESS. NOTHING IS BETTER THAN THIS YEAR'S EARLY SPRING. THESE FILMS IN SHORT AND LONG VERSIONS ARE DEFINITELY BURSTING WITH HUMOUR, HAPPINESS AND JOY OVER A NEW AND WARMER SEASON.

In addition, it is full of great and not so great dance moves, more precisely the hot and trendy roof dancing. There is something totally irresistible about these commercials, with its coloured light bulbs, young and pretty people and intense music beat. From the mobiles... enhanced by strange and inventive ways of storage. We love it, as much as we love spring and summer time. This is surely the best of City Life, of freedom and of a carefree existence. Great direction and production from Roenberg and Motion Blur. Produced by Espen Horn and post produced by Ole-Arild Svendsen and Hocus Focus: Edited by the former Hocus Focus man Martin Stoltz, online and colour grading by Haavard Albertsen. If you think there might be something to the buzzword from Chess - More Sharing, More Fun - take a look at www.chess.no

COMING UP: TWO HYSTERICALLY FUNNY COMMERCIALS FROM THE MARGARINE LABEL WITH 90 YEARS OF EXPERIENCE: MELANGE – THE MOST POPULAR MARGARINE IN NORWAY FOR GENERATIONS. (IF YOU EVER WONDERED WHAT THE KIND OF WEIRD LOOKING ANIMAL ON THE PACKAGE IS, IT IS NOT A FANTASY DEER WITH PALM TREES AS HORNS. NO, IT IS AN INDIAN AGRA–COW).



Our man from Lilyhammer (2011), director Trond Fausa Aurvåg, knows all about the life of stars, of course. He is using that knowledge to present two amazing films, giving us an insight into the impressing capacity of the two Norwegian celebrities; comedian Henriette Steensrup and former athlete (and comedian?) Daniel Franck. However, even pure talents occasionally need to cook – and what is helping these creative and focused people to be a Master Chef as well? Melange of course. Have fun as you watch the greatest commercials of the day from the production company Tangrystan Productions. Produced by Gry Sætre and edited by Martin Stoltz. Post produced by Hocus Focus and Pia Nyhus: Online and colour grading by Haavard Albertsen, and sound design by Johannes Ringen. For more information on exciting stories, like the background of the Agra-cow, take a look at www. melange.no

FLT IS THE ABBREVIATION FOR FORBUNDET FOR LEDELSE OG TEKNIKK (= THE NORWEGIAN ENGINEERS AND MANAGERS ASSOCIATION). AND WHAT IS THAT? WELL, THAT IS A PART OF THE NORWEGIAN CONFEDERATION OF TRADE UNIONS (LO), GOING STRONG FOR MORE THAN A HUNDRED YEARS AND DECIDEDLY THE LARGEST AND MOST INFLUENTIAL WORKERS' ORGANIZATION IN THE COUNTRY.



FLT believes, according to their website, that “when many stand together, we can achieve results for the individual”. After this short introduction, back to the film: The one thing communicated in this short information / promotion film is that FLT can help you moving forward in your carrier and your working situation. It is really funny, the way they are playing with every prejudice against local government employees or other so-called office hackers. Depressing offices, all in grey and white and only coloured by a bunch of post-its. The fun fact of the day: The nervous guy in a yellow shirt expecting trouble is played by Mikkel from Small Film. We might have missed a great acting talent there. The production company is surprise, surprise Small Film with director Michael Pfleghar and producer Elisabeth Enstad. Post production by Jon Anders Klausen and Hocus Focus. The involved are Thomas Løvig (editor), Bengt Ove Sannes (online and colour grading) and Preben Grieg-Halvorsen (sound design).

COMING UP: A CLEVER FILM FROM A CLEVER DIRECTOR. THE NEW COMMERCIAL FROM FELLESKJØPET DOES NOT SPARE ON ANYTHING, NEITHER SETTING, VISUAL EFFECTS OR THEME. PLAYING WITH STEREOTYPES AND PREJUDICE, IT IS ALL ABOUT URBAN PEOPLE AGAINST COUNTRY PEOPLE.


The great divide in our society: The peasants with caps and chequered flannel shirts against the affected pen-pushers with slicked down hair. The urbaners need some serious help, according to this film. We are helplessly trying to get our gardens and other outdoor locations in shape without knowledge and with poor tools like scissors and handsaws. Then, The Others arrive - the farmers besiege the suburbia. Hordes of them. Are they a threat? No, certainly not. They have competence, know how and the right tools to help us getting things right on the blink of an eye. What a commercial from director Roar Uthaug. One thing is to manage to scare us to death with the feature film Fritt Vilt (Cold Prey, 2006). Another thing is to create a sense of uneasiness and uncertainty in seconds with a film from the not so scary Felleskjøpet. We at Hocus Focus really look forward to Uthaug’s next feature film ”Flukt” (=Escape), released at Norwegian cinemas in September 2012, according to the plan. The production company is Fantefilm with producer Hugo Hagemann Føsker. Post produced by Lene Cathrine Albertsen and Hocus Focus. Lots and lots of colour grading and online are done by Haavard Albertsen. For instance have all the clouds been exchanged and people and tractors have been added. Sound design by Preben Grieg-Halvorsen.