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FIVE NEW CHANNEL IDENTITY PROVIDERS FROM THE NORWEGIAN BROADCASTING CORPORATION ARE RELEASED THIS SPRING. THERE IS ALWAYS A TOUCH OF MAGIC CONNECTED TO THE IDENTS FROM NRK.

It is like the institution is building its brand of quality, innovation and knowledge by creating these eight seconds of everyday pleasure, realism, fantasy and colourful beauty. As when hundreds of young Norwegians are jumping up and down in front of a stage in the rain at Rådhusplassen in Oslo and the giant blue ball that exemplifies the dot in the NRK logo is bouncing between them. That is what we would call poetic realism. So is the blue ball bouncing down the stairs close between summerly dressed legs and feet, and the spectacular view from an air balloon. However, the one ident from the city with a small crowd looking up into the sky, is pure magic. The idents are as up-close and personal as they are commonly recognisable, so perfectly balanced and put together – the background, the colours, the sound design. Yes, the NRK idents continue to be small pieces of art that brighten up our television days. Directed by Jan Otto Wiig and shot by Simon Hawken. The 3D animation is created by Tor Øra. Post-production by Hocus Focus with editing by Thomas Løvig, colour grading by Haavard Albertsen and VFX by Bengt Ove Sannes and Haavard Albertsen. Post produced by Ole-Arild Svendsen.

JAMES BOND IS BACK IN BUSINESS. THIS TIME THE MAN IS ON A MISSION TO GET HOLD OF PRODUCTS AND THINGIES TO HIS MAGNIFICENT CAR FROM GS BILDELER – NORWAY’S LARGEST INDEPENDENT PROVIDER OF BITS AND PIECES TO BMW.

James Bond is back in business. This time the man is on a mission to get hold of products and thingies to his magnificent car from GS Bildeler – Norway’s largest independent provider of bits and pieces to BMW. The location appears as grand as it should be, with roaring helicopters, high mountaintops and test dolls on fire. Men and women in white coats add an aura of intelligence and innovation to the setting. Even Q is in place, accompanied by Hocus Focus’ very own Shanon Moratti in the background. Besides being an extra, Shanon made a Behind the Scenes-film from the shooting – a highly recommended production, great fun and for your eyes only at this web site. The commercial is a Small film production with a high level of ambition from director Michael Pfleghar and producer Elisabeth Enstad. Post-produced by Ole-Arild Svendsen and Hocus Focus with excellent sound design by Preben Grieg-Halvorsen. Offline by Thomas Løvig. Online and colour grading by Haavard Albertsen.

FEELING HUNGRY? FJORDLAND HAS RELEASED A NEW SERIES OF DISHES, AND IT IS AS SIMPLE AS IT ALWAYS HAS BEEN: JUST HEAT THE MEAL IN THE OVEN FOR 15 MINUTES, THEN EAT IT. ALL WHILE READING A GOOD BOOK, PREFERABLY ONE BY ROY JACOBSEN.

Directed by Christian Holm-Glad. Produced by Ola Narum Berg and Bacon osl. Post-produced by Ole-Arild Svendsen and Hocus Focus: Edited by Ove Kenneth Nilsen, online by Mathias Theissen, and sound design by Erik Ljunggren.

THE LATEST CAMPAIGN FROM KIWI HAS FREQUENTLY POPPED UP ON YOUR TELEVISION-SCREENS FOR A WHILE. BUY ONE - PAY FOR ONE. WHO WOULD HAVE THOUGHT THAT THIS SLOGAN WOULD HAVE ANY IMPACT ON ANYONE.

Is that really a great offer – something to advertise? Yes, it sure is. Every day is a new opportunity to give some considerations to what we consume, how much food we buy and the cost of it all. For our wallet, of course, but more importantly, for the environment (just about here, the Kiwi-film shows some footage of an ever so pretty, beige cow, looking accusingly at us). Nobody sees the point in buying more products than we need - we just do. All those plastic bags and all that garbage – why do we take the three-for-one offer, when we only need the one? It is a thought-provoking question that desperately needed to be asked, and Kiwi took the challenge with a little help from One Big Happy Family. Directed by Ubbe Haavind and produced by Mone Mikkelsen. Post-produced by Ole-Arild Svendsen and Hocus Focus: Edited by Rolf Thomas Løvig, colour grading by Haavard Albertsen and sound design by Preben Grieg-Halvorsen.

INTERTWINE IS A DUO CONSISTING OF TARJEI EKELUND AND ALEKS BERG WITH PLENTY OF FUNKY BASELINES, DRUMS, TRUMPETS AND POWERFUL SOUND THAT YOU'VE NEVER HEARD BEFORE.

So What was awarded the title Urørt of the Week when it was first released in 2012. The music video is directed by Johanne Helgeland. Produced by Audun Lyngholm Wittenberg and Fantefilm. Edit by Henrik Berge and online and colour grading by Haavard Albertsen. And don't worry, a debut album is coming up later this year