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IF YOU ARE ONE IN A MILLION OF OTHERS WHO IS LONGING FOR THE SUMMER, TAKE A LOOK AT THE NEW COMMERCIAL FROM KIWI. THEN YOU KNOW WHY...

In cooperation with the advertising agency SMFB, the LA-based director Sten Hellevig has created the ultimate summertime music video-like film. Keywords are: Party, barbeque, music, dancing, feelgood, laughter, beautiful people, fabulous view and favourite foods. It is certainly a Los Angeles feeling brought back to Norway. We simply love the shot of a not so shabby guy jumping in an azure coloured pool of water with little balls: Pink, red, green, yellow and all the other colours of the rainbow. The colours are amazing, much thanks to the grading of Haavard Albertsen. Another HF-guy, Ove Kenneth Nilsen, is as always a strong and inspirational editor in the music video segment. This time around, also Henrik Berge has joined the Hocus Focus team, to ensure nice films and good musicality. Excellent work and very soon the summer is here.

WE LOVE POTATOES IN NORWAY. IN ANY SHAPE OR FORM. WE LOVE COUNTRY-LIFE AS WELL, WITH CAPS, DIALECT, TRACTORS AND A LITTLE BIT OF LIVE BARN-MUSIC ON TOP.

All of these ingredients mixed together and there you have it: The new film from Kims. It is all about those delicious potato chips, which is rifled like the wheels of a tractor. Hence the name Traktor. Jens Lien is one of the best in creating “real” and therefore identifiable characters. As the great director he is, Jens has managed to do the same with this commercial, and at the same time wrapping up his next feature film. “Sønner av Norge” (=Sons of Norway) will open the 39th Norwegian International Festival in Haugesund in August this year. Quite an honour and we are really looking forward to watch it at the big screen. Until then, we are simply enjoying having Mr. Lien and his commercials in the house. The advertising agency responsible for this film is Los & Co and the production company is Einar Film with producer Guri Neby. The extended Hillbilly-family is shot by Halvard Brein and Hocus Focus is responsible for the post production: Ove Kenneth Nilsen (editor), Haavard Albertsen (colour grading), Preben Grieg-Halvorsen (sound design) and Lene Cathrine Albertsen (post producer). And remember: Chips is good for your spirits, and don’t let anyone tell you differently!

COMING UP: A NEW AND CHARMING COMMERCIAL FROM MENY. BY SHOWING US HOW CHILDREN MIMIC AND COPY THEIR PARENTS AND OTHER IDEALS, THE FILM IS GIVING US PLENTY OF GOOD REASONS FOR BUYING MORE FRUIT AND VEGETABLES. FIVE A DAY KEEPS THE DOCTOR AWAY, OR SOMETHING LIKE THAT.


The cause is healthy and there is no need to argue against the logic of it all. Who can by the way resist a little copycat? The boy who put his hands on his hips like his father, the girl who take her hair behind her ear in a too grown up kind of way, like her mother or curse at a bad driver, for that matter. The same little person will perhaps put carrots and broccoli in his or her shopping trolley like the parents, too. A sweet and poetic film from director Jens Lien and his brand new production company Einarfilm. Lien is back in the advertising business after finishing his feature film project SØNNER AV NORGE (=Sons of Norway). Keeping up the good work, the commercial is beautifully shot by Hallvar Bræin on location in Palma. The advertising agency is Ernö, the producer is Guri Neby and the post producers are Henriette Carlsen and Lene Cathrine Albertsen, Hocus Focus: Ove Kenneth Nilsen (editor), Haavard Albertsen (colour grading) and Preben Grieg-Halvorsen (sound).

COMING UP: A BRAND NEW MUSIC VIDEO FROM AGGIE FROST AND HER MENTAL OVERDRIVE PARTNER AND HUSBAND PER MARTINSEN. IT HAS BEEN A LONG TIME SINCE WE HEARD FROM AGGIE, WHO MADE HER DEBUT ALBUM IN 1998 CALLED “BEDSIT THEORIES”. WHAT A JOY TO MEET AGAIN.


This energy bomb of a video with the title “Parade” can be described the same way as it can be experienced: As a chaotic mix and match of colours, lyrics and adjectives with a happy-go-lucky melody. Wonderful, intoxicated, celebrating confetti with top hats. Circus, heavy make-up, flying children and red boots. Uniforms, feathers, Tromsø and winter storm full of flowers. We are presented to music and images with an excessive overload of happiness and life. Or is it simply an ordinary day in the Frost/Martinsen home? Either way, it is exactly what we need in waiting for the spring, and it is wonderfully shot by Kristoffer Arcetti. Directed by Jørgen Stangeby Larsen and edited by Henrik Berge and Hocus Focus.

THE NORWEGIAN ALL TIME FAVOURITE SOFT DRINK SOLO HAS BEEN OVER TO THE CITY OF ANGELS IN THE LAND OF THE FREE TO PROMOTE THAT YELLOW DRINK. DIRECTOR LASSE GRETLAND HAS DOCUMENTED THE CAMPAIGN AND THE RECEPTION OF THE SOFT DRINK AMONG THE INHABITANTS OF LA.


It certainly don’t take much more than sunny images from California to tempt and convince us back in the homeland that Solo is the real thing – Solo is it! Our Hocus Focus editor Henrik Berge has worked night and day with his life on stake, to edit together large chunks of material in numerous split screens. The biggest problem has probably been to “kill all their darlings”, because here it has flooded with great images and unique situations. Haavard Albertsen and Johannes Ringen have both done their excellent part of creating the Real California Vibe in colour grading and in the sound recording – and we can feel it. A lot of people have contributed and head of production is Try. Responsible for production in LA is Jil Hardin and the one who documented it all was photographer Kristoffer Archetti. Post produced by Hocus Focus and Henriette Carlsen, who has a question: The campaign has created a bit of a fuzz in media already. The question is whether it is a real launching of Solo in the states or if it is an international fake campaign targeted towards the Norwegian market. What do you think?