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UREVASSHYTTA, SEPTEMBER 2011. BLACK MOUNTAINS, DESERTED LANDSCAPE AND THE SOUND OF FOOTSTEPS. IT IS LIKE THE BEGINNING OF A NEW COLD PREY (2006, 2008, 2010) MOVIE. OR NOT. THIS IS ALL ABOUT BUILDING UP AND NOT TEARING DOWN.

The story goes like this: When the Norwegian company Toro, established all the way back in 1946, withdrew the food product JEGERGRYTA (= the hunter casserole) from the shelves of Norwegian stores, there was a huge commotion. Yes, perhaps as close as we can get to a uproar. We, the consumers, wanted Jegergryta back and Toro understood the seriousness of the case. The people of Norway emerged victorious and we all lived happily ever after. It is a great story told by director Mads Astrup Rønning, shot by Jakob Ingimundarson and produced by Marthe Haakensen and the production company Babusjka. The shooting of the film was itself one big trip to a cottage in the mountains with some of the Toro employees. The crew brought back home loads of great raw material, which made the selection difficult. “Kill your darlings” is a very useful expression to describe the post production process here. Post produced by Henriette Carlsen and Hocus Focus: Ove Kenneth Nilsen and Henrik Berge (editors), Haavard Albertsen (online and colour grading). Sound design by Anders Mørk and Lydhodene.

NOT ONLY HAS FINN.NO (EST. IN 2000) BECOME THE BIGGEST MARKETPLACE IN NORWAY. NOT ONLY HAS IT BEEN SELECTED TO THE BEST WORKPLACE IN THE COUNTRY IN 2011. THE COMPANY ALSO MANAGES (WITH A LITTLE HELP) TO CREATE GREAT COMMERCIALS.

Pretty impressive. The director duo Thomas Løberg and Bengt Gabrielsen have previously worked together with the VGTV-series “The Shit”, and the have chosen to continue the great collaboration AND the focus on humour. These warm, pleasant and charming films from Finn.no certainly show that their efforts have paid off. The responsible production company is Seefood with Kristian Hajdu producing the project as the brand new head of the new advertising department. It is a great team to work with, and we at Hocus Focus are already looking forward to get our hands on the new season 2 of the television series NISSENE PÅ LÅVEN (=The Santa Clauses on the Barn) come fall. Post production by producer Henriette Carlsen and Hocus Focus: Edited by Thomas Løvig, colour grading, online and VFX by Haavard Albertsen and sound design by Johannes Ringen.

MOTION BLUR HAS MUCH ON ITS PLATE THESE DAYS, AND COMING UP IS ANOTHER FILM FOR THE PROVIDER OF EVERYDAY FOOD, RIMI.

The production company’s new director Sten Hellevik is back home from his permanent residence in Los Angeles, and he is now doing several projects here in Norway. To everyone’s joy and pleasure, we might add. This film is complementing the recent branding film Hocus Focus did together with Motion Blur and Johan Tappert (have a look at Rimi Kindergarten Hero). In the same spirit, however with his own touch, director Hellevik has created a film for the new Rimi APP. It all seems easy like a child’s play. However we can assure you it is many hours of online work behind the smoothness of this film, as presented on our TV screens. The 1 minute presentation of Rimi + works more like a user manual than an ordinary commercial. The only difference is that instead of getting bored or terrified, you want to start using the app and buy at lot of stuff you probably do not even need at your nearest Rimi store. In other words, great work especially by director Hellevik and the VFX and online team Haavard Albertsen and Bengt Ove Sannes. Produced by Ola Narum Berg, Motion Blur and post produced by Henriette Carlsen, Hocus Focus. Edited by Ove Kenneth Nilsen and sound design by Johannes Ringen and Anders Mørk.

IT IS VERY TEMPTING TO LET THE AIRLINE NORWEGIAN FLY YOU AWAY TO NEVERNEVERLAND, OR PERHAPS ONLY A PLACE WHERE THE RAIN IS GONE AND A WARM SUN IS SHINING.

In September the airline put up 300 000 tickets on offer to a very nice price for trips in the period of September 2011 to January 2012. The production company Paradox has produced the commercial films for all of the Scandinavian countries, which means Norway, Sweden and Denmark. And the films work excellent, with short, strange and funny setups to the slogan: How long do you dare to wait? If the punch line refers to the checking up of gorgeous women or to buy cheap plane tickets, I really can not say, but fun it is. The director is Andreas Lisberg, the producer is Paradox and the post producer is Hocus Focus: Thomas Løvig (editor), Bengt Ove Sannes (colour grading and online) and Ole-Arild Svendsen/Lene Cathrine Albertsen (post producer). For all you adventurers and fly away people, be inspired and not broke at www.norwegian.com

WE LOVE HEROES. ESPECIALLY EVERYDAY HEROES, ATTAINABLE FOR EACH AND EVERY PARENT IN THE WORLD. RIMI IS OUT ON THE MARKET AND ON YOUR TELEVISION SCREENS WITH A NEW FILM, PROMOTING THEIR GROCERY STORES TO BE THE FASTEST ONES TO SHOP IN.

The hardworking production company Motion Blur has managed to bring new meaning and quality to the slogan “Rask og Rimelig” (= Fast and affordable). It is a very charming and a to-the-point way to communicate through the images of a dad and his obvious status as a kindergarten hero. All he has to do is to shop at Rimi to save time and thereby be the first to pick up his son. Sweet, so sweet, and yet so true at the same time. The commercial is shot on 35 mm film, which is rare in these days. We love film too. It is something about the materiality and the feeling it gives to the project as a whole. Johan Tappert has directed the film, and it is the first time he has worked in the house of Hocus Focus. It was nice to have him here, and we must say, a very successful cooperation judging from the result – welcome back! Produced by Ola Narum Berg and Motion Blur, post produced by Henriette Carlsen and Hocus Focus: Ove Kenneth Nilsen (editor), Haavard Albertsen (online) and Johannes Ringen (sound). Colour grading by Stopp and composed by Adam Nordén.