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THE MAJOR COMPANY TELENOR SEEMS TO DO EVERYTHING RIGHT THESE DAYS. ESPECIALLY IN TERMS OF COMMUNICATION WITH THE BROADER NORWEGIAN MARKED OF TELECOMMUNICATION USERS.

We dare call it a stroke of genius to snatch the actor Viktoria Winge to front a new campaign for the mobile subscription Komplett. The girl with a hundred faces manages without words to tell us every thought that runs through her head when different and funny situations occur in her life. All tied to the mobile, of course, but perhaps that is why the films are easy to identify with. The mobile phone is deeply incorporated in our lives and we recognise the crises when it’s not working: The dates we might miss and the information we can’t remember. Honour and glory to the advertising agency Dinamo and the production company Pravda. Directed by Andre Øvredal (Trolljegeren/The Troll Hunter, 2010) and produced by Erik Schøien. Post produced by Lene Cathrine Albertsen and Hocus Focus: Henrik Berge and Patrick Larsgård (editors), Haavard Albertsen (colour grading and online), Preben Grieg-Halvorsen (sound design).

THE BEACH, SAND AND SUN. THE ANSWERS TO ALL OUR DREAMS, CAN IT BE BETTER? YES, BECAUSE WHEN BEACH LIFE INCLUDES A BARKING DOG, SCREAMING CHILDREN, ANNOYING MOBILE TUNES, LOUD TEENAGERS AND ALL THAT OTHER NOT SO CHARMING ACTIVITIES ON A PACKED SPACE, YOU NEED SOMETHING ELSE.


The production company Trøbbel has created Bladcentralen and the piles of different magazines the company distributes as “the something else”: KK, Det Nye, Nemi, Tara, Elle, Familien and hundreds of other readable titles. The time-out bubble you need, is actually there and created by Norwegian Ink. It looks smashing, and we love it. The summer nightmare, turning into summer idyll in less than 30 seconds, is directed by Ubbe Haavind and produced by Miriam Pedersen Eeg. Haavard Albertsen has done a nice job with the colours, giving the film that warm, sunny feeling. And there is no wonder why Henrik Berge is getting an increasingly number of commercials to edit. He is good, and so is Preben Grieg-Halvorsen, who designed the sound from scratch as there was no recorded noise on the shooting. Post produced by Henriette Carlsen and Hocus Focus. If you want to create your own bubble, take a look at the magazine selection at www.dintimeout.no and Magazine Yourself.

SMALLFILM HAS PRODUCED A NEW CAMPAIGN FOR THE DIETARY SUPPLEMENT VITAEPRO WITH VERSIONS FOR THE NORDIC MARKET OF NORWAY, SWEDEN, DENMARK AND FINLAND. IT IS A LARGE PRODUCTION WITH A NICE MIXTURE OF NEW FILMS AND OLD FILMS, SOME FAMILIAR AND SOME UNKNOWN.


However, all of them have the same message. To keep up with your daily life of numerous activities, your body need a supplement and VitaePro might the solution. The commercials also continue to use “real” people and their statements of how well the product has worked for them. From operative purchaser Anna Linn to Torstein Sørensen and the buss driver who is sitting all they, but who loves to go rollerblading. The statements are still very convincing and works great. Never change a winning team... The campaign is directed by Mikkel Ohrvik and produced by the production company Smallfilm with Rut Solli at the head of the table. Post produced by Ole-Arild Svendsen and Hocus Focus: Thomas Løvig and Henrik Berge have edited the campaign, Bengt Ove Sannes is responsible for the VFX and colour grading. Sound design by Lydhodene. For more health, visit www.vitaepro.no

IF YOU ARE ONE IN A MILLION OF OTHERS WHO IS LONGING FOR THE SUMMER, TAKE A LOOK AT THE NEW COMMERCIAL FROM KIWI. THEN YOU KNOW WHY...

In cooperation with the advertising agency SMFB, the LA-based director Sten Hellevig has created the ultimate summertime music video-like film. Keywords are: Party, barbeque, music, dancing, feelgood, laughter, beautiful people, fabulous view and favourite foods. It is certainly a Los Angeles feeling brought back to Norway. We simply love the shot of a not so shabby guy jumping in an azure coloured pool of water with little balls: Pink, red, green, yellow and all the other colours of the rainbow. The colours are amazing, much thanks to the grading of Haavard Albertsen. Another HF-guy, Ove Kenneth Nilsen, is as always a strong and inspirational editor in the music video segment. This time around, also Henrik Berge has joined the Hocus Focus team, to ensure nice films and good musicality. Excellent work and very soon the summer is here.

WE LOVE POTATOES IN NORWAY. IN ANY SHAPE OR FORM. WE LOVE COUNTRY-LIFE AS WELL, WITH CAPS, DIALECT, TRACTORS AND A LITTLE BIT OF LIVE BARN-MUSIC ON TOP.

All of these ingredients mixed together and there you have it: The new film from Kims. It is all about those delicious potato chips, which is rifled like the wheels of a tractor. Hence the name Traktor. Jens Lien is one of the best in creating “real” and therefore identifiable characters. As the great director he is, Jens has managed to do the same with this commercial, and at the same time wrapping up his next feature film. “Sønner av Norge” (=Sons of Norway) will open the 39th Norwegian International Festival in Haugesund in August this year. Quite an honour and we are really looking forward to watch it at the big screen. Until then, we are simply enjoying having Mr. Lien and his commercials in the house. The advertising agency responsible for this film is Los & Co and the production company is Einar Film with producer Guri Neby. The extended Hillbilly-family is shot by Halvard Brein and Hocus Focus is responsible for the post production: Ove Kenneth Nilsen (editor), Haavard Albertsen (colour grading), Preben Grieg-Halvorsen (sound design) and Lene Cathrine Albertsen (post producer). And remember: Chips is good for your spirits, and don’t let anyone tell you differently!