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WE REMEMBER IT VIVIDLY. THE PEASANTS IN TOWN (OR BØNDER I BYEN), A COMMERCIAL FILM FROM FELLESKJØPET AND FANTEFILM, PARADING OUR TV-SCREENS EARLIER THIS YEAR. WITH AN ARMY OF FARMERS AND GRANDIOSE MUSIC, THE COMMERCIAL WAS A GREAT SUCCESS.


It gave those working with nature and land new pride and an upgraded image. Now their back. In numerous versions of the original film, they are promoting everything from dog food to huge, rough, tough and green John Deere agricultural tractors, which are shown in the video above. The film still works exceptionally well, even in small and separated bits and parts. So does the general and encouraging message of all the films taken from the “mother commercial”: Go and buy your equipment of those who have the best knowledge. It seems like a very sensible and rational idea (especially when you look at those tall strong men in flannel shirts). What do they have knowledge about? Everything, including gardening tools, lawn mower, soil, earmuffs and chain saws. Pretty cool stuff from the maker of the Cold Prey trilogy, the production company Fantefilm and director Roar Uthaug. Producers are Hugo Fausker and Elle-Beth Lønnestad. Post produced by Pia Røe Nyhus and Hocus Focus: Rolf Thomas Løvig (editor), Haavard Albertsen (online and colour grading) and Preben Grieg-Halvorsen (sound design). Enjoy the spring with all its work.

WE ARE PROUD TO PRESENT THE FIRST AND FABULOUS TRAILER FOR THE UPCOMING MOTION PICTURE ELEVATOR, DIRECTED BY STIG SVENDSEN.

The trailer is edited by Ove Kenneth Nilsen and Thomas Løvig, with sound design by Preben Grieg-Halvorsen and colour grading and VFX by Haavard Albertsen. The music is created by Themepark.no ELEVATOR was shot at Panavision studios in Los Angeles during fall 2010 and is an American-Norwegian co-production from Quite Nice Pictures in association with Tappeluft and Hocus Focus. The final cut is now locked, and we are continuing this exciting production journey with sound mix, VFX and colour grading behind closed doors at Hocus Focus. Watch this space! Follow the making of ELEVATOR at Facebook

FRED HEGGLAND HAS WITH FØRSTE SKUDD (=THE FIRST SHOT) MADE A SENSATIONAL AND UPSETTING SHORT DOCUMENTARY. IT DRAWS A PORTRAIT OF HEROIN ADDICTS FROM A PERSPECTIVE WE HAVE NEVER SEEN BEFORE.

Together with photographer Magnus Flatå’s camera, director and producer Heggland spends numerous hours down town Oslo called Plata. From the darkest corner of our city, he is showing us a part of our reality most of us do not want to see. That is a brave thing to do. To be able to capture the thoughts and reflections of the young addicts, the director had to spend many, many hours with them in their own environment to win their trust. The stories and moments he mediates and shares with us; all of those who suffer a hard fate, are both beautiful and awful. All in one. However, there is no doubt that the film humanises and brings us closer to the addicts, and therefore is an important film to be made. We hope FØRSTE SKUDD will reach out to as many people as possible, and we wish Fred Heggland all the best and good luck! Ove Kenneth Nilsen has edited the film and Bengt Ove Sannes is responsible for the colour grading. The sound and music is created by Preben Grieg-Halvorsen. Post produced by Ole-Arild Svendsen and Hocus Focus.

DID YOU KNOW THAT WE NORWEGIANS EAT 10 MILLION CRACKERS EVERY YEAR? THAT MEANS MORE THAN 2 KILO CRACKERS ON EACH AND EVERY ONE OF US. ACCORDING TO SÆTRE, THE PRODUCER OF CAFé BAKERIET, THESE ARE THE FACTS.

Another fact is that Sætre and the familiar cock-in-the-sunrise logo, going strong from 1983, has a market share of more than 60 per cent. Hence big business and well done! Back to those amazing crackers and cookies: The commercial of the day might get us to eat even more crackers, because you can now get those splendid delights with both dark, not so dark and even white chocolate. If that is not tempting enough for you, it is also revealed that it is MORE chocolate as well. Yes, half the cookie is chocolate. Is it possible to ask for more? The commercial with lovely pieces of chocolate in free drift is shot on a Phantom high-speed camera, directed by Mikkel Ohrvik and produced by Rut Solli and Smallfilm. Post produced by Jon Anders Klausen and Hocus Focus: Bengt Ove Sannes (VFX supervisor on the set), Thomas Løvig (editing), Haavard Albertsen (colour grading and VFX) and Preben Grieg-Halvorsen (sound design). Enjoy!

ARE YOU HAVING A SORE, IRRITATED, DRY BUT NON-ALLERGIC THROAT? TAKE A LOOK AT THE NEW COMMERCIAL FROM APONOR.

The film might initially be mistaken as the work of Swedish director Roy Andersson, with its grumpy old man of a doctor accompanied by a still camera and greyish, anonymous colours. It is not. It is the work of director Mikkel Ohrvik and the production company Small film. Nothing is happening, really, except keying and coughing. Whether the coughing is an attention seeker or caused by a throat in need of some care, we cannot know for sure. The solution is however Fribol throat lozenge, or sugar free candy if you like, available in pharmacies all over the country. A sweet little film produced by Rut Solli and post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Henrik Berge, online and colour grading by Haavard Albertsen and sound design by Preben Grieg-Halvorsen. For more information about other sugar free and therefore quite healthy products, go to www.aponor.no and have a look.