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DID YOU KNOW THAT WE NORWEGIANS EAT 10 MILLION CRACKERS EVERY YEAR? THAT MEANS MORE THAN 2 KILO CRACKERS ON EACH AND EVERY ONE OF US. ACCORDING TO SÆTRE, THE PRODUCER OF CAFé BAKERIET, THESE ARE THE FACTS.

Another fact is that Sætre and the familiar cock-in-the-sunrise logo, going strong from 1983, has a market share of more than 60 per cent. Hence big business and well done! Back to those amazing crackers and cookies: The commercial of the day might get us to eat even more crackers, because you can now get those splendid delights with both dark, not so dark and even white chocolate. If that is not tempting enough for you, it is also revealed that it is MORE chocolate as well. Yes, half the cookie is chocolate. Is it possible to ask for more? The commercial with lovely pieces of chocolate in free drift is shot on a Phantom high-speed camera, directed by Mikkel Ohrvik and produced by Rut Solli and Smallfilm. Post produced by Jon Anders Klausen and Hocus Focus: Bengt Ove Sannes (VFX supervisor on the set), Thomas Løvig (editing), Haavard Albertsen (colour grading and VFX) and Preben Grieg-Halvorsen (sound design). Enjoy!

ARE YOU HAVING A SORE, IRRITATED, DRY BUT NON-ALLERGIC THROAT? TAKE A LOOK AT THE NEW COMMERCIAL FROM APONOR.

The film might initially be mistaken as the work of Swedish director Roy Andersson, with its grumpy old man of a doctor accompanied by a still camera and greyish, anonymous colours. It is not. It is the work of director Mikkel Ohrvik and the production company Small film. Nothing is happening, really, except keying and coughing. Whether the coughing is an attention seeker or caused by a throat in need of some care, we cannot know for sure. The solution is however Fribol throat lozenge, or sugar free candy if you like, available in pharmacies all over the country. A sweet little film produced by Rut Solli and post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Henrik Berge, online and colour grading by Haavard Albertsen and sound design by Preben Grieg-Halvorsen. For more information about other sugar free and therefore quite healthy products, go to www.aponor.no and have a look.

COMING UP, A TALE OF FISH AND STRENGTH, FREELY ADAPTED FROM THE FISHERMAN'S FRIENDS ORIGINAL WEBSITE: THE YEAR IS 1864 AND NOTHING MUCH IS HAPPENING IN THE FISHING PORT OF FLEETWOOD, LANCASHIRE. APART FROM FISHING, OF COURSE. BUT THE WINTER STORMS AND HIGH SEAS HAVE TAKEN THE FISHERMEN’S SINUSES. ONE YEAR LATER, EVERYTHING HAS CHANGED.



The Fleetwood chemist James Lofthouse has invented Fisherman’s Friend. First as a liquid, and then in packets of “little friends”. It changes the fishermen’s lives. Now they’re breathing deeply of the crisp clean sea air. They’re dancing jigs in the street, singing lusty sea shanties and the smell of fish has been replaced by menthol and eucalyptus. Isn't that a wonderful story? The production company Trøbbel Film and director Ubbe Haavind has taken the tale fast forward up until today, highly dramatic with grand music and with an intense feeling of windy England. There are now billions of Fisherman' Friends produced in the town Fleetwood each year by the same family firm Lofthouse. Norwegians are eating most Fisherman's per inhabitant in the world. Rather fascinating, and we wonder if it might have something to do with the weather... Produced by Miriam Pedersen Eeg and post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, colour grading and online by Haavard Albertsen. Sound design by Preben Grieg-Halvorsen. Continuously strong!

COMING UP: A UNIQUE COMMERCIAL AND A PRODUCT OF GLOBAL COOPERATION. HOCUS FOCUS LOVES TO CROSS BOUNDARIES AND HAS PREVIOUSLY WORKED OVERSEAS WITH LAIRD & PARTNERS IN NEW YORK FOR DKNY, AMONGST OTHERS (TAKE A LOOK AT WWW.LAIRDANDPARTNERS.COM).


We have the latest week been equally impressed by a production team, coming all the way from India. Ravi Udyawar is an acknowledged commercial film director in India, and he brought his latest Tuborg film for the Indian market to Norway, Oslo and the house of Hocus Focus for post production. The film is shot in Mumbai and its purpose is to promote the distinguished Danish brewing company from 1873, which has been part of Carlsberg since 1970. Carlsberg aims very understandably to increase its market share in an ever-expanding Indian market. It was a pleasure to work with Mr Udyawar and his producer Kalpana Udyawar, and we are already looking forward to further cooperation. The controller for the post production is Hanamade Projects, and Saatchi&Saatchi is the responsible advertising agency. Post production by Hocus Focus: Edited by Thomas Løvig, colour graded by Haavard Albertsen, VFX by Bengt Ove Sannes and Haavard Albertsen. VFX breakdown by Shanon Moratti and pixel wrangling by Vidar Stadheim. Post producer Ole-Arild Svendsen.

"ALONG HIS STRENUOUS JOURNEY TO THE NORTH POLE, A CHANCE ENCOUNTER FORCES A FEARLESS EXPLORER TO MAKE AN IMPOSSIBLE DECISION".

The up and coming writer and director Henrik Dahlsbakken has yet again created an impressive short film. Hocus Focus was fortunate enough to work on his last short film "The Time in Between" from 2010 - a beautiful film about the forbidden relationship between two young girls, filled with the tension and nostalgia of war. In this film, the narrative is set in the deserted landscape of frost and ice. MANNEN FROM ISØDET (= the man from icescape) is shot on 35 mm film on location at Svalbard. And it shows. A funeral in the deserted cold is taking place with a sparse cross and weather-beaten faces. The colours are frozen and the visuals give minimalism a new meaning. Not a word is spoken and the frame is filled with solitude and the sound of the wind and storm. These are powerful images, which tells a fascinating story. I would boldly say, this is no less than film art. Take a notice of this man's name, and you will see brilliant films in the future. Produced by Northern Lights Pictures, with Janne Lindgren behind the camera. Post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Rolf Thomas Løvig, colour grading by Haavard Albertsen and VFX by Haavard Albertsen, Bengt Ove Sannes and Gimpville. Sound design by Håkon Lammethun and Lydhodene.