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IN THE LATEST COMMERCIAL CAMPAIGN FROM NORWAY'S LARGEST POTATO MANUFACTURER HOFF AS, WE ARE GOING BACK TO WHERE IT ALL STARTED.

The grand, old boys from Gjøvik and Vazelina Bilopphøggers are the greatest promoters of chopped up potatoes or pommes frites as most of us like to call it. Sitting at the kitchen table with an old radio, knitted Norwegian sweaters, talking with a charming and very recognisable dialect, the two can assure us that these potatoes are the best and most crispy pommes frites in the world. Beat that. And this they can promise in not one but three films, no game of dice is needed. Sweet, funny and very Norwegian from director Mikkel Ohrvik and the production company Small Film. Especially when Eldar defines the blond Høggern as a globetrotter as he has visited no less than Sweden, Denmark, Finland, Norway and Syden (The South). Produced by Elisabeth Enstad, post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Henrik Berge, online and colour grading by Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen. And remember, Hoff's Opphøgde Poteter is made of one hundred per cent canola oil and therefore not so shabby health wise.

THE TIME HAS COME TO SHARE THE NEW CHEESE JARLSBERG EDEL. YES, INDEED. YOU MIGHT ALREADY HAVE TASTED IT. THE ORDINARY JARLSBERG HAS A WORLDWIDE SUCCESS STORY AND HAS ONLY GROWN IN POPULARITY SINCE ITS INTERNATIONAL LAUNCH IN THE 1960S.

The secret of success is the Norwegian recipe or so the story goes. However, perhaps even more unforgettable than the bit softer and more tasteful Jarlsberg Edel cheese is the commercial from the production company Animasjonsdepartementet. There is a pretty awesome use of slow-motion going on, as a tablecloth is drawn off a set table. Cucumbers, cups and dishes, cheese, glasses, olives and twisted facial expressions can be identified as the strangest thing happen. As flowers and monkeys are going down for landing, the olives, toothpicks and nicely rolled slices of cheese have found each other in the air and are ready to be served on a plate. So are the salad with cheese and the bread with cheese. Nice, delicate and well done by director Marc Reisbig and producer Jakob Thomessen. The post production team from Hocus Focus: Jon Anders Klausen (producer), Henrik Berge (editor) and Preben Grieg-Halvorsen (sound design). The sense of lust is sneaking in - I want that cheese!

COMING UP: A BRAND NEW SONG AND MUSIC VIDEO FROM JAA9 & ONKLP. TEN YEARS AFTER THE RELEASE OF THEIR FIRST ALBUM BONDEGRAMATIKK AND FIVE ALBUMS LATER, THEY ARE BACK ON THE SCENE WITH FULL FORVANDLING (= TOTAL TRANSFORMATION).

Coming up: A brand new song and music video from Jaa9 & OnklP. Ten years after the release of their first album BONDEGRAMATIKK and five albums later, they are back on the scene with FULL FORVANDLING (= total transformation). From the locations of an amusement park and dark living rooms, there is no secret what the duo is rapping about - bitches, babes and love. Is it romantic? I really don't think so - a hunch (!) that is confirmed by the rap-veterans themselves as they explain that the song is a confrontation with what they call "the duckface-era". Hmm, and what is that? It has something to do with social media and women who post flattering images of them selves. However, images lie and the reality is rather different. The girls are not so pretty after all - busted. The boys’ get terribly confused when the girls are finer on Facebook than in flesh and blood. The label is Knirckefritt, the director is Freddy Passion and the editor is Henrik Berge from Hocus Focus.

THE MUSIC AND LYRICS SET THE FEELING OF THE NEW FILM FROM GERIMAX. IT GOES LIKE THIS: "WHEN I FEEL THE SUNSHINE, IT LIGHTS UP MY DAY. WHEN I FEEL THE SUNSHINE, IT LIGHTS UP MY WAY".

Add to this the image of a refreshed blond mother to two, happily at the diner table. Or the same blond efficiently at work, or again, biking along in the sunshine with her joyful children. She is looking at another mother, resigned and grey with her quarrelsome kids. The impression is given that you will be ready for whatever may come in the evening as well. A game of Ludo, perhaps? The message is loud and clear. Gerimax - with all its vitamins, minerals, antioxidants, ginseng -is a provider of surplus energy in a busy everyday life. The products of Gerimax were launched in Denmark in 1981, and are marketed today in more than 20 countries. With more than 30 years of experience in product development, consumer research and clinical studies, Gerimax is promoted has having an unique expertise within the energy segment. The production company Talking Nation with director Jørgen Lauritzen and producer Kaja Olsen is responsible for the commercial. Post produced by Ole-Arild Svendsen and Hocus Focus with the following team: Rolf Thomas Løvig (editing), Zoltan Farkas (colour grading and online) and Bengt Ove Sannes (online). Honour and glory to Preben Grieg-Halvorsen for composing the mindsetting music and for the sound design.

IT IS ALREADY OUT THERE, THE NEW SINGLE FROM GABRIELLE, BERGEN AND NORWAY.

After a massively successful breakthrough in 2011, Gabrielle Leithaug has arrived back on the music & video scene with the first single REGN FRA BLÅ HIMMEL (or Rain from a Blue Sky) from her forthcoming second album. It is great to have the little bit scary redhead back and quite funny to, to read the review at the British website Scandipop: " A darker shade of pop song, with a tense, dramatic and ever so slightly grimey production. But as this is Scandinavia we’re dealing with here, she’s obviously plonked a poptastic chorus over the top of things too. And thankfully so. All order restored. A brilliant return to form from Ms Gabrielle, and perhaps her best track to date, despite taking into consideration the corkers which have gone before it". Not too shabby, indeed. The video production reflects the reference to the grimey and raw, as the shoot was really not intended to be a music video but a behind the scene film from the studio. The location is New York, and Gabrielle's partner in crime as they are bad and angry and setting fire to a teddy bear is a friend of the photographer who lives in NY. Directed and produced by Kristoffer Klunk. Post produced by Pia Nyhus and Hocus Focus. Edited by Henrik Berge, online and colour grading by Haavard Albertsen. The opening logo is a perfect summary of it all: A scruffy, black & white hand-drawn teddy bear with a bat - enjoy!