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THE FILM EGRESS FROM THE INTERNATIONALLY ACCLAIMED NORWEGIAN ARTIST KNUT ÅSDAM HAD ITS PREMIERE AT OSLO INTERNATIONAL FILM FESTIVAL LAST WEEKEND.

Åsdam creates his art through film, video, photography, text, sound and architecture, searching for and investigating the borders between the subject and its environment. ENGRESS is located in a gas station in the outskirts of Oslo. The main characters work at the gas station and at the bottom of the oil company hierarchy. It is in the outskirts both geographically and socially, which is a rather dark place to be. Even - or perhaps especially - in the most wealthy country in the world. EGRESS is also screened as a part of an installation Knut Åsdam is exhibiting at Trondheim Kunstmuseum and at the exhibition EDGELANDS at Slought Foundation in Philadelphia, USA. The film is directed by Knut Åsdam, produced by Knut Åsdam and Leif Magne Tangen and shot by Martin Testar. Hocus Focus has worked with Åsdam on previous productions, and we have been given the opportunity and trust to do so again with EGRESS. Post produced by Ole-Arild Svendsen, editing and colour grading by Mathias Theissen, VFX by Shanon Moratti and Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen. To be inspired, take a look at the review in Artforum, where EGDGELANDS is the critics' picks.

COMING UP: HO-HO-HO CHRISTMAS IS JUST AROUND THE CORNER AND IT IS TIME TO START WRITING THOSE CHRISTMAS CARDS. ELITE FOTO IN AND THE ADVERTISING AGENCY TALKING NATION IS PROMOTING THE GOOD OLD FASHION CARD BEFORE CHRISTMAS – THE ONE MADE OF PAPER.

This commercial is pointing a finger at you. Yes you, who always are so fortunate as to receive a Christmas card in spite of never bother to send one yourself. And make no mistake: To be defined as a Christmas card, it must have the capacity of standing upon a mantelpiece. Hence, e-mails, SMS and other social media regards do not count. Time is often an issue, as the rather conservative man in the deep leather armchair is saying. However Elite Foto can assure you that without any further delay, the REAL and good old fashion card can be made at www.elitefoto.no. We can sense the feeling of Christmas holiday, much thanks to director Jørgen Lauritzen and producer Kaja Olsen who managed to be the first commercial Christmas film at Hocus Focus in the year of 2013. Edited by Henrik Berge, online and colour grading by Mathias Theissen and sound design by Preben Grieg-Halvorsen. Post produced by Ole-Arild Svendsen.

THE NORWEGIAN IKEA CAMPAIGN CREATED BY SMFB HAS MANAGED TO ATTAIN INTERNATIONAL ATTENTION IN CREATIVITY-ONLINE AND ADAGE.

The Autumn launch of the IKEA catalog was accompanied by an unusual advertising campaign which helped customers to sell the old furniture they wanted to replace. The TV commercials were produced by Animasjonsdepartementet with director Marc Reisbig and producer Jakob Thomessen. Edited by Thomas Løvig, grading by Mathias Theissen, online and vfx by Mathias Theissen and Bengt Ove Sannes. Post producer Pia Nyhus and Jon Anders Klausen.

Creativity-online: creativity-online.com/work/ikea-the-secondhand-campaign

COMING UP: A SHORT FILM ABOUT DREAMING OF A BETTER LIFE - FROM DIRECTOR FARZAD SAMSAMI AND THE PRODUCTION COMPANY BLINKFILM. THE YOUNG BOY FOAD IS LIVING IN A COASTAL TOWN IN MOROCCO.

We get a glimpse of how he manages to make a living in the slow-motion of an opening sequence. In the warm and sandy landscape, beautifully depicted by photographer Philip Øgaard, a bunch of men in all ages including Foad are running. They are running after a white bus filled with tourists, trying to sell their treasures (not exactly artefacts) to the wealthy whites. One day Foad gets a business idea and he teams up with "the Norwegian guy who has become fat, and not yet returned to his homeland". The man’s name is Ole, and he is trustworthy played by Trond Høvik (remember him from for instance "En helt vanlig dag på jobben" from 2010 and “Alt for Egil” from 2004?). The film is current and contemporary in every way - both thematically and productionwise. And although it has the serious and dark theme of poverty, humanity and humoristic spirit define the film. A must see from director Farzad Samsami. Produced by Trude Refsahl and Njaal Lambrechts. Post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, grading by Mathias Theissen and online/VFX by Zoltan Farkas. Sound design by Lydhodene.