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THE NORWEGIAN IKEA CAMPAIGN CREATED BY SMFB HAS MANAGED TO ATTAIN INTERNATIONAL ATTENTION IN CREATIVITY-ONLINE AND ADAGE.

The Autumn launch of the IKEA catalog was accompanied by an unusual advertising campaign which helped customers to sell the old furniture they wanted to replace. The TV commercials were produced by Animasjonsdepartementet with director Marc Reisbig and producer Jakob Thomessen. Edited by Thomas Løvig, grading by Mathias Theissen, online and vfx by Mathias Theissen and Bengt Ove Sannes. Post producer Pia Nyhus and Jon Anders Klausen.

Creativity-online: creativity-online.com/work/ikea-the-secondhand-campaign

COMING UP: A SHORT FILM ABOUT DREAMING OF A BETTER LIFE - FROM DIRECTOR FARZAD SAMSAMI AND THE PRODUCTION COMPANY BLINKFILM. THE YOUNG BOY FOAD IS LIVING IN A COASTAL TOWN IN MOROCCO.

We get a glimpse of how he manages to make a living in the slow-motion of an opening sequence. In the warm and sandy landscape, beautifully depicted by photographer Philip Øgaard, a bunch of men in all ages including Foad are running. They are running after a white bus filled with tourists, trying to sell their treasures (not exactly artefacts) to the wealthy whites. One day Foad gets a business idea and he teams up with "the Norwegian guy who has become fat, and not yet returned to his homeland". The man’s name is Ole, and he is trustworthy played by Trond Høvik (remember him from for instance "En helt vanlig dag på jobben" from 2010 and “Alt for Egil” from 2004?). The film is current and contemporary in every way - both thematically and productionwise. And although it has the serious and dark theme of poverty, humanity and humoristic spirit define the film. A must see from director Farzad Samsami. Produced by Trude Refsahl and Njaal Lambrechts. Post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, grading by Mathias Theissen and online/VFX by Zoltan Farkas. Sound design by Lydhodene.

COMING UP: A BRAND NEW AND SHINY OFFER FROM THE CHAIN STORE OPTICIAN BRILLELAND. IN COOPERATION WITH THE ADVERTISING AGENCY KITCHEN, HOCUS FOCUS HAS CREATED A FILM BASED ON STILL IMAGES.

This is yet another challenging and diverting part of Hocus Focus' portfolio, namely to bring graphic elements to life. The message from Brilleland is loud and clear: If you are in need of glasses of any kind, you can simply not afford to let this deal pass you by. And the deal is easy peasy, because you get three pairs of glasses to the cost of one. To rephrase: Buy one pair of glasses and you will also get one pair of sunglasses and a gift voucher you might give to a friend or as a present to your aunt, your cousin or a great grandmother. It sounds great and it is spelled out in graphics of the colours pink, green and blue. In addition you can save until 800 Norwegian kroner on progressive glasses (perhaps most interesting for that great grandmother...). From the producer Caroline Werring Otnes and the post production team from Hocus Focus with post producer Jon Anders Klausen, online by Mathias Theissen and sound design by Preben Grieg-Halvorsen. Remember that here comes the sun, so run for your money. Or take a closer look at www.brilleland.no

COMING UP: A COMMERCIAL BY THE PEOPLE TO THE PEOPLE. PIZZA GRANDIOSA IS AMONG THE FAVOURITE FOODS IN NORWAY.

It is therefore an excellent idea to invite more than 250 extras to part-take in a promotional film for the new innovation of a product - Grandiosa Kebab. What an unbeatable combination! Director Steinjo Grieg-Halvorsen and Tangrystan Productions must have had their hands full, making sure that this bunch of people was filmed on green screen on various locations in our long-stretched country. The result is fascinating, colourful and quirky, with a live scarecrow, rhythmic head movements, a blue car, hitchhikers and mountaintops. Air balloons and rolling pizzas. Vikings, belly dancers and cowboys. Grandiosa’s history of engaging commercials to be remembered is thus well kept by producer Kristian Hajdu, line producer Anja Kristiansen and photographer Nico Poulsson. Much fun for post producer Ole-Arild Svendsen and his team from Hocus Focus as well. The film was edited Ove Kenneth Nilsen, and it is not hard to see that this Grandiosa-fun kept the guys working online and with VFX busy for a while. That is Haavard Albertsen (who also did the colour grading), Bengt Ove Sannes and Mathias Theissen. Sound design by Preben Grieg-Halvorsen.

THE ONE AND ONLY ANNE-KAT HÆRLAND IS BACK WITH A NEW TELEVISION TALKSHOW. A NEW SHOW MEANS A NEW VIGNETTE.

Director Are Kleivan and producer and photographer Thomas Løkkeberg have made a visually sparkling and sprinkling vignette with a dash of glamour. The image of Anne-Kat as the femme fatal with the sharpest tongue in Norway is well taken care of. She appears in soft focus and seductive colours, as she takes a bite of a shining star. She is blond, she is pretty and she is dangerous. A continuous threat to a whole nation. The first program was aired at TVNorge in February with surprisingly few viewers. No more than 193 000 saw the premiere (is that really so bad and compare to what?). The hope and intention was to establish the Anne-Kat program as the new humour flagship of the channel. But come one, give the grand lady a break and some time to find the shape and form and viewers. To conclude, we cannot be bothered with what was called the opening crisis for Anne-Kat. She is still the bravest and meanest of us all, slagging off everyone from Erna Solberg to Tone Damli. Take a look for yourself, and tune in Anne-Kat. Post produced by Hocus Focus and Jon Anders Klausen. Online and colour grading by Mathias Theissen.