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IDUN HAS BEEN IN THE YEAST INDUSTRY A LONG TIME, WITH HISTORY THAT CAN BE TRACED ALL THE WAY BACK TO 1883. TODAY THEY ARE THE LEADING PROVIDER OF YEAST TO THE NORWEGIAN PEOPLE.

One of their latest products is pre-made sourdough yeast, making it easy for all the baking enthusiasts to easily make their own sourdough breads at home. Henrik Henriksen directs this commercial, full of slow motions and time lapses. It’s basically bakingporn! Produced by Gry Sætre from Tangrystan, agency is POL.

Post-produced by Jon Anders Klausen and Hocus Focus: edited by Ove Kenneth Nilsen, colourgrading and online by Mathias Theissen, and sound design by Erik Ljunggren.

THE GLOBAL AND NORWEGIAN OIL COMPANY STATOIL IS DOING SOMETHING IMPORTANT AND VERY WISE.  IN THEIR LATEST CAMPAIGN OF FIVE FILMS AND MANY TEASERS, YOUNG AND BRIGHT ONES ARE INVITED TO REFLECT ABOUT THE FUTURE.

In turbulent times of the so-called Green Shift – with the value of oil hitting rock bottom and hundreds of people loosing their jobs within the industry – Statoil needs to reinvent and innovate. It is most interesting and highly relevant to listen to thoughts, arguments and opinions from the up and coming generation on how to use knowledge in the future - to meet the need of change to a green energy and economy. The "When good advice are young" campaign will be distributed on Facebook (iNord) and YouTube, amongst other channels, in addition to follow-up dialogue meetings together with Aftenposten in the five largest cities in Norway. Enlightening and meaningful films from TRY and The Film Agency, with director Tommy Normann.

Post-produced by Ole-Arild Svendsen and Hocus Focus: Edited by Ove Kenneth Nilsen and Henrik Berge, sound design by Preben Grieg Halvorsen, colour grading by Haavard Albertsen, online by Mathias Theissen and Haavard Albertsen.

IN THE LATEST CAMPAIGN FROM STOKKE, THE PRODUCTION COMPANY TANGRYSTAN AND DIRECTOR ANDREA ECKERBOM HAVE PRODUCED A VERY MOVING FILM ABOUT THE EARLY DAYS OF LIFE.

The commercial is saying it all about what kind of company Stokke aims to be and the products they are making – children’s quality necessities like the famous Tripp Trapp chair, the Xplory stroller and the sleepi bed. The slogan - Designed to be Close - makes a lot of sense together with images from ultrasounds and short home-video pieces of film of mothers and fathers with their much-loved babies. The newborn, the sleeping infant, the first laughter and the delight of new experiences – it is all there in less than 30 seconds. Time pass by so quickly…

Post-produced by Ole-Arild Svendsen and Hocus Focus: Edited by Ove Kenneth Nilsen, online and colour grading by Mathias Theissen. Sound design by Preben Grieg-Halvorsen.

HELT PERFEKT CONTINUES ITS HILARIOUS JOURNEY OF THOMAS GJERTSEN AND HIS UNUSUAL DAY TO DAY LIFE. IN THIS SIXTH SEASON HE IS ABOUT TO BE A FATHER, A SITUATION THAT FOR THOMAS CREATES MANY EMBARRASSING SITUATIONS!

Produced by Feelgood. Grading and online by Mathias Theissen.

NOT LONG AGO YOU COULD ONLY ENJOY FRESH BERRIES A FEW WEEKS OF THE YEAR, WHEN THEY WERE IN SEASON. NOW, HOWEVER, YOU CAN GET THEM ALL YEAR LONG IN YOUR LOCAL GROCERY STORE.

Cevita offers a wide range of berries and freshly pressed fruit juices. Their new campaign films are produced by Caroline Werring and The Film Agency Oslo, and directed by Michael Pfleghar.

Post produced by Ole-Arild Svendsen and the Hocus Focus team: Edited by Henrik Berge, graded and onlined by Mathias Theissen and Haavard Albertsen. Sound design by Preben Grieg-Halvorsen.