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KIWI, BANANA, ORANGE, APPLE AND GRAPES - FIVE FRUITS A DAY KEEP THE DOCTOR AWAY. WHO HAVE NOT HEARD ABOUT THE AMAZING EFFECTS THESE HEALTH PROVIDERS WILL HAVE ON OUR QUALITY OF LIFE.

The new commercial film from Small Film for Wilfa is giving some support to those of us who perhaps feel a little bit exhausted about the thought of making sure that each member of the family digest a mountain of fruit every day. First the film confirms that YES it is a whole lot of fruit and second, it shows us the solution - Jippi-Jay-Jey: The Wilfa JuiceMaster (= a sort of blender). The master of juice can make liquid out of everything from cucumber, avocado and frozen berries, to the more ordinary orange mix. In other words, both practical and efficient. Easy to use, even for a child, and with the sound of silence. That we do like. Directed by Birger Libell. Production by Small Film and produced by Elisabeth Enstad. Post produced by Jon Anders Klausen and Hocus Focus: Edited by Henrik Berge, online and colour grading by Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen. If you feel an urge to take a look at this fruit-wonder, you will find it at this page, of course, or at www.wilfa.no Enjoy!

DID YOU KNOW THAT WE NORWEGIANS EAT 10 MILLION CRACKERS EVERY YEAR? THAT MEANS MORE THAN 2 KILO CRACKERS ON EACH AND EVERY ONE OF US. ACCORDING TO SÆTRE, THE PRODUCER OF CAFé BAKERIET, THESE ARE THE FACTS.

Another fact is that Sætre and the familiar cock-in-the-sunrise logo, going strong from 1983, has a market share of more than 60 per cent. Hence big business and well done! Back to those amazing crackers and cookies: The commercial of the day might get us to eat even more crackers, because you can now get those splendid delights with both dark, not so dark and even white chocolate. If that is not tempting enough for you, it is also revealed that it is MORE chocolate as well. Yes, half the cookie is chocolate. Is it possible to ask for more? The commercial with lovely pieces of chocolate in free drift is shot on a Phantom high-speed camera, directed by Mikkel Ohrvik and produced by Rut Solli and Smallfilm. Post produced by Jon Anders Klausen and Hocus Focus: Bengt Ove Sannes (VFX supervisor on the set), Thomas Løvig (editing), Haavard Albertsen (colour grading and VFX) and Preben Grieg-Halvorsen (sound design). Enjoy!

FLT IS THE ABBREVIATION FOR FORBUNDET FOR LEDELSE OG TEKNIKK (= THE NORWEGIAN ENGINEERS AND MANAGERS ASSOCIATION). AND WHAT IS THAT? WELL, THAT IS A PART OF THE NORWEGIAN CONFEDERATION OF TRADE UNIONS (LO), GOING STRONG FOR MORE THAN A HUNDRED YEARS AND DECIDEDLY THE LARGEST AND MOST INFLUENTIAL WORKERS' ORGANIZATION IN THE COUNTRY.



FLT believes, according to their website, that “when many stand together, we can achieve results for the individual”. After this short introduction, back to the film: The one thing communicated in this short information / promotion film is that FLT can help you moving forward in your carrier and your working situation. It is really funny, the way they are playing with every prejudice against local government employees or other so-called office hackers. Depressing offices, all in grey and white and only coloured by a bunch of post-its. The fun fact of the day: The nervous guy in a yellow shirt expecting trouble is played by Mikkel from Small Film. We might have missed a great acting talent there. The production company is surprise, surprise Small Film with director Michael Pfleghar and producer Elisabeth Enstad. Post production by Jon Anders Klausen and Hocus Focus. The involved are Thomas Løvig (editor), Bengt Ove Sannes (online and colour grading) and Preben Grieg-Halvorsen (sound design).

MORE COSINESS ON A FRIDAY FROM KIMS POTATO CHIPS. NOBODY MASTERS THE ART OF BRINGING THE REALITY OF EVERYDAY PEOPLE IN NORWAY TO THE SCREEN LIKE DIRECTOR JENS LIEN. WITH THE NEW COMMERCIAL FROM KIMS, HE CONFIRMS EXACTLY THIS.

Young and old, unknown and known (?!) stars like Chand and the bundle of charm from Tangerudbakken are singing seemingly from the bottom of their heart: There will be no good times, joy or family happiness if the potato chips from Kims is forgotten... on a Friday. The selection of participants is impressive, representable (yes, I believe so) and of the highest quality. The grown-up boys in the sauna, the colourful girls in the kitchen, the kids in a day-care centre and the nuclear family – we are all included in this rather questionable tradition that takes place on an ordinary Norwegian Friday. Lien has even made room for posters from his latest feature film ”Sønner av Norge” (= Sons of Norway) behind the very happy immigrant family from Pakistan. This is good stuff from the production company Einar Film og Fortellinger and the producers Guri Neby and Therese Bøhn. Post production by Jon Anders Klausen and Hocus Focus: Edited by Ove Kenneth Nilsen, online and colour grading by Haavard Albertsen. Sound design by Johannes Ringen. Enjoy!

THE DETERGENT MILO HAS EXCHANGED THE MAN WHO GAVE WOOLLEN CLOTHING A FACE WITH A MORE COLOURFUL WOMAN. THE ONE AND ONLY VEGARD ULVANG WITH HIS BLUE, RED AND WHITE OUTFITS ARE REPLACED BY THE PURPLE, PINK AND MULTI-PATTERNED KARI TRAA.

With great inventiveness and charm, the product supplier Lilleborg manages yet again to firmly establish something as boring (we have to be honest here) as liquid washing powder in a pink plastic bottle as interesting, attractive and great fun. The always sparkling Kari Traa in self-designed woollen underwear is using purple coloured sheep to illustrate when to use Milo. It only includes some basic mathematics and percentage calculations. Then it is time to put the sheep in a nicely drawn washing machine, and pour some equally nice drawn Milo in the machine. Easy peasy, and personally, I must admit that I can smell the scent of Milo, which is bringing back a sense of nostalgia and early childhood. Excellent work by the production company Trøbbel Film with director Ubbe Haavind and producer Miriam Pedersen Eeg. Post produced by Hocus Focus and a rather new bloke in town; Jon Anders Klausen. Edited by Thomas Løvig, online and colour grading by Haavard Albertsen and sound design by Preben Grieg-Halvorsen. Don’t forget those sheep!