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THE DETERGENT MILO HAS EXCHANGED THE MAN WHO GAVE WOOLLEN CLOTHING A FACE WITH A MORE COLOURFUL WOMAN. THE ONE AND ONLY VEGARD ULVANG WITH HIS BLUE, RED AND WHITE OUTFITS ARE REPLACED BY THE PURPLE, PINK AND MULTI-PATTERNED KARI TRAA.

With great inventiveness and charm, the product supplier Lilleborg manages yet again to firmly establish something as boring (we have to be honest here) as liquid washing powder in a pink plastic bottle as interesting, attractive and great fun. The always sparkling Kari Traa in self-designed woollen underwear is using purple coloured sheep to illustrate when to use Milo. It only includes some basic mathematics and percentage calculations. Then it is time to put the sheep in a nicely drawn washing machine, and pour some equally nice drawn Milo in the machine. Easy peasy, and personally, I must admit that I can smell the scent of Milo, which is bringing back a sense of nostalgia and early childhood. Excellent work by the production company Trøbbel Film with director Ubbe Haavind and producer Miriam Pedersen Eeg. Post produced by Hocus Focus and a rather new bloke in town; Jon Anders Klausen. Edited by Thomas Løvig, online and colour grading by Haavard Albertsen and sound design by Preben Grieg-Halvorsen. Don’t forget those sheep!

THERE IS ONLY ONE ZOOLOGICAL PARK IN NORWAY, WHICH DO NOT NEED ANOTHER NAME THAN SIMPLY DYREPARKEN. WE ARE OF COURSE TALKING ABOUT THE ZOO IN KRISTIANDSAND.

Apart from having animals (thank heaven) and being the home of Julius the chimpanzee, it is the home of the cruel pirate Kaptein Sabeltann AND the people and robbers of Kardemomme by. See and listen to this tiny, tiny film from Dyreparken fronted by ring-tailed lemurs and the lovely employees of the zoo in turquoise, short-sleeved sweaters. Why? Well, just to be reminded by that great southern dialect about the equally great offer of getting three days in the park for the prize of two. The only thing needed to be done, is to book the tickets online at dyreparken.no. The production company is Small Film with director Birger Otto Libell and producer Elisabeth Enstad. Post produced by Jon Anders Klausen and Hocus Focus. A little editing by Thomas Løvig, a little online and colour grading by Bengt Ove Sannes. Add a little sound by Johannes Ringen, and there you have it. A new commercial to all of you from the great and huge Dyreparken-family. We hope you do like lemurs!

COMING UP: A NEW CAMPAIGN FROM JERNIA, SHOT IN THE LOVELY WINTER WONDERLAND OF HEMSEDAL. IT IS A FOLLOW-UP TO THE SO-CALLED “INNBYTTER” CAMPAIGN THAT SOME OF US KNOW FROM BEFORE.

We also recognize the nice, handsome but ordinary man from last autumn (or was it last spring?) who again can inform us in a straight and understandable way about the terms and conditions of this excellent deal. This is how it goes: Bring your old frying pan or kettle to the nearest Jernia store and get 500 hundred shiny Norwegian kroner in discount on a new pan and/or kettle worth more than a thousand kroner. OR three hundred kroner discount if you purchase for less than a thousand. It is a great deal and well worth campaigning for. We like that both our information guy and all the fresh-looking people in colourful outdoor outfits look like they are enjoying the winter indoors. And we like Jernia’s slogan, which encourage us to buy quality things: Proper Products - Fine People. The production company is Small Film with director Michael Pfleghar and producer Elisabeth Enstad. Post production by Hocus Focus: Thomas Løvig (editing), Bengt Ove Sannes (online and colour grading), Johannes Ringen (sound) and Jon Anders Klausen (producer).