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ON A SCALE FROM ONE TO TEN, MOST OF US WOULD PROBABLY RANK FOOD HIGH UP THERE AT CHRISTMAS TIME – PERHAPS ONLY BEATEN BY HUGE PRESENTS.

That means that the Christmas season is an excellent time for all of those shops and grocery stores that provide a hungry Norwegian population with eatable delicacies. SPAR has understood just that and taken on the national costume in the latest commercial film, created by director Mikkel Ohrvik and the production company Small Film. A sweet lady, who in real life is the Spar store manager in Koppang, serves us different Christmas food on a large tray. She is reminding us on a very important thing, namely the importance of potatoes. It is the potatoes that are the glue of Norwegian Christmas food. We are eating pork rib, lutefisk, cod, salted and dried rib of mutton and what have you. However, what have all of these courses in common? Potatoes – and you can get everything at your local Spar shop of course, even though this film was shot in Heggedal. Jingle all the way from producer Elisabeth Enstad. Post produced by Jon Anders Klausen and the following team from Hocus Focus: Henrik Berge (editing), Bengt Ove Sannes (colour grading and online) and Preben Grieg-Halvorsen (sound design). Thank you for the food!

IS THIS THE SLOGAN OF THE YEAR? BASICALLY IT GOES LIKE THIS: DO NOT BARBECUE RUBBISH, WHEN YOU CAN BARBECUE GOLD. THE VISUAL KICK-OFF TO THESE WISE WORDS IS VARIOUS IDYLLIC IMAGES OF TWO FRIENDS IN DIFFERENT OUTDOORS SETTINGS. FROM A LEDGE NEARBY THE SEA IN SUMMERTIME, TO CAMPING IN THE DEEPEST OF WOODS.


The procedure is the same. One asks the other what to put on the grill and what follows are rather bizarre situations. The fine not so young man gets one time hold of his ridiculous (because most of them are just that) confirmation picture, and another time an old book from school with grades. Yet another time is a beautiful marzipan cake the centre of the barbecue attention. Then the slogan cracks in, with the support of a voice-over telling us that a range of Coop products are the national champions of great products to put on the grill. A very fascinating way to communicate a point and promote a product from director Steinar Borge and the production company Trøbbel Film. Produced by Mariam Pedersen Eeg and post produced by Jon Anders Klausen. The team from Hocus Focus includes Henrik Berge (editing), Haavard Albertsen (online and colour grading) and Johannes Ringen (sound design). And remember: Don't eat your hat, or anything else made of fabric or paper.

THIS IS THE PERFECT TIMING FOR A RESTPLASS COMMERCIAL. IT IS STILL RATHER COLD, IT IS STILL RAINING AND IT IS ALREADY JUNE.

The man in green called Jason, who is telling us about Restplass, the most well-known travel agency in Norway on The Internet, might be our saviour. When the craving for a hot summer is getting irresistible, he can offer us cheap, remaining plane tickets, trips to the big cities and adventures to the Mediterranean countries. And it does not stop here, because you can also book hotels, cars and the more exclusive cruises, that can make your imagination run wild. Lucky for us, there is also a competition going on, where we can win free plane tickets. Restplass.no is by now the largest provider and mediator of trips on the Net in our home country. The company is owned by Reisegiganten (=The giant of travelling). The production company is Small Film and the director is Mikkel Ohrvik. Produced by Rut Solli and post produced by Jon Anders Klausen and the following team from Hocus Focus: Henrik Berge (editing), Bengt Ove Sannes (colour grading and online) and Preben Grieg-Halvorsen (sound design). It is still time to book your fantasy holiday at www.restplass.no hurry, hurry!

KIWI, BANANA, ORANGE, APPLE AND GRAPES - FIVE FRUITS A DAY KEEP THE DOCTOR AWAY. WHO HAVE NOT HEARD ABOUT THE AMAZING EFFECTS THESE HEALTH PROVIDERS WILL HAVE ON OUR QUALITY OF LIFE.

The new commercial film from Small Film for Wilfa is giving some support to those of us who perhaps feel a little bit exhausted about the thought of making sure that each member of the family digest a mountain of fruit every day. First the film confirms that YES it is a whole lot of fruit and second, it shows us the solution - Jippi-Jay-Jey: The Wilfa JuiceMaster (= a sort of blender). The master of juice can make liquid out of everything from cucumber, avocado and frozen berries, to the more ordinary orange mix. In other words, both practical and efficient. Easy to use, even for a child, and with the sound of silence. That we do like. Directed by Birger Libell. Production by Small Film and produced by Elisabeth Enstad. Post produced by Jon Anders Klausen and Hocus Focus: Edited by Henrik Berge, online and colour grading by Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen. If you feel an urge to take a look at this fruit-wonder, you will find it at this page, of course, or at www.wilfa.no Enjoy!

DID YOU KNOW THAT WE NORWEGIANS EAT 10 MILLION CRACKERS EVERY YEAR? THAT MEANS MORE THAN 2 KILO CRACKERS ON EACH AND EVERY ONE OF US. ACCORDING TO SÆTRE, THE PRODUCER OF CAFé BAKERIET, THESE ARE THE FACTS.

Another fact is that Sætre and the familiar cock-in-the-sunrise logo, going strong from 1983, has a market share of more than 60 per cent. Hence big business and well done! Back to those amazing crackers and cookies: The commercial of the day might get us to eat even more crackers, because you can now get those splendid delights with both dark, not so dark and even white chocolate. If that is not tempting enough for you, it is also revealed that it is MORE chocolate as well. Yes, half the cookie is chocolate. Is it possible to ask for more? The commercial with lovely pieces of chocolate in free drift is shot on a Phantom high-speed camera, directed by Mikkel Ohrvik and produced by Rut Solli and Smallfilm. Post produced by Jon Anders Klausen and Hocus Focus: Bengt Ove Sannes (VFX supervisor on the set), Thomas Løvig (editing), Haavard Albertsen (colour grading and VFX) and Preben Grieg-Halvorsen (sound design). Enjoy!