WE HAVE TO TALK A LITTLE BIT ABOUT A SAVIOUR IN MANY NORWEGIANS EVERYDAY LIFE, NAMELY KIWI. THE FOOD SUPPLIER WITH A GROCERY STORE ON EVERY CORNER. KIWI IS A FIGHTER.
Always coming up with new areas of commitment and important ways to get us - the consumer - to buy the right kind of products. These areas of commitments lead to a whole lot of commercial films and marketing. In many years Kiwi has for instance focused on fruit and vegetables, and told us through our television screens how it materialises in good deals in their grocery stores. Now is a new film out there, informing us about "nøkkelhullsproduktene". Just as in real life, it had to be a very young man serving the cash register, who has been giving the task of telling us about the food products with a keyhole. It is all very recognisable - the youthness, the greeness in colour and the greeness of foods. What does the keyhole means, exactly? Well, the food- and health authorities in the Nordic countries of Norway, Sweden and Denmark have established the keyhole as a common symbol to make it easier for the consumer to choose healthier alternatives in particular groups of foods. So there you have it - from the production company One Big Happy Family. Directed by Sebastian Torngren Wartin, produced by Helene Hovda Lunde, post produced by Jon Anders Klausen and Hocus Focus. Thomas Løvig (editor), Haavard Albertsen (colour grading), Mathias Theissen and Zoltan Farkas (online). Last but not least, Johannes Ringen (sound design). Be inspired to a healthier (and cheaper?) life.
COMING UP: WE ARE TALKING TELECOM, MOBILES, COVERAGE AREAS AND LOCK-IN PERIODS. THESE ARE EVER SO IMPORTANT ISSUES OF OUR DAY-TO-DAY LIFE.
In a new campaign from the production company Small Film, Spaceworld tries to help us out with our struggles of communication (with a little help from the giant Telenor). Help with what? Well, to get the best out of our cell phones - which one to buy, where it works and why it is not scary with lock-in agreements. A sympathetic and charming young man walks and talks a great deal about his sister, who we actually also do meet. The locations sweep recognisable places such as Oslo’s Blå and Solli Plass, and the wild mountains of Norefjell. However, the most fascinating part of the films is the use of a film title as slogan: Tie Me Up! Tie Me Down! (=Bind meg! Elsk meg!). To use Pedro Almadóvar's movie classic from the year of 1990, really spices up the whole concept of telecom vocabulary - if you ask me. Really refreshing from director Michael Pfleghar and producer Elisabeth Enstad, who managed to complete the Spaceworld films faster than lightning. Post produced by Jon Anders Klausen and Hocus Focus. With Henrik Berge (editor), Mathias Theissen (online and colour grading) and Preben Grieg-Halvorsen (sound design). The conclusion must be, no matter where you are, and whom you need to get in touch with - don't be afraid to be tied down.
IT IS THAT SPARKLING TIME OF THE YEAR. THE TIME WHEN POSTEN IS ONE OF THE MOST IMPORTANT SERVICES IN OUR LONG STRETCHED AND COLD COUNTRY. WE ALL WANT TO MAKE SURE THAT OUR LOVED ONES GET THEIR CHRISTMAS PRESENTS IN TIME.
The stars of the fabulous Norwegian Handball team are showing us just how much fun sending a gift can be. We know Christmas is here when the girls are playing European Championship or some other great event. Posten has been a loyal sponsor of the women handball in many, many years. Therefore, the production company with the descriptive name of ONE BIG HAPPY FAMILY has made an impressing and motivating team building-like commercial film with the most profiled players of the team. Yes, we love Linn Jørum Sulland and Heidi Løke. Not because they’re blonde, but because they can throw a ball like no one else, as well as take a beating. The postal service make sure that the girls’ glass bowl of a present reach their beloved coach Thorir in time for Christmas eve. In a very limited time, of course. Oh, what a Christmas spirit from director Mathis Fürst and producer Helene Hovda Lunde to all of us Handball fans. Post produced by Jon Anders Klausen and Hocus Focus: Edited by Thomas Løvig, colour grading by Haavard Albertsen, online by Mathias Theissen and sound design by Preben Grieg-Halvorsen.
ON A SCALE FROM ONE TO TEN, MOST OF US WOULD PROBABLY RANK FOOD HIGH UP THERE AT CHRISTMAS TIME – PERHAPS ONLY BEATEN BY HUGE PRESENTS.
That means that the Christmas season is an excellent time for all of those shops and grocery stores that provide a hungry Norwegian population with eatable delicacies. SPAR has understood just that and taken on the national costume in the latest commercial film, created by director Mikkel Ohrvik and the production company Small Film. A sweet lady, who in real life is the Spar store manager in Koppang, serves us different Christmas food on a large tray. She is reminding us on a very important thing, namely the importance of potatoes. It is the potatoes that are the glue of Norwegian Christmas food. We are eating pork rib, lutefisk, cod, salted and dried rib of mutton and what have you. However, what have all of these courses in common? Potatoes – and you can get everything at your local Spar shop of course, even though this film was shot in Heggedal. Jingle all the way from producer Elisabeth Enstad. Post produced by Jon Anders Klausen and the following team from Hocus Focus: Henrik Berge (editing), Bengt Ove Sannes (colour grading and online) and Preben Grieg-Halvorsen (sound design). Thank you for the food!
IS THIS THE SLOGAN OF THE YEAR? BASICALLY IT GOES LIKE THIS: DO NOT BARBECUE RUBBISH, WHEN YOU CAN BARBECUE GOLD. THE VISUAL KICK-OFF TO THESE WISE WORDS IS VARIOUS IDYLLIC IMAGES OF TWO FRIENDS IN DIFFERENT OUTDOORS SETTINGS. FROM A LEDGE NEARBY THE SEA IN SUMMERTIME, TO CAMPING IN THE DEEPEST OF WOODS.
The procedure is the same. One asks the other what to put on the grill and what follows are rather bizarre situations. The fine not so young man gets one time hold of his ridiculous (because most of them are just that) confirmation picture, and another time an old book from school with grades. Yet another time is a beautiful marzipan cake the centre of the barbecue attention. Then the slogan cracks in, with the support of a voice-over telling us that a range of Coop products are the national champions of great products to put on the grill. A very fascinating way to communicate a point and promote a product from director Steinar Borge and the production company Trøbbel Film. Produced by Mariam Pedersen Eeg and post produced by Jon Anders Klausen. The team from Hocus Focus includes Henrik Berge (editing), Haavard Albertsen (online and colour grading) and Johannes Ringen (sound design). And remember: Don't eat your hat, or anything else made of fabric or paper.