Follow us on facebook / Follow us on facebook /

THE NORWEGIAN IKEA CAMPAIGN CREATED BY SMFB HAS MANAGED TO ATTAIN INTERNATIONAL ATTENTION IN CREATIVITY-ONLINE AND ADAGE.

The Autumn launch of the IKEA catalog was accompanied by an unusual advertising campaign which helped customers to sell the old furniture they wanted to replace. The TV commercials were produced by Animasjonsdepartementet with director Marc Reisbig and producer Jakob Thomessen. Edited by Thomas Løvig, grading by Mathias Theissen, online and vfx by Mathias Theissen and Bengt Ove Sannes. Post producer Pia Nyhus and Jon Anders Klausen.

Creativity-online: creativity-online.com/work/ikea-the-secondhand-campaign

THE WELL-KNOWN TV-CHEF LISE FINCKENHAGEN HAS SPENT THE SUMMER VISITING FARMERS ALL OVER NORWAY, TO TASTE AND TALK ABOUT THE SEASONAL TEMPTATIONS.

These glimpses of colourful vegetables, fruits and berries create the latest commercial campaign from Bama and the Norwegian/Los Angeles based production company The King of Popcorn. Director Sten Hellevig takes us to the most beautiful places in Norway and provides us with plenty of knowledge and arguments for choosing Norwegian products. Roy Hasle’s carrots in Østfold, Thorleif Muller’s strawberries from Nøtterøy and Jan Ove Nes in Hardanger, where you can find the best plums, of course: All the products reeks of quality. And the series of films look as crispy and fresh as the fruits and vegetables they represents. Norwegian nature and health at its best. Produced by Terez Hollo Klausen and Håvard Hana, post produced by Jon Anders Klausen and Hocus Focus. A lot of films demand a lot of people: Edited by Ove Kenneth Nilsen, Henrik Berge and freelancer Vesa Happonen. Excellent colour grading that set you in a summer mood, by Haavard Albertsen. Online by Bengt Ove Sannes and sound design by Christian Schaaning, with contributions from Preben Grieg-Halvorsen. Enjoy and stay green and healthy.

THE TIME HAS COME TO SHARE THE NEW CHEESE JARLSBERG EDEL. YES, INDEED. YOU MIGHT ALREADY HAVE TASTED IT. THE ORDINARY JARLSBERG HAS A WORLDWIDE SUCCESS STORY AND HAS ONLY GROWN IN POPULARITY SINCE ITS INTERNATIONAL LAUNCH IN THE 1960S.

The secret of success is the Norwegian recipe or so the story goes. However, perhaps even more unforgettable than the bit softer and more tasteful Jarlsberg Edel cheese is the commercial from the production company Animasjonsdepartementet. There is a pretty awesome use of slow-motion going on, as a tablecloth is drawn off a set table. Cucumbers, cups and dishes, cheese, glasses, olives and twisted facial expressions can be identified as the strangest thing happen. As flowers and monkeys are going down for landing, the olives, toothpicks and nicely rolled slices of cheese have found each other in the air and are ready to be served on a plate. So are the salad with cheese and the bread with cheese. Nice, delicate and well done by director Marc Reisbig and producer Jakob Thomessen. The post production team from Hocus Focus: Jon Anders Klausen (producer), Henrik Berge (editor) and Preben Grieg-Halvorsen (sound design). The sense of lust is sneaking in - I want that cheese!

COMING UP: A BRAND NEW AND SHINY OFFER FROM THE CHAIN STORE OPTICIAN BRILLELAND. IN COOPERATION WITH THE ADVERTISING AGENCY KITCHEN, HOCUS FOCUS HAS CREATED A FILM BASED ON STILL IMAGES.

This is yet another challenging and diverting part of Hocus Focus' portfolio, namely to bring graphic elements to life. The message from Brilleland is loud and clear: If you are in need of glasses of any kind, you can simply not afford to let this deal pass you by. And the deal is easy peasy, because you get three pairs of glasses to the cost of one. To rephrase: Buy one pair of glasses and you will also get one pair of sunglasses and a gift voucher you might give to a friend or as a present to your aunt, your cousin or a great grandmother. It sounds great and it is spelled out in graphics of the colours pink, green and blue. In addition you can save until 800 Norwegian kroner on progressive glasses (perhaps most interesting for that great grandmother...). From the producer Caroline Werring Otnes and the post production team from Hocus Focus with post producer Jon Anders Klausen, online by Mathias Theissen and sound design by Preben Grieg-Halvorsen. Remember that here comes the sun, so run for your money. Or take a closer look at www.brilleland.no

THE ONE AND ONLY ANNE-KAT HÆRLAND IS BACK WITH A NEW TELEVISION TALKSHOW. A NEW SHOW MEANS A NEW VIGNETTE.

Director Are Kleivan and producer and photographer Thomas Løkkeberg have made a visually sparkling and sprinkling vignette with a dash of glamour. The image of Anne-Kat as the femme fatal with the sharpest tongue in Norway is well taken care of. She appears in soft focus and seductive colours, as she takes a bite of a shining star. She is blond, she is pretty and she is dangerous. A continuous threat to a whole nation. The first program was aired at TVNorge in February with surprisingly few viewers. No more than 193 000 saw the premiere (is that really so bad and compare to what?). The hope and intention was to establish the Anne-Kat program as the new humour flagship of the channel. But come one, give the grand lady a break and some time to find the shape and form and viewers. To conclude, we cannot be bothered with what was called the opening crisis for Anne-Kat. She is still the bravest and meanest of us all, slagging off everyone from Erna Solberg to Tone Damli. Take a look for yourself, and tune in Anne-Kat. Post produced by Hocus Focus and Jon Anders Klausen. Online and colour grading by Mathias Theissen.