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IDUN HAS BEEN IN THE YEAST INDUSTRY A LONG TIME, WITH HISTORY THAT CAN BE TRACED ALL THE WAY BACK TO 1883. TODAY THEY ARE THE LEADING PROVIDER OF YEAST TO THE NORWEGIAN PEOPLE.

One of their latest products is pre-made sourdough yeast, making it easy for all the baking enthusiasts to easily make their own sourdough breads at home. Henrik Henriksen directs this commercial, full of slow motions and time lapses. It’s basically bakingporn! Produced by Gry Sætre from Tangrystan, agency is POL.

Post-produced by Jon Anders Klausen and Hocus Focus: edited by Ove Kenneth Nilsen, colourgrading and online by Mathias Theissen, and sound design by Erik Ljunggren.

THE LATEST CAMPAIGN FROM BAMA IS INVITING US TO THE SUMMER GARDEN OF TV CHEF LISE FINCKENHAGEN.

In idyllic settings, she is informing us about potatoes and tomatoes, strawberries, raspberries, carrots and what have you. With great enthusiasm, new outfits and simple recipes, she tells us in 7 short films all we need to know about how to prepare those vegetables and berries. The slogan is - now we know, and what we know is good for us. We think Lise is right, and it looks very good, indeed. Directed by Sten Hellevig and produced by King of Popcorn.

Post-produced by Jon Anders Klausen and Hocus Focus: Edited by Ove Kenneth Nilsen and Henrik Berge, colour grade and online by Haavard Albertsen.

A GREAT AND GRAND SUMMER CAMPAIGN IS COMING UP FROM CHESS. WITH NO LESS THAN 16 FILMS AND VERSIONS, FANTEFILM WITH PRODUCER HALVOR LID AND DIRECTOR ANDREAS KLEIBERG ARE SETTING THE MOOD WITH RELAXED FUN AND EASY CONVERSATION.

The message is clear – what you need is the Chess combo. That is a double amount of data for free to the end of August. On top of the ordinary Chess criteras of course, which for instance means that you reach the people you want to get hold of, wherever they are. And cheap use of your mobile. And excellent client service. And much more. The combo of image, colour and sound at the screen are great as well – with all you could ever dream of for the summer. For instance dancing on rooftops with light bulbs, pretty people and loud music. If you’re not more of a head-spinning in the paint kind of a guy – you get that too.

Post-produced by Jon Anders Klausen, Lene Cathrine Albertsen and Hocus Focus: Edited by Henrik Berge, colour grading and online by Haavard Albertsen. Sound design by Preben Grieg-Halvorsen.

FROM APRIL 1ST CIRCLE K ACQUIRED ALL OF STATOILS FUEL STATIONS IN THE SCANDINAVIAN COUNTRIES. EXCEPT THE OBVIOUS CHANGE OF LOGO, EVERYTHING WILL PRETTY MUCH STAY THE SAME, IF NOT BECOME EVEN BETTER.

They’ll even keep their Real Hot Dogs, and the classic «Wiener for en 10er» offer! More than 60 films for for TV and web has been made to help inform customers about the transition. Directed by directing duo Lars & Christoffer. Produced by Linn Engen and Standart.

Post produced by Jon Anders Klausen and Hocus Focus: Edited by Henrik Berge and Ove Kenneth Nilsen. Colorgrading and online by Haavard Albertsen. Online by Mathias Theissen. Sound design by Preben Grieg-Halvorsen

THE WELL-KNOWN NORWEGIAN TELEVISION COOK LISE FINCKENHAGEN IS WORKING WITH BAMA ON A NEW INFORMATION CAMPAIGN. THE PROJECT IS TO MAKE US FRESHER AND HEALTHIER.

The way to go about it is by creating four films, showing us the fast-track knowledge of how to use herbs and vegetables on a daily basis – the slogan being: What you know will do you good! With a lot of help from director Sten Hellevig and the production company The King of Popcorn, everything from fennel and basil to tomato, onion and carrot looks delicious.

Post- produced by Jon Anders Klausen and Hocus Focus. Edited by Ove Kenneth Nilsen and Henrik Berge, online and colour grading by Haavard Albertsen. Sound design by Christian Schaaning.