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LET’S BE HONEST; IF YOU PUT AN AUTOMATIC ANTI COLLISION SYSTEM ON A BUMPER CAR, IT TAKES AWAY ALL OF THE FUN. BUT IF YOU PUT THE SAME SYSTEM INTO A REAL CAR, IT WILL SAVE YOUR LIFE ONE DAY.

Volkswagens new innovation is an emergency brake system that will automatically hit the brakes if you don’t!
From the creative minds of Try Reklamebyrå and production company Go Happy! Produced by Miriam Pedersen Eeg, directed by Lars & Christoffer. Post produced by Lene Albertsen and Hocus Focus: Edited by Henrik Berge, colour grading and online by Haavard Albertsen. Sound design by Preben Grieg-Halvorsen. Casefilm by Hocus Focus.

IT’S A SMALL STEP FOR MENY, BUT A GIANT LEAP FOR MANKIND WHEN ALL SALT IS REMOVED FROM THEIR LINE OF GROUND MEAT.

Utilizing old footage from the Apollo moon landings, the creative team from Kitchen and producer Caroline Werring from The Film Agency give life to Neil Armstrong in the new spot for Meny.

Post produced by Jon Anders Klausen and Hocus Focus: Editor Henrik Berge, online/VFX and grade by Haavard Albertsen. Sound design by Adrian Strumse, and music by Indianarane.

THE 23TH AND 24TH OF MAY WAS PERFECT DAYS TO BE IN HORTEN FOR A VERT SKATER.

That’s right, vert (as in vertical) skateboarding is here to stay and for some early summer days, national as well as international performers and fans gathered for ramp skating at the Hang-Up vert contest in Horten Skate Park. With high-flying jumps and jams, the skaters excelled with incredible achievements in the more than 13-meter wide ramp.
The driving forces behind the arrangement are enthusiasts Martin Haavde and Gunnar Løge. Løge has built ramps for skaters in Norway for many, many years. He has put down endless hours to help skaters and the excistens of a skater environment. Haavde is a vert skater with many years of experience, and impressively enough he is still going strong with high class and great style after the age of 40. He will continue to create a vert happening that encourages vert skating and helps recruiting new skaters, as well as giving the more experienced riders a goal to push for.
Hocus Focus saw this arrangement as a great event and took the opportunity to make a contribution - with pleasure. There was no official prizemoney included in the contest, so part of the first prize was a top quality promotional film from us. Mats Hatlem - Norway's greatest skating talent at the age of 14 - won the whole competition. Together with his father Petter Hatlem, Hocus Focus put together Mats’ film worthy a champion, edited by Thomas Løvig and colour graded by Mathias Theissen.
Mats Film

With the joint efforts of every guy and doll in Hocus Focus, two additional films were also made for various purposes.
One main film “HANG UP”, directed by Kristoffer Klunk, shot by Martin J. Edelsten and Magnus Flåto, with additional photo by Ole-Arild Svendsen and Henrik Berge. Editing by Henrik Berge and colour grading by Haavard Albertsen. Much thanks to Lemaitre for great music and free use of the excellent “The friendly sound”.
Hang-Up Main Film

Ove Kenneth Nilsen has edited a short promotional film for the arrangement, and again, much thanks to Torgny Amdam who has given us free use of his music from his new album “Oil panic” – mixed by our own Preben Grieg-Halvorsen. Colour grading by Haavard Albertsen.
Promo Film

Conclusion: A great experience with an equally great result. We at Hocus Focus are thankful and inspired by all the energy from the crew and contestants of the event and by taking part in the production from A to Å.

FAIRTRADE PRESENTS AND REPRESENTS PRODUCTS AND VALUES THAT DESERVE A PARTY. THE UNDISPUTABLE PARTY QUEEN IN THE LATEST FILM FROM GO HAPPY IS A HEALTH PROMOTOR / AEROBIC INSTRUCTOR / TV-PERSONALITY – THE ONE AND ONLY KARI JAQUESSON.

With fireworks, candles, cakes, yellow roses and glittering disco balls, main products like coffee, chocolate, tea, fruit and flowers are celebrated. The party mood is high up there with this energy bomb of a promotional film for an important and good cause. Fairtrade means better conditions for farmers and workers all over the world. It aims to help producers in developing countries to make better trading conditions and promote sustainability. We are all for the encouragement of choosing products that makes a difference, by looking for the Fairtrade brand the next time we buy our tea or coffee. The slogan is also great: It is easy to care. Directed by Kristoffer Klunk, produced by Miriam Pedersen Eeg and the production company Go Happy. Post-produced by Pia Nyhus and Hocus Focus: Edited by Henrik Berge, online and colour grading by Haavard Albertsen. Sound design by Erik Ljunggren.

YES, THE TIMES ARE BRIGHTER AND THE SPRING IS HERE – VERY, VERY SOON. AS A CONSEQUENCE, THE NEW SPRING COLLECTION FROM JEAN PAUL CLOTHES IS STACKED IN STORES ALL OVER OUR STILL WINTERY COUNTRY.

The film directed and produced by the Norwegian fashion photographer Jørgen Gomnæs certainly brings with it a touch of warmer (read better) times. It is green, it is flowery and not to forget, it is dry, even with the water fountain in the background. Energetic and cool music created by Mustang set the tone of a commercial filled with happiness and fun, activities and cabriolets. The title En Arriere en Avant”, says it all – even for those of us who don’t understand French. The boys are smiling with bright teeth and the girls have their hair in ponytails as they are making smart jokes – or so it seems. Dogs are running, Frisbees are thrown and the dress code is blue. All this together mean that you will perhaps get the urge to get hold of some lighter clothing. Tempted by JPC? The new collection can be found in the stores of VIC, Match and Boys of Europe. Post produced by Pia Nyhus and Hocus Focus with Henrik Berge (offline) and Haavard Albertsen (online and colour grading).