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EVERY WEEK, WE AT HOCUS FOCUS ORDER PIZZA ORIGINALE. WHEN DAY TURNS TO NIGHT AND THERE IS STILL A LOT OF WORK TO BE DONE, THE ORIGINALE IS THE BOYS’ ALL TIME FAVOURITE.

Therefore, we always have a stuffed freezer. So now we thought it was about time to have some influence on the creation of the image and the look of the pizza. Strongly influenced by our own associations to the product, of course. Coming up is also the film of new Originale Pasta products. Both films are shot on the very popular Alexa by Nico Poulsson, under the direction of Steinar Borge. In an all-Italian setting, with bright coloured red tomatoes and green basil, you can almost smell and taste our beloved Italian food. The hunger gets us, that’s for sure and that must be the primary goal for food commercials. The production company is Trøbbel and the producer is Miriam Pedersen. Post-production by producer Henriette Carlsen and Hocus Focus: Ove Kenneth Nilsen (editor), Haavard Albertsen (colour grading), Bengt Ove Sannes (vfx and online), Johannes Ringen and Preben Grieg-Halvorsen (sound mix). Enjoy and Viva Italia!

COMING UP: NEW FILMS IN AN ALREADY ESTABLISHED AND SUCCESSFUL ADVERTISING CAMPAIGN. THE FOOD CHAIN STORE OF COOP PRIX BRING ALONG CELEBRITIES, AS WELL AS MORE EVERYDAY PEOPLE, TO ILLUSTRATE THEIR EXCELLENT OFFER: BUY PARTICULAR PRODUCTS AND GET OTHERS FOR FREE. A VERY GOOD DEAL.


So good in fact, that the retired Norwegian boxer Ole Klemetsen (who we love to hate) and the highly quoted Anna Anka are convinced that they get a special treatment. Ole asks if the cashier is afraid of him, playing out the unstable, impertinent and hard-hitting stereotype of himself. Mrs. Anka thinks she gets reduced prices out of - a: pity (can’t afford anything after the break-up with Mr. Anka) or - b: The Hollywood-treatment. Our favourite line is still the one when she understand that every customer get the same deal: “Åhh, hva trøtt jag blev”. A really clever and funny campaign from the advertising agency TRY and the production company Trøbbel with director Steinar Borge and producer Miriam Pedersen. Post-production by Hocus Focus and hip hurrah for Henrik Berge’s debut as editor on a major advertising campaign – well done! Online and colour grading by Haavard Albertsen, sound mix by Preben Grieg-Halvorsen and post-produced by Henriette Carlsen.

NEW MUSIC VIDEO FROM THE BAND DESERT SOUL. THE SWEDISH DIRECTOR AND PHOTOGRAPHER IS THE BY NOW HOCUS FOCUS FRIENDLY AXEL LINDAHL. WE HAVE WORKED WITH AXEL AT PREVIOUS PRODUCTIONS LIKE “DU PAQUE” AND “LA GRANDE BOUFFE”, AND HE IS A PARTICULARLY INSPIRING AND SYMPATHETIC PERSON TO WORK WITH.


We appreciate that such a substantial and acclaimed photographer prefer to do the post-production on his work in Norway. As in previous work, there is no easy access to meaning or narrative. It is more an immediacy, an impact of the senses caused by contrasts and ambiguities. The images are challenging and vary between clean and dirty, chaos and order, both aesthetically and filmatically. The film is shot on 35 mm, in addition to various other digital formats, to be able to create the visual particularities. A line from the lyrics emphasise the effect: “You love the way it hits you in the face”. Gender-bending and cross-dressing have still got it – the gift to shock. Post-produced by Hocus Focus and Lene Cathrine Albertsen, edited by Martin Stoltz Olsen and colour grading by Haavard Albertsen.

HOCUS FOCUS CONTINUES THE COOPERATION WITH THE SWEDISH DIRECTOR ERIK LISS. MOVING FROM WHISKEY COMMERCIALS AND CONTROVERSIAL FASHION PROMOTIONS, HIS LATEST WORK IS A MUSIC VIDEO.

The single WHEN THEY COME is from the Swedish band The Deportees´ latest album “Under The Pavement – The Beach”. The musical worlds of pop and soul are mixed together with a warmth that brings forward associations to other Swedish bands like Bo Kaspers Orkester. Words that spring to mind is calm, relaxed, reflected, drawn, and rebellious down to earth. However with an atmospheric sensitivity that Liss has managed to capture with great help from photographer Axel Lindahl and the extensive use of slow motion. Half dream and half documentary, raw and ugly, beautiful and poetic at the same time. The big question is; what are the roles of the half naked old guys in the story? A question Hocus Focus editor Martin Stoltz and grader Haavard Albertsen surely can answer.

COMING UP: IS IT POSSIBLE TO GET HIGHER? HIGHER IS THE NEW SINGLE FROM THE HOT, HOT, HOT TAIO CRUZ FEATURING THE MUSICAL PHENOMENON, ICON, ETERNALLY YOUNG AND FABULOUS KYLIE MINOGUE. TO DIRECT THIS DUO MADE IN HEAVEN IN AN EVEN HOTTER MUSIC VIDEO, WE HAVE NO OTHER THAN MR. ALEX HERRON.


Hocus Focus is very proud and fortunate to be involved in a production of such a scale with an amazingly skilled director and his stars. The shooting of the video took place in London and our own Ove Kenneth Nilsen is responsible for the editing. Not by far his coolest editing job ever. It is certainly not everyday business-as-usual for the by now blazed Haavard Albertsen either, to get the change of doing beauty work, VFX and finishing on Kylie Minogue. Herron has previously worked together with Hocus Focus on several music videos from Taio Cruz and hopefully there are more to come. We love every minute of it. Have a look, be impressed and watch this space! Production by Pulse Films.