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NO, WE HAVE TO ADMIT, WE ARE NOT QUITE THERE YET – 2011: A SPACE ODYSSEY. HOWEVER, WE ARE IN SPACEWORLD AND THE PRODUCTION COMPANY SMALLFILM HAS MADE AN AMUSING CAMPAIGN OF NEW COMMERCIAL FILMS.

We meet a rather geeky guy with curls and glasses in this Avatar meets Star Trek meets Space Rap production. The voice-over simply screams “I am a Spaceman” and together with curly, they are informing and showing off some of the new products like Canon Ixus 105 and our by now beloved iPod Touch with games, apps and what have you. It all happens in a very high-tech sort of way, directed by Michael Pfleghar and produced by Elisabeth Enstad. A further download includes a Sony Ericsson Xperia X8 and the upgraded bestseller Nintendo DSi, who everybody with kids are eternally grateful for. Super Mario seems a lot more friendly than those blue people with dangling jewellery rapping around with the geek in a space dress (or is it a too large athletic jump suit?). Post-production by Hocus Focus with editor Thomas Løvig. Haavard Albertsen is responsible for online and colour grading. Sound by Krypton Sound.

EVERY WEEK, WE AT HOCUS FOCUS ORDER PIZZA ORIGINALE. WHEN DAY TURNS TO NIGHT AND THERE IS STILL A LOT OF WORK TO BE DONE, THE ORIGINALE IS THE BOYS’ ALL TIME FAVOURITE.

Therefore, we always have a stuffed freezer. So now we thought it was about time to have some influence on the creation of the image and the look of the pizza. Strongly influenced by our own associations to the product, of course. Coming up is also the film of new Originale Pasta products. Both films are shot on the very popular Alexa by Nico Poulsson, under the direction of Steinar Borge. In an all-Italian setting, with bright coloured red tomatoes and green basil, you can almost smell and taste our beloved Italian food. The hunger gets us, that’s for sure and that must be the primary goal for food commercials. The production company is Trøbbel and the producer is Miriam Pedersen. Post-production by producer Henriette Carlsen and Hocus Focus: Ove Kenneth Nilsen (editor), Haavard Albertsen (colour grading), Bengt Ove Sannes (vfx and online), Johannes Ringen and Preben Grieg-Halvorsen (sound mix). Enjoy and Viva Italia!

COMING UP: NEW FILMS IN AN ALREADY ESTABLISHED AND SUCCESSFUL ADVERTISING CAMPAIGN. THE FOOD CHAIN STORE OF COOP PRIX BRING ALONG CELEBRITIES, AS WELL AS MORE EVERYDAY PEOPLE, TO ILLUSTRATE THEIR EXCELLENT OFFER: BUY PARTICULAR PRODUCTS AND GET OTHERS FOR FREE. A VERY GOOD DEAL.


So good in fact, that the retired Norwegian boxer Ole Klemetsen (who we love to hate) and the highly quoted Anna Anka are convinced that they get a special treatment. Ole asks if the cashier is afraid of him, playing out the unstable, impertinent and hard-hitting stereotype of himself. Mrs. Anka thinks she gets reduced prices out of - a: pity (can’t afford anything after the break-up with Mr. Anka) or - b: The Hollywood-treatment. Our favourite line is still the one when she understand that every customer get the same deal: “Åhh, hva trøtt jag blev”. A really clever and funny campaign from the advertising agency TRY and the production company Trøbbel with director Steinar Borge and producer Miriam Pedersen. Post-production by Hocus Focus and hip hurrah for Henrik Berge’s debut as editor on a major advertising campaign – well done! Online and colour grading by Haavard Albertsen, sound mix by Preben Grieg-Halvorsen and post-produced by Henriette Carlsen.

NEW MUSIC VIDEO FROM THE BAND DESERT SOUL. THE SWEDISH DIRECTOR AND PHOTOGRAPHER IS THE BY NOW HOCUS FOCUS FRIENDLY AXEL LINDAHL. WE HAVE WORKED WITH AXEL AT PREVIOUS PRODUCTIONS LIKE “DU PAQUE” AND “LA GRANDE BOUFFE”, AND HE IS A PARTICULARLY INSPIRING AND SYMPATHETIC PERSON TO WORK WITH.


We appreciate that such a substantial and acclaimed photographer prefer to do the post-production on his work in Norway. As in previous work, there is no easy access to meaning or narrative. It is more an immediacy, an impact of the senses caused by contrasts and ambiguities. The images are challenging and vary between clean and dirty, chaos and order, both aesthetically and filmatically. The film is shot on 35 mm, in addition to various other digital formats, to be able to create the visual particularities. A line from the lyrics emphasise the effect: “You love the way it hits you in the face”. Gender-bending and cross-dressing have still got it – the gift to shock. Post-produced by Hocus Focus and Lene Cathrine Albertsen, edited by Martin Stoltz Olsen and colour grading by Haavard Albertsen.

HOCUS FOCUS CONTINUES THE COOPERATION WITH THE SWEDISH DIRECTOR ERIK LISS. MOVING FROM WHISKEY COMMERCIALS AND CONTROVERSIAL FASHION PROMOTIONS, HIS LATEST WORK IS A MUSIC VIDEO.

The single WHEN THEY COME is from the Swedish band The Deportees´ latest album “Under The Pavement – The Beach”. The musical worlds of pop and soul are mixed together with a warmth that brings forward associations to other Swedish bands like Bo Kaspers Orkester. Words that spring to mind is calm, relaxed, reflected, drawn, and rebellious down to earth. However with an atmospheric sensitivity that Liss has managed to capture with great help from photographer Axel Lindahl and the extensive use of slow motion. Half dream and half documentary, raw and ugly, beautiful and poetic at the same time. The big question is; what are the roles of the half naked old guys in the story? A question Hocus Focus editor Martin Stoltz and grader Haavard Albertsen surely can answer.