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COMING UP: A CLEVER FILM FROM A CLEVER DIRECTOR. THE NEW COMMERCIAL FROM FELLESKJØPET DOES NOT SPARE ON ANYTHING, NEITHER SETTING, VISUAL EFFECTS OR THEME. PLAYING WITH STEREOTYPES AND PREJUDICE, IT IS ALL ABOUT URBAN PEOPLE AGAINST COUNTRY PEOPLE.


The great divide in our society: The peasants with caps and chequered flannel shirts against the affected pen-pushers with slicked down hair. The urbaners need some serious help, according to this film. We are helplessly trying to get our gardens and other outdoor locations in shape without knowledge and with poor tools like scissors and handsaws. Then, The Others arrive - the farmers besiege the suburbia. Hordes of them. Are they a threat? No, certainly not. They have competence, know how and the right tools to help us getting things right on the blink of an eye. What a commercial from director Roar Uthaug. One thing is to manage to scare us to death with the feature film Fritt Vilt (Cold Prey, 2006). Another thing is to create a sense of uneasiness and uncertainty in seconds with a film from the not so scary Felleskjøpet. We at Hocus Focus really look forward to Uthaug’s next feature film ”Flukt” (=Escape), released at Norwegian cinemas in September 2012, according to the plan. The production company is Fantefilm with producer Hugo Hagemann Føsker. Post produced by Lene Cathrine Albertsen and Hocus Focus. Lots and lots of colour grading and online are done by Haavard Albertsen. For instance have all the clouds been exchanged and people and tractors have been added. Sound design by Preben Grieg-Halvorsen.

THE DETERGENT MILO HAS EXCHANGED THE MAN WHO GAVE WOOLLEN CLOTHING A FACE WITH A MORE COLOURFUL WOMAN. THE ONE AND ONLY VEGARD ULVANG WITH HIS BLUE, RED AND WHITE OUTFITS ARE REPLACED BY THE PURPLE, PINK AND MULTI-PATTERNED KARI TRAA.

With great inventiveness and charm, the product supplier Lilleborg manages yet again to firmly establish something as boring (we have to be honest here) as liquid washing powder in a pink plastic bottle as interesting, attractive and great fun. The always sparkling Kari Traa in self-designed woollen underwear is using purple coloured sheep to illustrate when to use Milo. It only includes some basic mathematics and percentage calculations. Then it is time to put the sheep in a nicely drawn washing machine, and pour some equally nice drawn Milo in the machine. Easy peasy, and personally, I must admit that I can smell the scent of Milo, which is bringing back a sense of nostalgia and early childhood. Excellent work by the production company Trøbbel Film with director Ubbe Haavind and producer Miriam Pedersen Eeg. Post produced by Hocus Focus and a rather new bloke in town; Jon Anders Klausen. Edited by Thomas Løvig, online and colour grading by Haavard Albertsen and sound design by Preben Grieg-Halvorsen. Don’t forget those sheep!

IT IS ALWAYS A PLEASURE TO PRESENT A NEW COMMERCIAL FILM FROM FRIELE. THE COMPANY, WHICH HAS GIVEN US EXCELLENT COFFEE SINCE 1799, HAS A TRADITION OF TAKING THEIR PROMOTIONAL FILMS OUT OF THE ORDINARY TV-COMMERCIAL FORMATS.

The production company Tangrystan with director Trond Fausa Aurvåg is again doing it grand and different. The two minutes long film is telling us a story about Herman Friele, who is visiting the great cross-country skier Odd-Bjørn Hjelmeset in a huge mansion (strange). In between a more uneasy than relaxed conversation, we get good advise on how to make the coffee better (also strange). Suddenly the boldish skier with a sweet dialect has long hair, and we are on a plane to Brazil. We will not reveal how all this strangeness ends, but you will however find more coffee tips at www.friele.no. The film is produced by Beate Tangre and Gry Sætre, and post produced by Pia Nyhus and Hocus Focus: Edited by Ove Kenneth Nilsen, online and colour grading by Haavard Albertsen. Sound design by Johannes Ringen.

I think a little coffee poetry is in order (posted by Barry Hurd in "Coffee, Coffee - Volume Two"), called THOSE ADDICTIVE LITTLE BEANS: "So wonderful,
/ oh how we meet,
/ one cup of coffee at a time
/ sitting on the seat
/ with little reason or rhyme
/ in the corner of the cafe /
as you order a latte
/ can life be so bittersweet
/ or would I know
/ the subtle hunger of lust
/ as I sip my espresso /
No I think, should I trust
/ in a flavor so robust
an aroma, so complete /
as strangers, sipping coffee
/ Our drinks so strong
/ a taste never wrong
/ simply flavors of a bean
/ That mean so much
/ that they keep us moving along.

COMING UP FROM RIKSTOTO: A PLEASURABLE REMINDER OF THE GOOD FEELING OF SAFE BETS. THE KEY WORD HERE IS CONFETTI. JUST THE SIGHT OF CONFETTI HAS THE ABILITY OF SPREADING HAPPINESS AND JOY, CREATING UNDEFINED EXPECTATIONS OF CELEBRATIONS WITH A HIGH PARTY FACTOR.


Confetti in green and yellow, the colours of Rikstoto, does in this case - I believe – involve money. Lots and lots of money. More specifically, 42 millions NOK of them. In line with the way Rikstoto is presented before, and the way this familiar game is played, we meet ordinary people who might be the lucky winners. The bearded fisherman with his yarn, the young family with a new kid in a stroller (I really hope they are the lucky ones!), and the fashionable, single city woman. Go for the Jackpot, and your life will change. So, no wonder the confetti is there. Much thanks to Haavard Albertsen, by the way, who created all that confetti single handedly (online and colour grading), except for those in the close-ups – well done. The sound of expectation is created by Preben Grieg-Halvorsen, and the film is put together and edited by Ove Kenneth Nilsen. The production company is Trøbbel with director Ubbe Haavind and producer Miriam Pedersen Eeg. Post produced by Henriette Carlsen and Hocus Focus.

IT IS PURE POETRY, THE NEW FILM FROM 4 ½ REKLAME PROMOTING MITSUBISHI ASX. IT IS COMFORT, CALMNESS AND SAFENESS IN EVERY ASPECT OF THE COMMERCIAL.

The close-up images of familiar things like a wristwatch, CDs, shoes, books, camera and clothes are covered by a warm light. The joy and ordinariness of pictures from a summer holiday, a lipstick and a handbag is accompanied by a soft music and a voice-over - more peaceful and balanced than the nostalgia of childhood memories. You forget it is a promotion; the film IS everything you want. Not only as “wanting” from a car, but “wanting” from life in general. This is no less than a perfect way to communicate happiness and stability. Just listen to this: ”Isn’t it great how little things can give us so much comfort. Or how things we deliberately take for granted make us feel like we belong. Plastic, leather, paper, metal. All of a sudden turn into joy, shelter, memories. They end up shaping a space so special and intimate, that entices us to never leave, or always come back. Isn’t it great to have all these little things make a place were we always feel safe. Isn’t it great that something that takes us everywhere, always makes us feel at home”. Wonderful from the production company 4 1/2 Reklame and the up and coming directors and editors Mathias and Matias. Produced by Magnus Castracane, post produced by Pia Nyhus and Hocus Focus: Colour grading by Haavard Albertsen, Online by Bengt Ove Sannes and Haavard Albertsen, sound design by Preben Grieg-Halvorsen. No wonder it looks good, shot abroad on 35 mm and scanned at The Golden Eye of Hocus Focus by Ole-Arild Svendsen.