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INSPIRED BY PREVIOUS COMMERCIAL FILMS FROM MöLLER’S, A NEW FILM IS COMING UP FROM TRY ADVERTISING AGENCY IN COOPERATION WITH THE PRODUCTION COMPANY PARADOX.

In the very competent hands of director Lasse Gretland, the style and story is certainly on a high level. And it is refreshing to see black and white images so attractive and used with such grace. The familiar and very recognisable green coloured box of Möller’s vitamins is the only coloured reference point of the film. There is no doubt about it: The Irish inspired Riverdance music accompanying the beautiful blond in a hurry to be on time for an audition, makes the film simply strutting of energy. That, I would cleverly imagine, is the key point of communication and it works! Yes, I do believe the capsules will give you and me a healthy heart in an healthier body – mission accomplished. Produced by Henrik Henriksen and Paradox and post produced by Henriette Carlsen and Hocus Focus. Edited by Thomas Løvig, online by Haavard Albertsen and Bengt Ove Sannes. Colour grading by Shortcut and sound by Video workshop. Now, let us see those dance moves...

THE GIANT OF NORWEGIAN GAMING, NORSK TIPPING, HAS MADE IT EVEN MORE EASY AND THUS MORE TEMPTING FOR ALL OF US TO LIVE OUT THE HAZARDOUS GAMBLER INSIDE. IT IS NOW POSSIBLE TO PLAY OUR BELOVED LOTTO AS WE DO OUR EVERYDAY SHOPPING IN THE GROCERY STORE. THE “PLAY IT EASY” FILM CAMPAIGN ILLUSTRATES IT PERFECTLY.


The young and always nerdy boy, beeping the milk, the liver pâté and the goat’s cheese at the cash register, as engaged as one can expect. Until – Eureka – a little bit of excitement pops up in form of a lottery ticket. As it is written at Norsk Tipping’s website: “We give the dream a chance, both for our players and our beneficiaries”, So, yes, join in on the frequent pleasure of innocent gambling. To throw in some ancient history, Lotto as a game including money was actually found for the first time in Florence in the year of our Lord 1530. Good to know... The films are directed by Ubbe Haavind and produced by Miriam Pedersen and Trøbbel Film. Post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, colour grading by Haavard Albertsen and compositing by Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen.

BRAND NEW IDENTITY-FILMS FROM TV3. THE VIASAT BROADCASTING OWNED TV3, WITH CENTRAL OFFICE IN LONDON UK, IS TRANSMITTING MANY OF THE EXCELLENT TELEVISION SERIES ON NORWEGIAN TELEVISION SCREENS (HBO – SAY NO MORE).

The three films produced by Fredrik Pryser and the production company Fredrik Fiction are surely short glimpses of delight, providing the channel with good Norwegian vibrations from all over the country. What they all have in common is the zooming out from a part of the image to the wider framing, which gives the films meaning with a sophisticated twist. What seems as a flower and fruit basket, turns however out to be a creation or hat on top of a cow’s head. The fisherman with a windsurfing board under his arm, is a painting on the wall on a boat shed, and to save the best for last: The silhouette-like unfocused trees, turns out to be reflections in a mirror attached to a minimalistic house in the woods. Yes, these are all good from director Stig Svendsen, whose feature film ELEVATOR is soon up on the cinemas in Norway, with a premiere at Tromsø Film Festival in February 2012. Post production by Ole-Arild Svendsen and Hocus Focus: Edited by Henrik Berge, colour grading by Mathias Theissen and Haavard Albertsen, online and VFX by Bengt Ove Sannes and Haavard Albertsen. Enjoy!

COMING UP: A PRETTY NEW MUSIC VIDEO FROM SON OF LIGHT. TO THE COOL AND RELAXED TONES AND MOOD OF SAFE AND SOUND, THERE IS A COOL, BUT NOT SO EASY TO FOLLOW STORY LINE OF THE MUSIC VIDEO. LUCKILY, I GOT HOLD OF THE PITCH TO THE VIDEO AND I CAN TEASE YOU WITH THE FOLLOWING:


A little girl is surrounded by demons in a cellar. She is saved by the Light and they are running away in a red Mustang. At the same time, in another place, a man is surrounded by enemies outside his house. When day turns to night, he is transformed into a Kendo Warrior, and is ready to meet the demons. Can it get more exciting than this? Yes, and it involves wolves and clean cuts… Hocus Focus’ Ove Kenneth Nilsen both edited the music video and made the 3D animation on Son of Light’s first album “Deep Green”, released in 1997. So when director Eric Magnusson called Ove and asked if he could cut the new video, it was easy to say yes. The cooperation is described as great, challenging and refreshing. After some colour grading work by Haavard Albertsen, the outcome – that is, the music video – is smashing.

WITH A STRONG POSITION IN THE SCANDINAVIAN MARKET, THE KOMPLETT GROUP IS A LEADING PLAYER IN E-COMMERCE, WITH A TOTAL OF 10 WEBSHOPS IN SCANDINAVIA. NO WONDER. THE COMPANY IS TRUSTED BY GEEKS – AN OBVIOUS KEY TO SUCCESS. WE ARE BROUGHT BACK TO SANDEFJORD IN 1996 AND THE BEGINNING OF THIS BUSINESS ADVENTURE.



There is no doubt that the company’s founders are set out to be completely and utterly nerds themselves. Komplett is with these new films doing their second commercial campaign with their equally new advertising agency ACNE in Sweden. The production company Babusjka with Mads Astrup Rønning and Susanne Falkum Løvik have produced and directed both campaigns. With the same starting point and in the same spirit, the films are funny and charming. However, with an immensely annoying and all-consuming laughter. It never ends, really, and illustrates the revenge of the geeks, the nerds and every other obsessed creature. Babusjka has created all the 3D animations themselves, while Hocus Focus is responsible for the rest of the image work. And we have laughed all the way through the showings: Ove Kenneth Nilsen (editor), Haavard Albertsen (colour grading and online) and Bengt Ove Sannes (online). Sound design by Megaphon and post production by Henriette Carlsen.