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COMING UP FROM RIKSTOTO: A PLEASURABLE REMINDER OF THE GOOD FEELING OF SAFE BETS. THE KEY WORD HERE IS CONFETTI. JUST THE SIGHT OF CONFETTI HAS THE ABILITY OF SPREADING HAPPINESS AND JOY, CREATING UNDEFINED EXPECTATIONS OF CELEBRATIONS WITH A HIGH PARTY FACTOR.


Confetti in green and yellow, the colours of Rikstoto, does in this case - I believe – involve money. Lots and lots of money. More specifically, 42 millions NOK of them. In line with the way Rikstoto is presented before, and the way this familiar game is played, we meet ordinary people who might be the lucky winners. The bearded fisherman with his yarn, the young family with a new kid in a stroller (I really hope they are the lucky ones!), and the fashionable, single city woman. Go for the Jackpot, and your life will change. So, no wonder the confetti is there. Much thanks to Haavard Albertsen, by the way, who created all that confetti single handedly (online and colour grading), except for those in the close-ups – well done. The sound of expectation is created by Preben Grieg-Halvorsen, and the film is put together and edited by Ove Kenneth Nilsen. The production company is Trøbbel with director Ubbe Haavind and producer Miriam Pedersen Eeg. Post produced by Henriette Carlsen and Hocus Focus.

IT IS PURE POETRY, THE NEW FILM FROM 4 ½ REKLAME PROMOTING MITSUBISHI ASX. IT IS COMFORT, CALMNESS AND SAFENESS IN EVERY ASPECT OF THE COMMERCIAL.

The close-up images of familiar things like a wristwatch, CDs, shoes, books, camera and clothes are covered by a warm light. The joy and ordinariness of pictures from a summer holiday, a lipstick and a handbag is accompanied by a soft music and a voice-over - more peaceful and balanced than the nostalgia of childhood memories. You forget it is a promotion; the film IS everything you want. Not only as “wanting” from a car, but “wanting” from life in general. This is no less than a perfect way to communicate happiness and stability. Just listen to this: ”Isn’t it great how little things can give us so much comfort. Or how things we deliberately take for granted make us feel like we belong. Plastic, leather, paper, metal. All of a sudden turn into joy, shelter, memories. They end up shaping a space so special and intimate, that entices us to never leave, or always come back. Isn’t it great to have all these little things make a place were we always feel safe. Isn’t it great that something that takes us everywhere, always makes us feel at home”. Wonderful from the production company 4 1/2 Reklame and the up and coming directors and editors Mathias and Matias. Produced by Magnus Castracane, post produced by Pia Nyhus and Hocus Focus: Colour grading by Haavard Albertsen, Online by Bengt Ove Sannes and Haavard Albertsen, sound design by Preben Grieg-Halvorsen. No wonder it looks good, shot abroad on 35 mm and scanned at The Golden Eye of Hocus Focus by Ole-Arild Svendsen.

GET READY FOR ANTI JEANS, ANTI SWEDEN AND AN INCREDIBLE COOL, NEW AND SCARY DESIGN PROJECT. LET’S LOOK AT THIS LOW BUDGET, LITTLE FILM FIRST. IT IS CALLED “DARKNESS IN ROOM 512” BY ANTI DESIGN, AND IT MADE ME SCREAM AND LOOSE CONTACT WITH THE FLOOR.


We are looking into a room like a peeping Tom, observing a girl with long, black hair in her black underwear. She looks pretty, however she is rather far away and the room is thrifty light. She is looking at what might be a television, while taking on her black jeans. Then, a heart attack hit me. It is an extremely good achievement to get such a physical effect out of a tiny, whiny image on a tiny whiny screen. Later, when reading about the idea behind all the Anti, I think it is even more brilliant. Anti Sweden is Black Metal going fashion! Here is at teaser from the homepage: “We at the Norwegian design office Anti wanted to use our experience and knowledge of design to create our own brand - a brand that reflected our love of fashion, of graphic design, and which reflected the unremitting darkness that is at the heart of the Norwegian identity and is the seat of true Black Metal. Anti Sweden is that unholy creation! We are aiming to once again take rebellion back to black jeans”. It is so clever and fascinating that you simply must investigate and be scared yourself at www.antisweden.no Honour and glory to the production team from Paradox as well, with director Andreas Lisberg and producer Jannecke Nordskog. Post produced by Lene Cathrine Albertsen and Hocus Focus: Henrik Berge (editing) and Haavard Albertsen (online and colour grading). Sound design by Ali Parandian.

IT IS AGAIN A PLEASURE TO JOIN FORCES WITH THE FASHION INDUSTRY. ESPECIALLY WHEN THE BRAND IN FOCUS IS DKNY OR DONNA KARAN NEW YORK.

We love New York (who doesn’t?) and in these two films from director Axel Lindahl, we get a lot of New York. Shots of one stylish, moving girl with many excellent outfits and additional accessories are put together with multi-cuts of the city that never stops to fascinate. It is like a great collage of fashion and the city, the dynamic versus the static, which makes it impossible for a SatC-fan not to draw a line of similarity here. Although, this is of course hard-core fashion and NY, without a storyline. Clean, geometrical patterns together with hard, almost industrial sound. We have been fortunate to work with Axel, who also is a photographer, on several previous projects like the music video “When they come” for the Swedish band The Deportees (2011) and other fashion promotions. The last one was Oslo Fashion Week – Part Deux: A muse film with all the clothing from Emporio Armani (2011). Our Swedish friend has previously done many elegantly controversial fashion films. This time, he has also brought back our friend and previous Hocus Focus employee, editor Martin Stoltz. What a team and what a result, it is simply pure pleasure to experience and to watch. The producer is Wilson Murphy, and from Hocus Focus has Haavard Albertsen conjured some serious online and colour grading beauty-work. To ensure the quality, Haavard took the trip to New York during production as a VFX-supervisor, before bringing the material home to Norway and Hocus Focus. Post produced by Ole-Arild Svendsen. Shop until you drop!

NOTHING IS BETTER IN THIS BITING FEBRUARY COLD, THAN THINKING ABOUT THE SUN. CALIFORNIA IS SUN AND PEPPES IS PIZZA. HENCE, PEPPES CALIFORNIA STYLE PIZZA IS AN UNBEATABLE COMBINATION AND SHOULD BE EASY TO PROMOTE.

Nothing is better in this biting February cold, than thinking about the sun. California IS sun and Peppes IS pizza. Hence, Peppes California Style pizza is an unbeatable combination and should be easy to promote. This is exactly what the waiter and the pizza baker are discussing in the commercial from Peppes Pizza. Side-kicking to all the stupid Apps in the world, they are questioning why the hell an image of a bright sun on your mobile is interesting. Why not rather nice and simple do some filming of the delicious pizza with tomato sauce, great cheese, Parma ham, truffle oil, smoked salmon and what have you. It might break all the app-lovers heart, but its incredible funny for the rest of us. Director Trond Fausa Aurvåg (follow him as the greatest guy in the television series ”Lilyhammer”) is keeping his humoristic sense intact, even when promoting a California Style pizza. The production company is Tangrystan Productions with producer Gry M. Sætre. Post produced by Lene Cathrine Albertsen and Hocus Focus: Edited by Arnt Egil Andreassen (freelancer), colour grading by Haavard Albertsen, online also by Haavard and Bengt Ove Sannes. Sound design by Johannes Ringen. Enjoy both the film and the California Style Pizza!