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IT IS AGAIN A PLEASURE TO JOIN FORCES WITH THE FASHION INDUSTRY. ESPECIALLY WHEN THE BRAND IN FOCUS IS DKNY OR DONNA KARAN NEW YORK.

We love New York (who doesn’t?) and in these two films from director Axel Lindahl, we get a lot of New York. Shots of one stylish, moving girl with many excellent outfits and additional accessories are put together with multi-cuts of the city that never stops to fascinate. It is like a great collage of fashion and the city, the dynamic versus the static, which makes it impossible for a SatC-fan not to draw a line of similarity here. Although, this is of course hard-core fashion and NY, without a storyline. Clean, geometrical patterns together with hard, almost industrial sound. We have been fortunate to work with Axel, who also is a photographer, on several previous projects like the music video “When they come” for the Swedish band The Deportees (2011) and other fashion promotions. The last one was Oslo Fashion Week – Part Deux: A muse film with all the clothing from Emporio Armani (2011). Our Swedish friend has previously done many elegantly controversial fashion films. This time, he has also brought back our friend and previous Hocus Focus employee, editor Martin Stoltz. What a team and what a result, it is simply pure pleasure to experience and to watch. The producer is Wilson Murphy, and from Hocus Focus has Haavard Albertsen conjured some serious online and colour grading beauty-work. To ensure the quality, Haavard took the trip to New York during production as a VFX-supervisor, before bringing the material home to Norway and Hocus Focus. Post produced by Ole-Arild Svendsen. Shop until you drop!

NOTHING IS BETTER IN THIS BITING FEBRUARY COLD, THAN THINKING ABOUT THE SUN. CALIFORNIA IS SUN AND PEPPES IS PIZZA. HENCE, PEPPES CALIFORNIA STYLE PIZZA IS AN UNBEATABLE COMBINATION AND SHOULD BE EASY TO PROMOTE.

Nothing is better in this biting February cold, than thinking about the sun. California IS sun and Peppes IS pizza. Hence, Peppes California Style pizza is an unbeatable combination and should be easy to promote. This is exactly what the waiter and the pizza baker are discussing in the commercial from Peppes Pizza. Side-kicking to all the stupid Apps in the world, they are questioning why the hell an image of a bright sun on your mobile is interesting. Why not rather nice and simple do some filming of the delicious pizza with tomato sauce, great cheese, Parma ham, truffle oil, smoked salmon and what have you. It might break all the app-lovers heart, but its incredible funny for the rest of us. Director Trond Fausa Aurvåg (follow him as the greatest guy in the television series ”Lilyhammer”) is keeping his humoristic sense intact, even when promoting a California Style pizza. The production company is Tangrystan Productions with producer Gry M. Sætre. Post produced by Lene Cathrine Albertsen and Hocus Focus: Edited by Arnt Egil Andreassen (freelancer), colour grading by Haavard Albertsen, online also by Haavard and Bengt Ove Sannes. Sound design by Johannes Ringen. Enjoy both the film and the California Style Pizza!

INSPIRED BY PREVIOUS COMMERCIAL FILMS FROM MöLLER’S, A NEW FILM IS COMING UP FROM TRY ADVERTISING AGENCY IN COOPERATION WITH THE PRODUCTION COMPANY PARADOX.

In the very competent hands of director Lasse Gretland, the style and story is certainly on a high level. And it is refreshing to see black and white images so attractive and used with such grace. The familiar and very recognisable green coloured box of Möller’s vitamins is the only coloured reference point of the film. There is no doubt about it: The Irish inspired Riverdance music accompanying the beautiful blond in a hurry to be on time for an audition, makes the film simply strutting of energy. That, I would cleverly imagine, is the key point of communication and it works! Yes, I do believe the capsules will give you and me a healthy heart in an healthier body – mission accomplished. Produced by Henrik Henriksen and Paradox and post produced by Henriette Carlsen and Hocus Focus. Edited by Thomas Løvig, online by Haavard Albertsen and Bengt Ove Sannes. Colour grading by Shortcut and sound by Video workshop. Now, let us see those dance moves...

THE GIANT OF NORWEGIAN GAMING, NORSK TIPPING, HAS MADE IT EVEN MORE EASY AND THUS MORE TEMPTING FOR ALL OF US TO LIVE OUT THE HAZARDOUS GAMBLER INSIDE. IT IS NOW POSSIBLE TO PLAY OUR BELOVED LOTTO AS WE DO OUR EVERYDAY SHOPPING IN THE GROCERY STORE. THE “PLAY IT EASY” FILM CAMPAIGN ILLUSTRATES IT PERFECTLY.


The young and always nerdy boy, beeping the milk, the liver pâté and the goat’s cheese at the cash register, as engaged as one can expect. Until – Eureka – a little bit of excitement pops up in form of a lottery ticket. As it is written at Norsk Tipping’s website: “We give the dream a chance, both for our players and our beneficiaries”, So, yes, join in on the frequent pleasure of innocent gambling. To throw in some ancient history, Lotto as a game including money was actually found for the first time in Florence in the year of our Lord 1530. Good to know... The films are directed by Ubbe Haavind and produced by Miriam Pedersen and Trøbbel Film. Post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, colour grading by Haavard Albertsen and compositing by Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen.

BRAND NEW IDENTITY-FILMS FROM TV3. THE VIASAT BROADCASTING OWNED TV3, WITH CENTRAL OFFICE IN LONDON UK, IS TRANSMITTING MANY OF THE EXCELLENT TELEVISION SERIES ON NORWEGIAN TELEVISION SCREENS (HBO – SAY NO MORE).

The three films produced by Fredrik Pryser and the production company Fredrik Fiction are surely short glimpses of delight, providing the channel with good Norwegian vibrations from all over the country. What they all have in common is the zooming out from a part of the image to the wider framing, which gives the films meaning with a sophisticated twist. What seems as a flower and fruit basket, turns however out to be a creation or hat on top of a cow’s head. The fisherman with a windsurfing board under his arm, is a painting on the wall on a boat shed, and to save the best for last: The silhouette-like unfocused trees, turns out to be reflections in a mirror attached to a minimalistic house in the woods. Yes, these are all good from director Stig Svendsen, whose feature film ELEVATOR is soon up on the cinemas in Norway, with a premiere at Tromsø Film Festival in February 2012. Post production by Ole-Arild Svendsen and Hocus Focus: Edited by Henrik Berge, colour grading by Mathias Theissen and Haavard Albertsen, online and VFX by Bengt Ove Sannes and Haavard Albertsen. Enjoy!