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IT IS ALWAYS A PLEASURE TO PRESENT A NEW COMMERCIAL FILM FROM FRIELE. THE COMPANY, WHICH HAS GIVEN US EXCELLENT COFFEE SINCE 1799, HAS A TRADITION OF TAKING THEIR PROMOTIONAL FILMS OUT OF THE ORDINARY TV-COMMERCIAL FORMATS.

The production company Tangrystan with director Trond Fausa Aurvåg is again doing it grand and different. The two minutes long film is telling us a story about Herman Friele, who is visiting the great cross-country skier Odd-Bjørn Hjelmeset in a huge mansion (strange). In between a more uneasy than relaxed conversation, we get good advise on how to make the coffee better (also strange). Suddenly the boldish skier with a sweet dialect has long hair, and we are on a plane to Brazil. We will not reveal how all this strangeness ends, but you will however find more coffee tips at www.friele.no. The film is produced by Beate Tangre and Gry Sætre, and post produced by Pia Nyhus and Hocus Focus: Edited by Ove Kenneth Nilsen, online and colour grading by Haavard Albertsen. Sound design by Johannes Ringen.

I think a little coffee poetry is in order (posted by Barry Hurd in "Coffee, Coffee - Volume Two"), called THOSE ADDICTIVE LITTLE BEANS: "So wonderful,
/ oh how we meet,
/ one cup of coffee at a time
/ sitting on the seat
/ with little reason or rhyme
/ in the corner of the cafe /
as you order a latte
/ can life be so bittersweet
/ or would I know
/ the subtle hunger of lust
/ as I sip my espresso /
No I think, should I trust
/ in a flavor so robust
an aroma, so complete /
as strangers, sipping coffee
/ Our drinks so strong
/ a taste never wrong
/ simply flavors of a bean
/ That mean so much
/ that they keep us moving along.

WE ARE PROUD TO PRESENT CAMP SOUNDS AND THE NEW MUSIC VIDEO MEANTIME. A COLD, HARD, INDUSTRIAL BASEMENT IS TURNING INTO A VIBRATING DISCO WITH FLUORESCENT TUBES AND HIP LASER BEAMS.

The lead singer Bjørn Inge Engebretsen is wearing a becoming white dress, and there is something very 80s about both the look and the sound. In a good way, of course. A way that reminds me a bit about the sound of Depeche Mode, which is a great complement coming from a huge fan. Camp Sounds is in these days working on new singles, an EP and are further planning to release their debut album at the end of 2012. And yes, even though there have been no releases yet, you might have met them before live in concerts. We can mention in random Chateau Neuf, Sugar Bar Stockholm, Blå, John Dee and Øyafestivalen. Say no more. This is also the band’s debut video, directed and produced by the Norwegian/Danish duo Daniel Howlid and Soren Rosenbak, and with a lot of help from great volunteers (is there ever a music video in Norway made without them?) Director of Photography is Kristoffer Archetti and the production company is Kasarchetti. Post produced by Hocus Focus and Lene Cathrine Albertsen, with a lot of online and colour grading by Mathias Theissen. Edited by Henrik Berge.

COMING UP FROM RIKSTOTO: A PLEASURABLE REMINDER OF THE GOOD FEELING OF SAFE BETS. THE KEY WORD HERE IS CONFETTI. JUST THE SIGHT OF CONFETTI HAS THE ABILITY OF SPREADING HAPPINESS AND JOY, CREATING UNDEFINED EXPECTATIONS OF CELEBRATIONS WITH A HIGH PARTY FACTOR.


Confetti in green and yellow, the colours of Rikstoto, does in this case - I believe – involve money. Lots and lots of money. More specifically, 42 millions NOK of them. In line with the way Rikstoto is presented before, and the way this familiar game is played, we meet ordinary people who might be the lucky winners. The bearded fisherman with his yarn, the young family with a new kid in a stroller (I really hope they are the lucky ones!), and the fashionable, single city woman. Go for the Jackpot, and your life will change. So, no wonder the confetti is there. Much thanks to Haavard Albertsen, by the way, who created all that confetti single handedly (online and colour grading), except for those in the close-ups – well done. The sound of expectation is created by Preben Grieg-Halvorsen, and the film is put together and edited by Ove Kenneth Nilsen. The production company is Trøbbel with director Ubbe Haavind and producer Miriam Pedersen Eeg. Post produced by Henriette Carlsen and Hocus Focus.

IT IS PURE POETRY, THE NEW FILM FROM 4 ½ REKLAME PROMOTING MITSUBISHI ASX. IT IS COMFORT, CALMNESS AND SAFENESS IN EVERY ASPECT OF THE COMMERCIAL.

The close-up images of familiar things like a wristwatch, CDs, shoes, books, camera and clothes are covered by a warm light. The joy and ordinariness of pictures from a summer holiday, a lipstick and a handbag is accompanied by a soft music and a voice-over - more peaceful and balanced than the nostalgia of childhood memories. You forget it is a promotion; the film IS everything you want. Not only as “wanting” from a car, but “wanting” from life in general. This is no less than a perfect way to communicate happiness and stability. Just listen to this: ”Isn’t it great how little things can give us so much comfort. Or how things we deliberately take for granted make us feel like we belong. Plastic, leather, paper, metal. All of a sudden turn into joy, shelter, memories. They end up shaping a space so special and intimate, that entices us to never leave, or always come back. Isn’t it great to have all these little things make a place were we always feel safe. Isn’t it great that something that takes us everywhere, always makes us feel at home”. Wonderful from the production company 4 1/2 Reklame and the up and coming directors and editors Mathias and Matias. Produced by Magnus Castracane, post produced by Pia Nyhus and Hocus Focus: Colour grading by Haavard Albertsen, Online by Bengt Ove Sannes and Haavard Albertsen, sound design by Preben Grieg-Halvorsen. No wonder it looks good, shot abroad on 35 mm and scanned at The Golden Eye of Hocus Focus by Ole-Arild Svendsen.

GET READY FOR ANTI JEANS, ANTI SWEDEN AND AN INCREDIBLE COOL, NEW AND SCARY DESIGN PROJECT. LET’S LOOK AT THIS LOW BUDGET, LITTLE FILM FIRST. IT IS CALLED “DARKNESS IN ROOM 512” BY ANTI DESIGN, AND IT MADE ME SCREAM AND LOOSE CONTACT WITH THE FLOOR.


We are looking into a room like a peeping Tom, observing a girl with long, black hair in her black underwear. She looks pretty, however she is rather far away and the room is thrifty light. She is looking at what might be a television, while taking on her black jeans. Then, a heart attack hit me. It is an extremely good achievement to get such a physical effect out of a tiny, whiny image on a tiny whiny screen. Later, when reading about the idea behind all the Anti, I think it is even more brilliant. Anti Sweden is Black Metal going fashion! Here is at teaser from the homepage: “We at the Norwegian design office Anti wanted to use our experience and knowledge of design to create our own brand - a brand that reflected our love of fashion, of graphic design, and which reflected the unremitting darkness that is at the heart of the Norwegian identity and is the seat of true Black Metal. Anti Sweden is that unholy creation! We are aiming to once again take rebellion back to black jeans”. It is so clever and fascinating that you simply must investigate and be scared yourself at www.antisweden.no Honour and glory to the production team from Paradox as well, with director Andreas Lisberg and producer Jannecke Nordskog. Post produced by Lene Cathrine Albertsen and Hocus Focus: Henrik Berge (editing) and Haavard Albertsen (online and colour grading). Sound design by Ali Parandian.