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COMING UP, A TALE OF FISH AND STRENGTH, FREELY ADAPTED FROM THE FISHERMAN'S FRIENDS ORIGINAL WEBSITE: THE YEAR IS 1864 AND NOTHING MUCH IS HAPPENING IN THE FISHING PORT OF FLEETWOOD, LANCASHIRE. APART FROM FISHING, OF COURSE. BUT THE WINTER STORMS AND HIGH SEAS HAVE TAKEN THE FISHERMEN’S SINUSES. ONE YEAR LATER, EVERYTHING HAS CHANGED.



The Fleetwood chemist James Lofthouse has invented Fisherman’s Friend. First as a liquid, and then in packets of “little friends”. It changes the fishermen’s lives. Now they’re breathing deeply of the crisp clean sea air. They’re dancing jigs in the street, singing lusty sea shanties and the smell of fish has been replaced by menthol and eucalyptus. Isn't that a wonderful story? The production company Trøbbel Film and director Ubbe Haavind has taken the tale fast forward up until today, highly dramatic with grand music and with an intense feeling of windy England. There are now billions of Fisherman' Friends produced in the town Fleetwood each year by the same family firm Lofthouse. Norwegians are eating most Fisherman's per inhabitant in the world. Rather fascinating, and we wonder if it might have something to do with the weather... Produced by Miriam Pedersen Eeg and post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, colour grading and online by Haavard Albertsen. Sound design by Preben Grieg-Halvorsen. Continuously strong!

COMING UP: A UNIQUE COMMERCIAL AND A PRODUCT OF GLOBAL COOPERATION. HOCUS FOCUS LOVES TO CROSS BOUNDARIES AND HAS PREVIOUSLY WORKED OVERSEAS WITH LAIRD & PARTNERS IN NEW YORK FOR DKNY, AMONGST OTHERS (TAKE A LOOK AT WWW.LAIRDANDPARTNERS.COM).


We have the latest week been equally impressed by a production team, coming all the way from India. Ravi Udyawar is an acknowledged commercial film director in India, and he brought his latest Tuborg film for the Indian market to Norway, Oslo and the house of Hocus Focus for post production. The film is shot in Mumbai and its purpose is to promote the distinguished Danish brewing company from 1873, which has been part of Carlsberg since 1970. Carlsberg aims very understandably to increase its market share in an ever-expanding Indian market. It was a pleasure to work with Mr Udyawar and his producer Kalpana Udyawar, and we are already looking forward to further cooperation. The controller for the post production is Hanamade Projects, and Saatchi&Saatchi is the responsible advertising agency. Post production by Hocus Focus: Edited by Thomas Løvig, colour graded by Haavard Albertsen, VFX by Bengt Ove Sannes and Haavard Albertsen. VFX breakdown by Shanon Moratti and pixel wrangling by Vidar Stadheim. Post producer Ole-Arild Svendsen.

"ALONG HIS STRENUOUS JOURNEY TO THE NORTH POLE, A CHANCE ENCOUNTER FORCES A FEARLESS EXPLORER TO MAKE AN IMPOSSIBLE DECISION".

The up and coming writer and director Henrik Dahlsbakken has yet again created an impressive short film. Hocus Focus was fortunate enough to work on his last short film "The Time in Between" from 2010 - a beautiful film about the forbidden relationship between two young girls, filled with the tension and nostalgia of war. In this film, the narrative is set in the deserted landscape of frost and ice. MANNEN FROM ISØDET (= the man from icescape) is shot on 35 mm film on location at Svalbard. And it shows. A funeral in the deserted cold is taking place with a sparse cross and weather-beaten faces. The colours are frozen and the visuals give minimalism a new meaning. Not a word is spoken and the frame is filled with solitude and the sound of the wind and storm. These are powerful images, which tells a fascinating story. I would boldly say, this is no less than film art. Take a notice of this man's name, and you will see brilliant films in the future. Produced by Northern Lights Pictures, with Janne Lindgren behind the camera. Post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Rolf Thomas Løvig, colour grading by Haavard Albertsen and VFX by Haavard Albertsen, Bengt Ove Sannes and Gimpville. Sound design by Håkon Lammethun and Lydhodene.

COMING UP: A NEW CAMPAIGN FROM THE MOBILE OPERATOR CHESS. NOTHING IS BETTER THAN THIS YEAR'S EARLY SPRING. THESE FILMS IN SHORT AND LONG VERSIONS ARE DEFINITELY BURSTING WITH HUMOUR, HAPPINESS AND JOY OVER A NEW AND WARMER SEASON.

In addition, it is full of great and not so great dance moves, more precisely the hot and trendy roof dancing. There is something totally irresistible about these commercials, with its coloured light bulbs, young and pretty people and intense music beat. From the mobiles... enhanced by strange and inventive ways of storage. We love it, as much as we love spring and summer time. This is surely the best of City Life, of freedom and of a carefree existence. Great direction and production from Roenberg and Motion Blur. Produced by Espen Horn and post produced by Ole-Arild Svendsen and Hocus Focus: Edited by the former Hocus Focus man Martin Stoltz, online and colour grading by Haavard Albertsen. If you think there might be something to the buzzword from Chess - More Sharing, More Fun - take a look at www.chess.no

COMING UP: TWO HYSTERICALLY FUNNY COMMERCIALS FROM THE MARGARINE LABEL WITH 90 YEARS OF EXPERIENCE: MELANGE – THE MOST POPULAR MARGARINE IN NORWAY FOR GENERATIONS. (IF YOU EVER WONDERED WHAT THE KIND OF WEIRD LOOKING ANIMAL ON THE PACKAGE IS, IT IS NOT A FANTASY DEER WITH PALM TREES AS HORNS. NO, IT IS AN INDIAN AGRA–COW).



Our man from Lilyhammer (2011), director Trond Fausa Aurvåg, knows all about the life of stars, of course. He is using that knowledge to present two amazing films, giving us an insight into the impressing capacity of the two Norwegian celebrities; comedian Henriette Steensrup and former athlete (and comedian?) Daniel Franck. However, even pure talents occasionally need to cook – and what is helping these creative and focused people to be a Master Chef as well? Melange of course. Have fun as you watch the greatest commercials of the day from the production company Tangrystan Productions. Produced by Gry Sætre and edited by Martin Stoltz. Post produced by Hocus Focus and Pia Nyhus: Online and colour grading by Haavard Albertsen, and sound design by Johannes Ringen. For more information on exciting stories, like the background of the Agra-cow, take a look at www. melange.no