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MORE COSINESS ON A FRIDAY FROM KIMS POTATO CHIPS. NOBODY MASTERS THE ART OF BRINGING THE REALITY OF EVERYDAY PEOPLE IN NORWAY TO THE SCREEN LIKE DIRECTOR JENS LIEN. WITH THE NEW COMMERCIAL FROM KIMS, HE CONFIRMS EXACTLY THIS.

Young and old, unknown and known (?!) stars like Chand and the bundle of charm from Tangerudbakken are singing seemingly from the bottom of their heart: There will be no good times, joy or family happiness if the potato chips from Kims is forgotten... on a Friday. The selection of participants is impressive, representable (yes, I believe so) and of the highest quality. The grown-up boys in the sauna, the colourful girls in the kitchen, the kids in a day-care centre and the nuclear family – we are all included in this rather questionable tradition that takes place on an ordinary Norwegian Friday. Lien has even made room for posters from his latest feature film ”Sønner av Norge” (= Sons of Norway) behind the very happy immigrant family from Pakistan. This is good stuff from the production company Einar Film og Fortellinger and the producers Guri Neby and Therese Bøhn. Post production by Jon Anders Klausen and Hocus Focus: Edited by Ove Kenneth Nilsen, online and colour grading by Haavard Albertsen. Sound design by Johannes Ringen. Enjoy!

COMING UP: A CLEVER FILM FROM A CLEVER DIRECTOR. THE NEW COMMERCIAL FROM FELLESKJØPET DOES NOT SPARE ON ANYTHING, NEITHER SETTING, VISUAL EFFECTS OR THEME. PLAYING WITH STEREOTYPES AND PREJUDICE, IT IS ALL ABOUT URBAN PEOPLE AGAINST COUNTRY PEOPLE.


The great divide in our society: The peasants with caps and chequered flannel shirts against the affected pen-pushers with slicked down hair. The urbaners need some serious help, according to this film. We are helplessly trying to get our gardens and other outdoor locations in shape without knowledge and with poor tools like scissors and handsaws. Then, The Others arrive - the farmers besiege the suburbia. Hordes of them. Are they a threat? No, certainly not. They have competence, know how and the right tools to help us getting things right on the blink of an eye. What a commercial from director Roar Uthaug. One thing is to manage to scare us to death with the feature film Fritt Vilt (Cold Prey, 2006). Another thing is to create a sense of uneasiness and uncertainty in seconds with a film from the not so scary Felleskjøpet. We at Hocus Focus really look forward to Uthaug’s next feature film ”Flukt” (=Escape), released at Norwegian cinemas in September 2012, according to the plan. The production company is Fantefilm with producer Hugo Hagemann Føsker. Post produced by Lene Cathrine Albertsen and Hocus Focus. Lots and lots of colour grading and online are done by Haavard Albertsen. For instance have all the clouds been exchanged and people and tractors have been added. Sound design by Preben Grieg-Halvorsen.

THE DETERGENT MILO HAS EXCHANGED THE MAN WHO GAVE WOOLLEN CLOTHING A FACE WITH A MORE COLOURFUL WOMAN. THE ONE AND ONLY VEGARD ULVANG WITH HIS BLUE, RED AND WHITE OUTFITS ARE REPLACED BY THE PURPLE, PINK AND MULTI-PATTERNED KARI TRAA.

With great inventiveness and charm, the product supplier Lilleborg manages yet again to firmly establish something as boring (we have to be honest here) as liquid washing powder in a pink plastic bottle as interesting, attractive and great fun. The always sparkling Kari Traa in self-designed woollen underwear is using purple coloured sheep to illustrate when to use Milo. It only includes some basic mathematics and percentage calculations. Then it is time to put the sheep in a nicely drawn washing machine, and pour some equally nice drawn Milo in the machine. Easy peasy, and personally, I must admit that I can smell the scent of Milo, which is bringing back a sense of nostalgia and early childhood. Excellent work by the production company Trøbbel Film with director Ubbe Haavind and producer Miriam Pedersen Eeg. Post produced by Hocus Focus and a rather new bloke in town; Jon Anders Klausen. Edited by Thomas Løvig, online and colour grading by Haavard Albertsen and sound design by Preben Grieg-Halvorsen. Don’t forget those sheep!

THE 8TH OF MARCH, IT IS TIME FOR MORE HELLSTRØM. NORWAY’S OWN MASTER CHEF IS ABOUT TO FIND HIS INHERITOR IN THE UP AND COMING TV-SERIES «HELLSTRØMS MESTERKOKK» AT TV3. ACCORDING TO DAGBLADET, THE SERIES IS A COMBINATION OF THE OTHER FAMILIAR SERIES “MASTERCHEF” AND “HELL’S KITCHEN”.


The promo from director Thomas Malling and the production company Fantafilm is indicating just that. A nice, friendly and obviously inspired chef is running through the streets of Oslo. In a funny and parody-like version of the very long and very famous run of Mr Rocky Balboa (Rocky, 1976), the chef is running past Pizza da Mimmo, towards Vigelandsparken. Accompanied by unbeatable music, more and more chefs are joining in, and of course ending up at the bottom of the reverend sculpture Monolitten, where a very though Eivind Hellstrøm is standing with his arms crossed. This is not about participating; this is all about winning – if you had any doubts about that. It will be a hard match. As hard as a good, old Rocky boxing match - Oh Yeah! Produced by Elle-Beth Lønnestad and post produced by Pia Nyhus and Hocus Focus: Thomas Løvig (editor), Mathias Theissen (colour grading and online) and Preben Grieg-Halvorsen (sound design). Watch this space at TV3. It is not the first time Hellstrøm is bringing food to the people through our TV screens, with a lot of huffing and puffing. Excellent entertainment!

IT IS ALWAYS A PLEASURE TO PRESENT A NEW COMMERCIAL FILM FROM FRIELE. THE COMPANY, WHICH HAS GIVEN US EXCELLENT COFFEE SINCE 1799, HAS A TRADITION OF TAKING THEIR PROMOTIONAL FILMS OUT OF THE ORDINARY TV-COMMERCIAL FORMATS.

The production company Tangrystan with director Trond Fausa Aurvåg is again doing it grand and different. The two minutes long film is telling us a story about Herman Friele, who is visiting the great cross-country skier Odd-Bjørn Hjelmeset in a huge mansion (strange). In between a more uneasy than relaxed conversation, we get good advise on how to make the coffee better (also strange). Suddenly the boldish skier with a sweet dialect has long hair, and we are on a plane to Brazil. We will not reveal how all this strangeness ends, but you will however find more coffee tips at www.friele.no. The film is produced by Beate Tangre and Gry Sætre, and post produced by Pia Nyhus and Hocus Focus: Edited by Ove Kenneth Nilsen, online and colour grading by Haavard Albertsen. Sound design by Johannes Ringen.

I think a little coffee poetry is in order (posted by Barry Hurd in "Coffee, Coffee - Volume Two"), called THOSE ADDICTIVE LITTLE BEANS: "So wonderful,
/ oh how we meet,
/ one cup of coffee at a time
/ sitting on the seat
/ with little reason or rhyme
/ in the corner of the cafe /
as you order a latte
/ can life be so bittersweet
/ or would I know
/ the subtle hunger of lust
/ as I sip my espresso /
No I think, should I trust
/ in a flavor so robust
an aroma, so complete /
as strangers, sipping coffee
/ Our drinks so strong
/ a taste never wrong
/ simply flavors of a bean
/ That mean so much
/ that they keep us moving along.