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IDUN HAS BEEN IN THE YEAST INDUSTRY A LONG TIME, WITH HISTORY THAT CAN BE TRACED ALL THE WAY BACK TO 1883. TODAY THEY ARE THE LEADING PROVIDER OF YEAST TO THE NORWEGIAN PEOPLE.

One of their latest products is pre-made sourdough yeast, making it easy for all the baking enthusiasts to easily make their own sourdough breads at home. Henrik Henriksen directs this commercial, full of slow motions and time lapses. It’s basically bakingporn! Produced by Gry Sætre from Tangrystan, agency is POL.

Post-produced by Jon Anders Klausen and Hocus Focus: edited by Ove Kenneth Nilsen, colourgrading and online by Mathias Theissen, and sound design by Erik Ljunggren.

HOCUS FOCUS HAS GREAT NEWS. AFTER PREPARING, WORKING AND TOURING WITH A-HAS LATEST ALBUM – ERIK LJUNGGREN IS BACK FROM SOUTH-AMERICA, EUROPE AND HIS LEAVE OF ABSENCE.

We are thrilled to have him back in business at Hocus Focus. Erik has already managed to get his hands on the Critical Award in Grimstad and Amanda-nominee with his work on “Retrett”. There are certainly more magical sounds to come in August, after a well-deserved holiday. A big thanks to Erik for sharing the A-HA adventure with the whole team at Hocus Focus, and for bringing us along at the last After Glow show in Oslo Spektrum.

STATOIL HAS A LONG TRADITION IN SUPPORTING UP AND COMING TALENTS WITHIN SPORTS, CULTURE AND SCIENCE. FOR THE LAST 10 YEARS, THE MULTI-NATIONAL COMPANY HAS SUPPORTED NORWEGIAN HEROES OF TOMORROW.

It is all about young people with big dreams and great ambitions, who got what it takes to succeed. In a new information and motivation campaign produced by The Film Agency, four films are telling the childhood stories of four such heroes. First one out is our number 1 star Martin Ødegaard, the winner of Statoil’s football scholarship 2014. Through the faces of different children, old footage as well as new, he tells us about a childhood of training at the cost of friends, parties and all-nighters of PlayStation. Martin Ødegaard believes it is not so much about talent, but more about training and willpower. So does the cross-country skier Astrid Uhrenholt Jacobsen, who also is a mentor for the Statoil Hero-Programme. The musician and winner of a scholarship in 2012, Mr Jarle Bernhoft tells the story of a shy and strange kid, who found his confidence through a guitar. We see all that individuality and hearing his voice telling us how important it is to believe in ourselves, even when nobody else does so. The fourth film is from Stine and from a science perspective. She remembers her childhood curiosity of everything - why does the wind blow and how can a plane fly? Stine has kept this curiosity and puts it into her work to find solutions we will need in the future. All of the films are beautifully put together in a mixture of past, present and future.

Directed by Andrea Eckerbom, produced by Caroline Werring and post-produced by Ole-Arild Svendsen and Hocus Focus. Edited by Henrik Berge, online by Bengt Ove Sannes and Mathias Theissen, colour grading by Haavard Albertsen and Mathias Theissen. Sound design by Erik Ljunggren, Preben Grieg-Halvorsen and Vidar Grande.

KJELDSBERG IS A LOCAL COFFEE ROASTING COMPANY IN TRONDHEIM. THE COMPANY HAS MADE COFFEE ALL THE WAY BACK TO 1856, WITH COFFEE BEANS COMING FROM BRAZIL, COLOMBIA, CENTRAL-AMERICA AND AFRICA.

In the latest campaign from Kjeldsberg created by Einar Film & Fortellinger, we meet crane operator Cecilie, lighthouse keeper Rolf and the road sweeper Bengt Johnny in three beautifully shot testimonial films. All three of them have the most fascinating and important kind of work. Although often lonesome and invisible for the rest of us. As Cecilie says – it’s me and the birds. Norway is full of hardworking people doing their work during nighttime and in solitude. Kjeldsberg is doing their best to provide these important people with really, really good coffee.

From director Jens Lien and producer Therese Bøhn. Shot by Anders Flatland, post-produced by Ole-Arild Svendsen and Hocus Focus: Editing by Ove Kenneth Nilsen, online and colour grading by Haavard Albertsen. Sound design by Erik Ljunggren.

THE SUMMER IS SOON UPON US, AND THE SEASON FOR EATING ICE CREAMS FOR THE NEXT THREE TO FOUR MONTHS HAS BEGUN. THE BEST TYPE IS OF COURSE SOFT SERVE, OR «SOFTIS» (LITERALLY SOFT ICE) AS WE CALL IT IN NORWAY.

Now Tine has released Piano Softis, so you can make it yourself in your own home. Very practical for the days you don’t have the time to go to your local ice cream parlor.

Directed by Sebastian Wartin, produced by Helene Honda Lunde and One Big Happy Family, and post-produced by Ole-Arild Svendsen for Hocus Focus. Edited by Ove Kenneth Nilsen, color grading by Haavard Albertsen, online by Bengt Ove Sannes and sound design by Erik Ljunggren.