Follow us on facebook / Follow us on facebook /

KJELDSBERG IS A LOCAL COFFEE ROASTING COMPANY IN TRONDHEIM. THE COMPANY HAS MADE COFFEE ALL THE WAY BACK TO 1856, WITH COFFEE BEANS COMING FROM BRAZIL, COLOMBIA, CENTRAL-AMERICA AND AFRICA.

In the latest campaign from Kjeldsberg created by Einar Film & Fortellinger, we meet crane operator Cecilie, lighthouse keeper Rolf and the road sweeper Bengt Johnny in three beautifully shot testimonial films. All three of them have the most fascinating and important kind of work. Although often lonesome and invisible for the rest of us. As Cecilie says – it’s me and the birds. Norway is full of hardworking people doing their work during nighttime and in solitude. Kjeldsberg is doing their best to provide these important people with really, really good coffee.

From director Jens Lien and producer Therese Bøhn. Shot by Anders Flatland, post-produced by Ole-Arild Svendsen and Hocus Focus: Editing by Ove Kenneth Nilsen, online and colour grading by Haavard Albertsen. Sound design by Erik Ljunggren.

THE SUMMER IS SOON UPON US, AND THE SEASON FOR EATING ICE CREAMS FOR THE NEXT THREE TO FOUR MONTHS HAS BEGUN. THE BEST TYPE IS OF COURSE SOFT SERVE, OR «SOFTIS» (LITERALLY SOFT ICE) AS WE CALL IT IN NORWAY.

Now Tine has released Piano Softis, so you can make it yourself in your own home. Very practical for the days you don’t have the time to go to your local ice cream parlor.

Directed by Sebastian Wartin, produced by Helene Honda Lunde and One Big Happy Family, and post-produced by Ole-Arild Svendsen for Hocus Focus. Edited by Ove Kenneth Nilsen, color grading by Haavard Albertsen, online by Bengt Ove Sannes and sound design by Erik Ljunggren.

INFINITUM IS ENCOURAGING ALL OF US TO PAWN OUR BOTTLES AND CANS AND EVERYTHING ELSE POSSIBLE TO PAWN – ALSO DURING VACATIONS.

Fun fact: In 2014 Norsk Resirk changed its name to Infinitum. The new name is inspired by the infinite number of times you can recycle a bottle or a can. So now you know… Directed by Simen Ahlsvik, produced by Tangrystan and post-produced by Ole-Arild Svendsen for Hocus Focus. Edited by Henrik Berge, colour grading by Mathias Theissen, online by Bengt Ove Sannes and sound design by Erik Ljunggren.

THE LATEST CAMPAIGN FROM JORDAN KEEPS UP WITH THE LONG-STANDING SLOGAN IN RHYME JORDAN VET HVORDAN (JORDAN KNOWS HOW). STILL GOING STRONG AFTER 50 YEARS AS A STRONG MARKETING BRAND.

This time the company know how to make the perfect dish brush – for roasting tin, small pans with big ears and large mugs. A funny and sweet film with great coloured visuals directed by Erika Calmeyer, who is the brand new and very talented director at 4 ½. Produced by Benedicte Aubert Ringnes, post- produced by Lene Albertsen and Hocus Focus: Edited by Ove Kenneh Nilsen, colour grading by Mathias Theissen, online by Bengt Ove Sannes and sound design by Erik Ljunggren.

"MER" IS INSPIRED BY THE HARSH GRASP OF CONSUMERISM, AND HOW IT CAN MAKE US BLIND BY GREED IN THE PURSUIT FOR MATERIAL GOODS.

Director Kristoffer Klunk's story is set in a post apocalyptic world, where a group of nomads collect the remains of a lost society. But as their collection grows bigger, so does their desire for more. All that glitters is not gold.
This video was largely shot on Karmøy, an island located on the west coast of Norway, but also 1883 meters above the ocean on the peak of Gaustatoppen, a vast mountain overlooking 1/6th of the country.
The large flying factories were made by Steamheads, an Oslo-based VFX-house known for their work on films like Harry Potter and Elysium, and the rest of the post-production was completed at Hocus Focus.

Also, have a look behind the scenes!