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IT IS WHAT WE DO THE BEST AND THEREFORE WHAT WE LOVE THE MOST.

The keyword is SKIING in all its shapes and forms: ski jumping, down hill skiing, slalom skiing, cross-country skiing, long-distance, short-distance, sprinting - the options are innumerable. And, yes, it is the World Championships these days. The championship also brings forward the great necessity to be well equipped, also for all of us glued to the TV-screens: ski wax, ski suits, ski bindings and what have you. The myth and cliché that Norwegians are born with skis on is rather annoying, however fully understandable. In this huge box of references to the world of ski, there is a great comfort in going back to the one happening every person in Norway past a certain minimum age know so well. The moment in time when Brå broke his ski pole. This is cleverly used in the latest commercial films from SPAR to promote certain products and good buys. The re-creation of the nostalgic and heart warming event is directed by Mikkel Ohrvik. Produced by Elisabeth Enstad and the production company Small Film. Post produced by Jon Anders Klausen and Hocus Focus: Edited by Thomas Løvig, colour grading and online by Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen. No wonder Spar is a proud sponsor of the best ski athletes in Norway.

COMING UP: A NEW, INFORMATIVE AND SPECIFIC COMMERCIAL FROM Q-MEIERIENE. THE DAIRY PRODUCT IN FOCUS IS NOT SO MUCH THE WELL-KNOWN CONTENT OF SOUR CREAM AS THE CONTAINER. AND WHAT AN INNOVATION WE ARE INTRODUCED TO HERE, IN THIRTY SECONDS TIME OR SO.


The keyword is control. We are invited to join a charming, persistent and little bit annoying everyday father on his way from work via the grocery store and then home, to eat dinner with his family. All the way he is talking to the camera and us about the logic of everything around him including the practicality of sour cream in a plastic bottle. It is really fascinating how the common problem of messing oneself up while eating taco is solved in a flash. A huge help to many, many households in Norway from the production company Fantefilm and director Magnus Martens. Produced by Elle-Beth Lønnestad, post produced by Pia Nyhus and the following team from Hocus Focus: Edited by Ove Kenneth Nilsen, online by Bengt Ove Sannes and sound design by Johannes Ringen. We can hardly wait to eat the next taco...

IT WORKS AS AN EXCELLENT REMINDER OF A GOOD CAUSE AND A REASON TO ENGAGE. THE FILM WAS PART OF AN INFORMATIONAL CAMPAIGN BEFORE THIS YEAR'S TV-EVENT ON NRK. FOR ONE REASON OR ANOTHER - HOPEFULLY A GOOD ONE - WE DID NOT WRITE OR COMMENT UPON THIS AMNESTY FILM WITH AN IMPACT. SO WE TAKE THE OPPORTUNITY TO DO SO NOW.


The film hit you as hard as it should, promoting a global movement of more than 3 million supporters in over 150 countries. The hard core images appear as authentic documentary footage of situations you don't want to see and placed you don't want to be. The film campaign to end grave abuses of human rights - torture, rape, violence, the right to believe what you want and say what you think. Amnesty's vision is for every person to enjoy all the rights enshrined in the Universal Declaration of Human Rights and other international human rights standards. What can be more important than that? Directed by Jens Lien and produced by Aksel Jermstad and the production company Einar Film og Fortellinger. Post produced by Pia Nyhus and Hocus Focus: Edited by Ove Kenneth Nilsen, colour grading by Bengt Ove Sannes, online by Bengt Ove Sannes and Mathias Theissen. Sound design by Preben Grieg-Halvorsen. For more information about how to contribute, take a look at www.amnesty.no

WE LOVE THE CINEMA AND THE WINE GUM SWEETS GODT & BLANDET ARE ALL READY WELL KNOWN BY NORWEGIAN CINEMAGOERS.

The latest commercial from Malaco has an excellent slogan as it incorporates several of the important features of the sweeties. The slogan "Farlig godt" (= Dangerously delicious) refers to the nervous and automatic eating of goodies while seeing something exciting at the cinema screen, especially thriller, horror, slasher or anything in between. In this short and very effectual commercial from the master of terror on Norwegian film, the production company Fantefilm, the frightening creature with a mask and a hood is more enough to get the chill. The boy in the dark corner with huge and scared eyes in combination with the crackling and sudden LOUD noise from the Godt & Blandet bag are giving it all away. Oh, but what is happening next? We want to know... Directed by Andreas Lisberg and produced by Elle-Beth Lønnestad. The post production team from Hocus Focus consisted of the following people: Producer Pia Nyhus, editor Henrik Berge, online and colour grading by Bengt Ove Sannes and last but not least, sound design by Preben Grieg-Halvorsen and Johannes Ringen. The advice and request must be - see more movies, eat more sweets and be scared.

ON A SCALE FROM ONE TO TEN, MOST OF US WOULD PROBABLY RANK FOOD HIGH UP THERE AT CHRISTMAS TIME – PERHAPS ONLY BEATEN BY HUGE PRESENTS.

That means that the Christmas season is an excellent time for all of those shops and grocery stores that provide a hungry Norwegian population with eatable delicacies. SPAR has understood just that and taken on the national costume in the latest commercial film, created by director Mikkel Ohrvik and the production company Small Film. A sweet lady, who in real life is the Spar store manager in Koppang, serves us different Christmas food on a large tray. She is reminding us on a very important thing, namely the importance of potatoes. It is the potatoes that are the glue of Norwegian Christmas food. We are eating pork rib, lutefisk, cod, salted and dried rib of mutton and what have you. However, what have all of these courses in common? Potatoes – and you can get everything at your local Spar shop of course, even though this film was shot in Heggedal. Jingle all the way from producer Elisabeth Enstad. Post produced by Jon Anders Klausen and the following team from Hocus Focus: Henrik Berge (editing), Bengt Ove Sannes (colour grading and online) and Preben Grieg-Halvorsen (sound design). Thank you for the food!