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THE PRODUCTION COMPANY QVISTEN ANIMATION HAS MADE A FINE COMMERCIAL PROMOTING A TREASURE FROM THE SOUTH OF NORWAY, NAMELY SØRLANDSCHIPS.

Here is the message they are communicating: The unusual good usual chips are a world sensation from the manufacturer Sørlandschips. Usual chips from Sørlandschips are in fact an unusual good usual chips based on a brand new recipe. Confused? Well, so am I, and so are the men and women at the factory in white overcoats. Particularly Ingolf, the one who talks about philosophy and the meaning of life. The newcomer among the chips-family is celebrated with trumpets, fanfares and a red ribbon. The oh so nerdy employees with lovely southern dialect, take on their assignment with great sincerity. It is obviously a big happening and there is no doubt in my mind that the chips are tasteful. It sounds incredible tempting, too. Particularly on a Sunday. Produced by Irene Sødahl Didrichson and post-produced by Pia Nyhus. From Hocus Focus: Ove Kenneth Nilsen (editor), Bengt Ove Sannes (online and colour grading) and Preben Grieg-Halvorsen (sound design). If you want to do some more in-depth research on the logic of the unusual usual potato chips, check out the film or the website at www.sorlandschips.no

COMING UP: AN UNBEATABLE COMBINATION. THE NORWEGIAN POP SENSATION MADCON HAS JOINED FORCES WITH THE MOST POPULAR NORWEGIAN CHOCOLATE.

Stratos milk chocolate from Nidar. We took the long history of Nidar, going all the way back to Trondheim in 1912, a little while ago. We will not go back there again. However, we have to repeat the fact that Nidar is Norway’s answer to (Charlie and) the Chocolate Factory. Anyway, what do Madcon and Stratos have in common except their unique popularity? Bubbles - they are bubbling all the way. Madcon's Tshawe and Yosef have been animated for the occasion of promoting that Stratos has been reshaped from a rectangular and flat to a bubbly form. They are buzzing around with wings to their own Stratos music, and the blue Stratos cow is ecstatic, doing his fabulous moves on the dance floor. A real disco show is taking place on a stage with flashing light on a rooftop. Oh yes, Stratos is a bubble of joy and good taste. Fun, fun and more fun from director Rasmus Øyen and the production company Qvisten Animation. Produced by Irene Sødal Dietrichson, post produced by Pia Nyhus and Hocus Focus: Colour grading and online by Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen. Enjoy a Stratos with delicious chocolate bubbles.

IT IS WHAT WE DO THE BEST AND THEREFORE WHAT WE LOVE THE MOST.

The keyword is SKIING in all its shapes and forms: ski jumping, down hill skiing, slalom skiing, cross-country skiing, long-distance, short-distance, sprinting - the options are innumerable. And, yes, it is the World Championships these days. The championship also brings forward the great necessity to be well equipped, also for all of us glued to the TV-screens: ski wax, ski suits, ski bindings and what have you. The myth and cliché that Norwegians are born with skis on is rather annoying, however fully understandable. In this huge box of references to the world of ski, there is a great comfort in going back to the one happening every person in Norway past a certain minimum age know so well. The moment in time when Brå broke his ski pole. This is cleverly used in the latest commercial films from SPAR to promote certain products and good buys. The re-creation of the nostalgic and heart warming event is directed by Mikkel Ohrvik. Produced by Elisabeth Enstad and the production company Small Film. Post produced by Jon Anders Klausen and Hocus Focus: Edited by Thomas Løvig, colour grading and online by Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen. No wonder Spar is a proud sponsor of the best ski athletes in Norway.

COMING UP: A NEW, INFORMATIVE AND SPECIFIC COMMERCIAL FROM Q-MEIERIENE. THE DAIRY PRODUCT IN FOCUS IS NOT SO MUCH THE WELL-KNOWN CONTENT OF SOUR CREAM AS THE CONTAINER. AND WHAT AN INNOVATION WE ARE INTRODUCED TO HERE, IN THIRTY SECONDS TIME OR SO.


The keyword is control. We are invited to join a charming, persistent and little bit annoying everyday father on his way from work via the grocery store and then home, to eat dinner with his family. All the way he is talking to the camera and us about the logic of everything around him including the practicality of sour cream in a plastic bottle. It is really fascinating how the common problem of messing oneself up while eating taco is solved in a flash. A huge help to many, many households in Norway from the production company Fantefilm and director Magnus Martens. Produced by Elle-Beth Lønnestad, post produced by Pia Nyhus and the following team from Hocus Focus: Edited by Ove Kenneth Nilsen, online by Bengt Ove Sannes and sound design by Johannes Ringen. We can hardly wait to eat the next taco...

IT WORKS AS AN EXCELLENT REMINDER OF A GOOD CAUSE AND A REASON TO ENGAGE. THE FILM WAS PART OF AN INFORMATIONAL CAMPAIGN BEFORE THIS YEAR'S TV-EVENT ON NRK. FOR ONE REASON OR ANOTHER - HOPEFULLY A GOOD ONE - WE DID NOT WRITE OR COMMENT UPON THIS AMNESTY FILM WITH AN IMPACT. SO WE TAKE THE OPPORTUNITY TO DO SO NOW.


The film hit you as hard as it should, promoting a global movement of more than 3 million supporters in over 150 countries. The hard core images appear as authentic documentary footage of situations you don't want to see and placed you don't want to be. The film campaign to end grave abuses of human rights - torture, rape, violence, the right to believe what you want and say what you think. Amnesty's vision is for every person to enjoy all the rights enshrined in the Universal Declaration of Human Rights and other international human rights standards. What can be more important than that? Directed by Jens Lien and produced by Aksel Jermstad and the production company Einar Film og Fortellinger. Post produced by Pia Nyhus and Hocus Focus: Edited by Ove Kenneth Nilsen, colour grading by Bengt Ove Sannes, online by Bengt Ove Sannes and Mathias Theissen. Sound design by Preben Grieg-Halvorsen. For more information about how to contribute, take a look at www.amnesty.no