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IN THE LATEST COMMERCIAL CAMPAIGN FROM NORWAY'S LARGEST POTATO MANUFACTURER HOFF AS, WE ARE GOING BACK TO WHERE IT ALL STARTED.

The grand, old boys from Gjøvik and Vazelina Bilopphøggers are the greatest promoters of chopped up potatoes or pommes frites as most of us like to call it. Sitting at the kitchen table with an old radio, knitted Norwegian sweaters, talking with a charming and very recognisable dialect, the two can assure us that these potatoes are the best and most crispy pommes frites in the world. Beat that. And this they can promise in not one but three films, no game of dice is needed. Sweet, funny and very Norwegian from director Mikkel Ohrvik and the production company Small Film. Especially when Eldar defines the blond Høggern as a globetrotter as he has visited no less than Sweden, Denmark, Finland, Norway and Syden (The South). Produced by Elisabeth Enstad, post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Henrik Berge, online and colour grading by Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen. And remember, Hoff's Opphøgde Poteter is made of one hundred per cent canola oil and therefore not so shabby health wise.

THE LATEST NEWS FROM MØLLERS: THE MASTER OF COD-LIVER OIL PRODUCTION HAS COME UP WITH A BRAD NEW PRODUCT.

It is aimed at the ones who are interested in fish, or more precisely think that fish has a multitude of nutrient that is good for your health. Möller's - Det Sunne fra Fisken (=the healthful from the fish) is made of fresh trout from the cold and clean fjords of Norway. There is no end to all the good stuff you will put in your body by taking this product: omega-3, jodine, selenium, vitamins B and D and what have you. All this is communicated through images of Norwegian nature, the colour of green and a trustworthy voice-over with a dialect. Most of us are indeed well aware that everything fishy do us good, so run to the store and get some capsules of health and joy. The production company responsible for the commercial film is Talking Nation, with director Jørgen Lauritzen and producer Kaja Olsen. Post production by Ole-Arild Svendsen and Hocus Focus. The guys on the team were Vebjørn (editing), Zoltan Farkas (colour grading) and Bengt Ove Sannes (online). The key words here are Natural Health!

THE MUSIC AND LYRICS SET THE FEELING OF THE NEW FILM FROM GERIMAX. IT GOES LIKE THIS: "WHEN I FEEL THE SUNSHINE, IT LIGHTS UP MY DAY. WHEN I FEEL THE SUNSHINE, IT LIGHTS UP MY WAY".

Add to this the image of a refreshed blond mother to two, happily at the diner table. Or the same blond efficiently at work, or again, biking along in the sunshine with her joyful children. She is looking at another mother, resigned and grey with her quarrelsome kids. The impression is given that you will be ready for whatever may come in the evening as well. A game of Ludo, perhaps? The message is loud and clear. Gerimax - with all its vitamins, minerals, antioxidants, ginseng -is a provider of surplus energy in a busy everyday life. The products of Gerimax were launched in Denmark in 1981, and are marketed today in more than 20 countries. With more than 30 years of experience in product development, consumer research and clinical studies, Gerimax is promoted has having an unique expertise within the energy segment. The production company Talking Nation with director Jørgen Lauritzen and producer Kaja Olsen is responsible for the commercial. Post produced by Ole-Arild Svendsen and Hocus Focus with the following team: Rolf Thomas Løvig (editing), Zoltan Farkas (colour grading and online) and Bengt Ove Sannes (online). Honour and glory to Preben Grieg-Halvorsen for composing the mindsetting music and for the sound design.

COMING UP: A COMMERCIAL BY THE PEOPLE TO THE PEOPLE. PIZZA GRANDIOSA IS AMONG THE FAVOURITE FOODS IN NORWAY.

It is therefore an excellent idea to invite more than 250 extras to part-take in a promotional film for the new innovation of a product - Grandiosa Kebab. What an unbeatable combination! Director Steinjo Grieg-Halvorsen and Tangrystan Productions must have had their hands full, making sure that this bunch of people was filmed on green screen on various locations in our long-stretched country. The result is fascinating, colourful and quirky, with a live scarecrow, rhythmic head movements, a blue car, hitchhikers and mountaintops. Air balloons and rolling pizzas. Vikings, belly dancers and cowboys. Grandiosa’s history of engaging commercials to be remembered is thus well kept by producer Kristian Hajdu, line producer Anja Kristiansen and photographer Nico Poulsson. Much fun for post producer Ole-Arild Svendsen and his team from Hocus Focus as well. The film was edited Ove Kenneth Nilsen, and it is not hard to see that this Grandiosa-fun kept the guys working online and with VFX busy for a while. That is Haavard Albertsen (who also did the colour grading), Bengt Ove Sannes and Mathias Theissen. Sound design by Preben Grieg-Halvorsen.

THE PRODUCTION COMPANY QVISTEN ANIMATION HAS MADE A FINE COMMERCIAL PROMOTING A TREASURE FROM THE SOUTH OF NORWAY, NAMELY SØRLANDSCHIPS.

Here is the message they are communicating: The unusual good usual chips are a world sensation from the manufacturer Sørlandschips. Usual chips from Sørlandschips are in fact an unusual good usual chips based on a brand new recipe. Confused? Well, so am I, and so are the men and women at the factory in white overcoats. Particularly Ingolf, the one who talks about philosophy and the meaning of life. The newcomer among the chips-family is celebrated with trumpets, fanfares and a red ribbon. The oh so nerdy employees with lovely southern dialect, take on their assignment with great sincerity. It is obviously a big happening and there is no doubt in my mind that the chips are tasteful. It sounds incredible tempting, too. Particularly on a Sunday. Produced by Irene Sødahl Didrichson and post-produced by Pia Nyhus. From Hocus Focus: Ove Kenneth Nilsen (editor), Bengt Ove Sannes (online and colour grading) and Preben Grieg-Halvorsen (sound design). If you want to do some more in-depth research on the logic of the unusual usual potato chips, check out the film or the website at www.sorlandschips.no