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COMING UP: A SELECTION OF LATE SUMMER AND EARLY FALL THEMED IDENTS FROM NORWAY’S LARGEST BROADCASTERS NRK.

A couple of years ago, the broadcaster of the public introduced new idents for its flagship channel NRK1, featuring a large blue ball, which appears in everyday Norwegian life. NRK1 previous idents had developed over ten years and featured scenery from around the country where some round object would form the "dot" in the R in the middle of the NRK logo. The blue ball was a new take on that idea, and the focus has shifted towards the people of Norway rather than the country itself. The blue ball is still with us in fascinating ways in the first three of the latest idents presented here: As a cricket ball in a match - thrown away and hitting the stumps hard. As a huge beach ball of which the youth in all its beauty is aiming at while jumping off the dock and into the water (is the summer really over?). And last but not least, as a ball stuck in the three. There is - and has always been - a touch of magic connected to the idents from NRK. It is like the institution is building its brand of quality, innovation and knowledge just by creating these eight seconds of colourful and imaginative glimpses of joy. Hocus Focus are therefore very proud to do a little cutting and brushing on the work of director Jan Otto Wiig and photographer Simon Hawken. 3D animation created by Tor Øra, editing by Thomas Løvig, Colour grading by Haavard Albertsen and VFX by Bengt Ove Sannes. Post produced by Ole-Arild Svendsen. Watch this space - there are still five more brilliant channel identity providers to come.

THE NORWEGIAN DIRECTORATE FOR EDUCATION AND TRAINING (UDIR) IS RESPONSIBLE FOR THE DEVELOPMENT OF KINDERGARTEN, PRIMARY AND SECONDARY EDUCATION. THE DIRECTORATE IS THE EXECUTIVE AGENCY FOR THE MINISTRY OF EDUCATION AND RESEARCH.

The latest campaign from the Directorate has the main purpose of encouraging local governments and educational institutions all over the country to put the huge problem of bullying and victimization of youth on the top of their agenda. The production company Small Film and director Mikkel Ohrvik are visualizing the problem through the big, sad eyes of a young girl in her early teens. We follow her from the early morning while waving goodbye to her parents and throughout the day – and it hurts. It hurts to see how she is excluded into loneliness, in the classroom, in the school yard and while training a team sport. The exclusion is illustrated through the eyes of all involved - the fast glances, the staring, the look. The teachers, the parents and the coach can see what is going on, but no one is saying anything. The slogan is therefore an important statement and put the responsibility where it belongs – with the adults: “Adults creates friendship – together”. The girl is played by Vilde Marie Zeiner, the star of the Norwegian feature film “Reisen til julestjernen” (=The journey to the Christmas Star) from 2012. The beautiful music, which sets the melancholy mood of this important and thought-provoking film is created by singer and songwriter Siri Nilsen. Produced by Elisabeth Enstad and post produced by Ole-Arild Svendsen and Hocus Focus. Edited by Rolf Thomas Løvig, online and colour grading by Bengt Ove Sannes and sound design by Preben Grieg-Halvorsen. We must add that Hocus Focus has expanded its ordinary area of responsibility, as Henrik Berge has painted the signboard to the youth club – well done.

THE WELL-KNOWN TV-CHEF LISE FINCKENHAGEN HAS SPENT THE SUMMER VISITING FARMERS ALL OVER NORWAY, TO TASTE AND TALK ABOUT THE SEASONAL TEMPTATIONS.

These glimpses of colourful vegetables, fruits and berries create the latest commercial campaign from Bama and the Norwegian/Los Angeles based production company The King of Popcorn. Director Sten Hellevig takes us to the most beautiful places in Norway and provides us with plenty of knowledge and arguments for choosing Norwegian products. Roy Hasle’s carrots in Østfold, Thorleif Muller’s strawberries from Nøtterøy and Jan Ove Nes in Hardanger, where you can find the best plums, of course: All the products reeks of quality. And the series of films look as crispy and fresh as the fruits and vegetables they represents. Norwegian nature and health at its best. Produced by Terez Hollo Klausen and Håvard Hana, post produced by Jon Anders Klausen and Hocus Focus. A lot of films demand a lot of people: Edited by Ove Kenneth Nilsen, Henrik Berge and freelancer Vesa Happonen. Excellent colour grading that set you in a summer mood, by Haavard Albertsen. Online by Bengt Ove Sannes and sound design by Christian Schaaning, with contributions from Preben Grieg-Halvorsen. Enjoy and stay green and healthy.

NO WONDER THE LATEST COMMERCIAL SLASH MUSIC VIDEO FROM THE PRODUCER OF THE DIETARY SUPPLEMENT VITAEPRO IS CATCHY. THE SONG "DET FUNKER FOR MEG" (=IT WORKS FOR ME) IS WRITTEN BY THE KING OF COMMERCIALS, TORSTEIN BIELER/UTE TIL LUNSJ.

VitaePro is known for using real people with real experiences from using the product - preferable good ones of course. The transformation from lazy and slow to bubbly and full of energy has been a recurring theme the latest years. The same concept is taken further in this latest production from VitaePro and the production company Small Film. However, we simply love the new grand and surprising twist - turning the commercial into a kind of musical. The great Håvard Bakke is as good as a pale, rusty and worn out guy as the sparkling, singing and revitalised handsome man in the office. It must be lovely for Mr Bakke to finally make an appearance in front of the camera, after doing the voice on all those packshots in previous commercials for VitaePro. Backing up his forceful and convincing performance is no less than a group of cheerleaders - the one and only Viqueens. Yes, there is a lot of energy and controlled jumping going on. This is certainly a highlight of a long career of many VitaePro films from the production company Small Film, director Mikkel Ohrvik and producer Elisabeth Enstad. The same goes for Hocus Focus and post producer Ole-Arild Svendsen, editor Thomas Løvig, and Bengt Ove Sannes doing the colour grading and online work. For more information about VitaePro, take a look at www.vitaepro.no

IN THE LATEST COMMERCIAL CAMPAIGN FROM NORWAY'S LARGEST POTATO MANUFACTURER HOFF AS, WE ARE GOING BACK TO WHERE IT ALL STARTED.

The grand, old boys from Gjøvik and Vazelina Bilopphøggers are the greatest promoters of chopped up potatoes or pommes frites as most of us like to call it. Sitting at the kitchen table with an old radio, knitted Norwegian sweaters, talking with a charming and very recognisable dialect, the two can assure us that these potatoes are the best and most crispy pommes frites in the world. Beat that. And this they can promise in not one but three films, no game of dice is needed. Sweet, funny and very Norwegian from director Mikkel Ohrvik and the production company Small Film. Especially when Eldar defines the blond Høggern as a globetrotter as he has visited no less than Sweden, Denmark, Finland, Norway and Syden (The South). Produced by Elisabeth Enstad, post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Henrik Berge, online and colour grading by Bengt Ove Sannes. Sound design by Preben Grieg-Halvorsen. And remember, Hoff's Opphøgde Poteter is made of one hundred per cent canola oil and therefore not so shabby health wise.