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THE NORWEGIAN IKEA CAMPAIGN CREATED BY SMFB HAS MANAGED TO ATTAIN INTERNATIONAL ATTENTION IN CREATIVITY-ONLINE AND ADAGE.

The Autumn launch of the IKEA catalog was accompanied by an unusual advertising campaign which helped customers to sell the old furniture they wanted to replace. The TV commercials were produced by Animasjonsdepartementet with director Marc Reisbig and producer Jakob Thomessen. Edited by Thomas Løvig, grading by Mathias Theissen, online and vfx by Mathias Theissen and Bengt Ove Sannes. Post producer Pia Nyhus and Jon Anders Klausen.

Creativity-online: creativity-online.com/work/ikea-the-secondhand-campaign

COMING UP: A BRIGHT AND HAPPY LITTLE FILM WITH DANCING FLOWERS OF A SPECIAL CHARACTER. JUST WHAT WE NEED AS THE FALL APPROACHES AND THE DARKEST OF HOURS ARE GETTING CLOSER. IT IS A GOOD TIME TO ADVERTISE FOR FLOWERS.

Norway’s largest wholly-owned chain of florists with more than hundred stores all over the country - from Tromsø in the north to Kristiansand in the south – is doing just that. In a bright living-room, we are lucky to meet a dancing family dressed up as flowers in bright colours, doing their moves of joy. All to promote the three-for-two campaign at Mester Grønn. Pick and choose orchids and whatever you might need of accessories and the Mester Grønn florist store of your choice will treat you with the cheapest of the three products. A good deal, and you probably need some fresh flowers right now! These happy news come from the producer of horror and dread, namely the production company Fantefilm with director Andreas “Bombom” Lisberg and producer Elle-Beth Lønnestad. Post-produced by Hocus Focus and Pia Nyhus with the team Henrik Berge (editor) Bengt Ove Sannes (colour grading and touch up) and Preben Grieg-Halvorsen (sound design).

COMING UP: A SELECTION OF LATE SUMMER AND EARLY FALL THEMED IDENTS FROM NORWAY’S LARGEST BROADCASTERS NRK.

A couple of years ago, the broadcaster of the public introduced new idents for its flagship channel NRK1, featuring a large blue ball, which appears in everyday Norwegian life. NRK1 previous idents had developed over ten years and featured scenery from around the country where some round object would form the "dot" in the R in the middle of the NRK logo. The blue ball was a new take on that idea, and the focus has shifted towards the people of Norway rather than the country itself. The blue ball is still with us in fascinating ways in the first three of the latest idents presented here: As a cricket ball in a match - thrown away and hitting the stumps hard. As a huge beach ball of which the youth in all its beauty is aiming at while jumping off the dock and into the water (is the summer really over?). And last but not least, as a ball stuck in the three. There is - and has always been - a touch of magic connected to the idents from NRK. It is like the institution is building its brand of quality, innovation and knowledge just by creating these eight seconds of colourful and imaginative glimpses of joy. Hocus Focus are therefore very proud to do a little cutting and brushing on the work of director Jan Otto Wiig and photographer Simon Hawken. 3D animation created by Tor Øra, editing by Thomas Løvig, Colour grading by Haavard Albertsen and VFX by Bengt Ove Sannes. Post produced by Ole-Arild Svendsen. Watch this space - there are still five more brilliant channel identity providers to come.

THE NORWEGIAN DIRECTORATE FOR EDUCATION AND TRAINING (UDIR) IS RESPONSIBLE FOR THE DEVELOPMENT OF KINDERGARTEN, PRIMARY AND SECONDARY EDUCATION. THE DIRECTORATE IS THE EXECUTIVE AGENCY FOR THE MINISTRY OF EDUCATION AND RESEARCH.

The latest campaign from the Directorate has the main purpose of encouraging local governments and educational institutions all over the country to put the huge problem of bullying and victimization of youth on the top of their agenda. The production company Small Film and director Mikkel Ohrvik are visualizing the problem through the big, sad eyes of a young girl in her early teens. We follow her from the early morning while waving goodbye to her parents and throughout the day – and it hurts. It hurts to see how she is excluded into loneliness, in the classroom, in the school yard and while training a team sport. The exclusion is illustrated through the eyes of all involved - the fast glances, the staring, the look. The teachers, the parents and the coach can see what is going on, but no one is saying anything. The slogan is therefore an important statement and put the responsibility where it belongs – with the adults: “Adults creates friendship – together”. The girl is played by Vilde Marie Zeiner, the star of the Norwegian feature film “Reisen til julestjernen” (=The journey to the Christmas Star) from 2012. The beautiful music, which sets the melancholy mood of this important and thought-provoking film is created by singer and songwriter Siri Nilsen. Produced by Elisabeth Enstad and post produced by Ole-Arild Svendsen and Hocus Focus. Edited by Rolf Thomas Løvig, online and colour grading by Bengt Ove Sannes and sound design by Preben Grieg-Halvorsen. We must add that Hocus Focus has expanded its ordinary area of responsibility, as Henrik Berge has painted the signboard to the youth club – well done.

THE WELL-KNOWN TV-CHEF LISE FINCKENHAGEN HAS SPENT THE SUMMER VISITING FARMERS ALL OVER NORWAY, TO TASTE AND TALK ABOUT THE SEASONAL TEMPTATIONS.

These glimpses of colourful vegetables, fruits and berries create the latest commercial campaign from Bama and the Norwegian/Los Angeles based production company The King of Popcorn. Director Sten Hellevig takes us to the most beautiful places in Norway and provides us with plenty of knowledge and arguments for choosing Norwegian products. Roy Hasle’s carrots in Østfold, Thorleif Muller’s strawberries from Nøtterøy and Jan Ove Nes in Hardanger, where you can find the best plums, of course: All the products reeks of quality. And the series of films look as crispy and fresh as the fruits and vegetables they represents. Norwegian nature and health at its best. Produced by Terez Hollo Klausen and Håvard Hana, post produced by Jon Anders Klausen and Hocus Focus. A lot of films demand a lot of people: Edited by Ove Kenneth Nilsen, Henrik Berge and freelancer Vesa Happonen. Excellent colour grading that set you in a summer mood, by Haavard Albertsen. Online by Bengt Ove Sannes and sound design by Christian Schaaning, with contributions from Preben Grieg-Halvorsen. Enjoy and stay green and healthy.