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THE SUMMER IS SOON UPON US, AND THE SEASON FOR EATING ICE CREAMS FOR THE NEXT THREE TO FOUR MONTHS HAS BEGUN. THE BEST TYPE IS OF COURSE SOFT SERVE, OR «SOFTIS» (LITERALLY SOFT ICE) AS WE CALL IT IN NORWAY.

Now Tine has released Piano Softis, so you can make it yourself in your own home. Very practical for the days you don’t have the time to go to your local ice cream parlor.

Directed by Sebastian Wartin, produced by Helene Honda Lunde and One Big Happy Family, and post-produced by Ole-Arild Svendsen for Hocus Focus. Edited by Ove Kenneth Nilsen, color grading by Haavard Albertsen, online by Bengt Ove Sannes and sound design by Erik Ljunggren.

INFINITUM IS ENCOURAGING ALL OF US TO PAWN OUR BOTTLES AND CANS AND EVERYTHING ELSE POSSIBLE TO PAWN – ALSO DURING VACATIONS.

Fun fact: In 2014 Norsk Resirk changed its name to Infinitum. The new name is inspired by the infinite number of times you can recycle a bottle or a can. So now you know… Directed by Simen Ahlsvik, produced by Tangrystan and post-produced by Ole-Arild Svendsen for Hocus Focus. Edited by Henrik Berge, colour grading by Mathias Theissen, online by Bengt Ove Sannes and sound design by Erik Ljunggren.

THE LATEST CAMPAIGN FROM JORDAN KEEPS UP WITH THE LONG-STANDING SLOGAN IN RHYME JORDAN VET HVORDAN (JORDAN KNOWS HOW). STILL GOING STRONG AFTER 50 YEARS AS A STRONG MARKETING BRAND.

This time the company know how to make the perfect dish brush – for roasting tin, small pans with big ears and large mugs. A funny and sweet film with great coloured visuals directed by Erika Calmeyer, who is the brand new and very talented director at 4 ½. Produced by Benedicte Aubert Ringnes, post- produced by Lene Albertsen and Hocus Focus: Edited by Ove Kenneh Nilsen, colour grading by Mathias Theissen, online by Bengt Ove Sannes and sound design by Erik Ljunggren.

IT IS COLD, WINDY AND THE SNOW IS FALLING ON EVERY ROOFTOP IN NORWAY. THANK HEAVEN FOR GLAVA – THE ISOLATION MATERIAL THAT HAS KEPT US WARM DURING WINTER AND FALL SINCE 1935.

The campaign is a tribute to all the craftsmen out there from Metro Branding and Fantefilm. Directed by Johanne Helgeland, shot by Marianne Bakke and produced by Audun Lyngholm Wittenberg. Post-produced by Lene Albertsen and Hocus Focus: Henrik Berge (editor), Haavard Albertsen (colour grading) and Bengt Ove Sannes (online). Sound design by Vidar Grande.

"MER" IS INSPIRED BY THE HARSH GRASP OF CONSUMERISM, AND HOW IT CAN MAKE US BLIND BY GREED IN THE PURSUIT FOR MATERIAL GOODS.

Director Kristoffer Klunk's story is set in a post apocalyptic world, where a group of nomads collect the remains of a lost society. But as their collection grows bigger, so does their desire for more. All that glitters is not gold.
This video was largely shot on Karmøy, an island located on the west coast of Norway, but also 1883 meters above the ocean on the peak of Gaustatoppen, a vast mountain overlooking 1/6th of the country.
The large flying factories were made by Steamheads, an Oslo-based VFX-house known for their work on films like Harry Potter and Elysium, and the rest of the post-production was completed at Hocus Focus.

Also, have a look behind the scenes!