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CONFUSION, FEAR AND ALIENATION: LIFE BECOMES A NEVER-ENDING LINE OF QUESTIONS WITHOUT ANSWERS. THE SUBTLE AND QUITE FILM FROM THE DIRECTORATE OF HEALTH IN COOPERATION WITH SAATCHI & SAATCHI POINTS TO THE MUCH-FEARED ILLNESS OF DEMENTIA.

The aim is to lower the threshold of seeking help and talk to others about the creeping illness causing the known to appear unknown. Director Kristoffer Borgli and Fantefilm with producer Ellebeth Lønnestad manage to bring forward a sense of what it means not to remember the way back home. Wondering who is sleeping beside you in your own bedroom or what to bring from your kitchen to your living room. A world hard to imagine and very scary. A realistic world, edited by Thomas Løvig and colour graded by Haavard Albertsen from Hocus Focus. It is good to know that a campaign with such an important message will be given space throughout the winter, all the way to the Easter holiday in various media channels. For more information on how to help your loved ones, take a look at: www.helsedirektoratet.no/demens