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IT IS ALREADY A PHENOMENON. THE NEW PROMOTIONAL FILM FOR PLAYSTATION 3 GADGETS IS AWESOME. WITH ITS LIGHT BULB HEADED MOVEMEN, TAKING A RANDOM PARTY THEY FOUND ON FACEBOOK TO A NEW LEVEL (OF GAMING).

The message from the ministry of move is clear: Join the movement and get the MoveMen to your party at facebook.com/playstationmovenorge. The campaign is even noticed abroad. As Donald Melanson is writing in Engadget (see www.engadget.com): “…it looks like the company’s (Sony) entered an entirely different realm in Norway. It’s just rolled out a new ad campaign for the Norwegian launch of the PlayStation Move that feature the “MoveMen,” a dynamic, all-seeing duo that watches for a lack of partying and delivers the Move to those in need. The question is: who moves the MoveMen?” Excellent and creative work from the advertising agency Suddenly and the production company Film Faktisk with director Lars Åndheim and producer Bjørn Glestad. Post-production by Hocus Focus: Ole-Arild Svendsen (producer) and Mathias Theissen (VFX and colour grading).