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LET’S BE HONEST; IF YOU PUT AN AUTOMATIC ANTI COLLISION SYSTEM ON A BUMPER CAR, IT TAKES AWAY ALL OF THE FUN. BUT IF YOU PUT THE SAME SYSTEM INTO A REAL CAR, IT WILL SAVE YOUR LIFE ONE DAY.

Volkswagens new innovation is an emergency brake system that will automatically hit the brakes if you don’t!
From the creative minds of Try Reklamebyrå and production company Go Happy! Produced by Miriam Pedersen Eeg, directed by Lars & Christoffer. Post produced by Lene Albertsen and Hocus Focus: Edited by Henrik Berge, colour grading and online by Haavard Albertsen. Sound design by Preben Grieg-Halvorsen. Casefilm by Hocus Focus.