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IDUN HAS BEEN IN THE YEAST INDUSTRY A LONG TIME, WITH HISTORY THAT CAN BE TRACED ALL THE WAY BACK TO 1883. TODAY THEY ARE THE LEADING PROVIDER OF YEAST TO THE NORWEGIAN PEOPLE.

One of their latest products is pre-made sourdough yeast, making it easy for all the baking enthusiasts to easily make their own sourdough breads at home. Henrik Henriksen directs this commercial, full of slow motions and time lapses. It’s basically bakingporn! Produced by Gry Sætre from Tangrystan, agency is POL.

Post-produced by Jon Anders Klausen and Hocus Focus: edited by Ove Kenneth Nilsen, colourgrading and online by Mathias Theissen, and sound design by Erik Ljunggren.