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IN THE LATEST CAMPAIGN FROM STOKKE, THE PRODUCTION COMPANY TANGRYSTAN AND DIRECTOR ANDREA ECKERBOM HAVE PRODUCED A VERY MOVING FILM ABOUT THE EARLY DAYS OF LIFE.

The commercial is saying it all about what kind of company Stokke aims to be and the products they are making – children’s quality necessities like the famous Tripp Trapp chair, the Xplory stroller and the sleepi bed. The slogan - Designed to be Close - makes a lot of sense together with images from ultrasounds and short home-video pieces of film of mothers and fathers with their much-loved babies. The newborn, the sleeping infant, the first laughter and the delight of new experiences – it is all there in less than 30 seconds. Time pass by so quickly…

Post-produced by Ole-Arild Svendsen and Hocus Focus: Edited by Ove Kenneth Nilsen, online and colour grading by Mathias Theissen. Sound design by Preben Grieg-Halvorsen.