O-LA-LA, THAT SPRING FEELING IS LURKING IN THE CORNERS. THE LIGHT, BRIGHT AND WHISTLING NEW COMMERCIAL FROM THE INFORMATION SERVICE GULE SIDER (= YELLOW PAGES) IS IN PERFECT HARMONY WITH THE SEASON: “I’VE BEEN FIGHTING GRAVITY WITH MY SIMPLICITY – THE SUN IS SHINING, MY SOUL IS TROUBLE FREE” – WHISTLE, WHISTLE.
This is director Hallvar Witzø’s first TV-commercial campaign after he graduated from the Norwegian Film School in 2010, and started to work for the production company Paradox come fall. However, Hallvar is no freshman and directed for instance the taped parts of the beloved television program “Storbynatt” – an up and coming director with a great sense of humour and a stoic calmness. The message is communicated loud and clear, both visually and with a firm voice-over: The new yellow pages do not only include old-fashion lawyers and handymen. You can also find products and where to buy them. As that fabulous Whyred jeans at Sole… We love the documentary feeling of it all, made possible by a stand-in at the shooting called Linn. She walked around for two days with a big helmet and a camera on her head. Everything is totally identifiable, especially for us Oslo dudes and dolls. Excellent from producer Henrik Henriksen, Paradox and the post production team from Hocus Focus: Henriette Carlsen (post producer), Thomas Løvig (editor), Haavard Albertsen (online and colour grading) and Preben Grieg-Halvorsen (sound mix).