WHO BETTER THAN AXEL LINDAHL, THE SWEDISH FASHION PHOTOGRAPHER AND DIRECTOR, TO MAKE THE FILM FOR THE SWEDISH MULTINATIONAL RETAIL-CLOTHING COMPANY H&M - WHEN THEY LAUNCH THEIR #HMSTUDIOAW16 COLLECTION AT THE PARIS FASHION WEEK.
The film is beautiful shot, with Swedish model Erika Wall as the lead character. #HMStudioAW16 collection is about the strength and beauty of women.
The show went live Wednesday 2nd of march 2016 at studio.hm.com. Directed by Axel Filip Lindahl. Produced by Krister Ragnarsson and Studio Bon.
Colorgrading and VFX by Hocus Focus and Haavard Albertsen