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WHO BETTER THAN AXEL LINDAHL, THE SWEDISH FASHION PHOTOGRAPHER AND DIRECTOR, TO MAKE THE FILM FOR THE SWEDISH MULTINATIONAL RETAIL-CLOTHING COMPANY H&M - WHEN THEY LAUNCH THEIR #HMSTUDIOAW16 COLLECTION AT THE PARIS FASHION WEEK.

The film is beautiful shot, with Swedish model Erika Wall as the lead character. #‎HMStudioAW16‬ collection is about the strength and beauty of women. The show went live Wednesday 2nd of march 2016 at studio.hm.com.‬ Directed by Axel Filip Lindahl. Produced by Krister Ragnarsson and Studio Bon.

Colorgrading and VFX by Hocus Focus and Haavard Albertsen