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WHEN THE ITALIAN CLOTHING BRAND PAL ZILERI WANTS TO SHOW OF THEIR NEW GOODS, THEY CHOSE THE NEW YORK BASED SWEDISH FASHION PHOTOGRAPHER AND DIRECTOR AXEL LINDAHL.

The location was the Fondation Vasarely is a museum in Aix en Provence, France, dedicated to the works of Victor Vasarely built in the 1970´s Stores all over Europe screens the beautiful result theese days.

Colorgrading and online by Haavard Albertsen.