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IT IS COLD, WINDY AND THE SNOW IS FALLING ON EVERY ROOFTOP IN NORWAY. THANK HEAVEN FOR GLAVA – THE ISOLATION MATERIAL THAT HAS KEPT US WARM DURING WINTER AND FALL SINCE 1935.

The campaign is a tribute to all the craftsmen out there from Metro Branding and Fantefilm. Directed by Johanne Helgeland, shot by Marianne Bakke and produced by Audun Lyngholm Wittenberg. Post-produced by Lene Albertsen and Hocus Focus: Henrik Berge (editor), Haavard Albertsen (colour grading) and Bengt Ove Sannes (online). Sound design by Vidar Grande.