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FAIRTRADE PRESENTS AND REPRESENTS PRODUCTS AND VALUES THAT DESERVE A PARTY. THE UNDISPUTABLE PARTY QUEEN IN THE LATEST FILM FROM GO HAPPY IS A HEALTH PROMOTOR / AEROBIC INSTRUCTOR / TV-PERSONALITY – THE ONE AND ONLY KARI JAQUESSON.

With fireworks, candles, cakes, yellow roses and glittering disco balls, main products like coffee, chocolate, tea, fruit and flowers are celebrated. The party mood is high up there with this energy bomb of a promotional film for an important and good cause. Fairtrade means better conditions for farmers and workers all over the world. It aims to help producers in developing countries to make better trading conditions and promote sustainability. We are all for the encouragement of choosing products that makes a difference, by looking for the Fairtrade brand the next time we buy our tea or coffee. The slogan is also great: It is easy to care. Directed by Kristoffer Klunk, produced by Miriam Pedersen Eeg and the production company Go Happy. Post-produced by Pia Nyhus and Hocus Focus: Edited by Henrik Berge, online and colour grading by Haavard Albertsen. Sound design by Erik Ljunggren.