YES, THE TIMES ARE BRIGHTER AND THE SPRING IS HERE – VERY, VERY SOON. AS A CONSEQUENCE, THE NEW SPRING COLLECTION FROM JEAN PAUL CLOTHES IS STACKED IN STORES ALL OVER OUR STILL WINTERY COUNTRY.
The film directed and produced by the Norwegian fashion photographer Jørgen Gomnæs certainly brings with it a touch of warmer (read better) times. It is green, it is flowery and not to forget, it is dry, even with the water fountain in the background. Energetic and cool music created by Mustang set the tone of a commercial filled with happiness and fun, activities and cabriolets. The title En Arriere en Avant”, says it all – even for those of us who don’t understand French. The boys are smiling with bright teeth and the girls have their hair in ponytails as they are making smart jokes – or so it seems. Dogs are running, Frisbees are thrown and the dress code is blue. All this together mean that you will perhaps get the urge to get hold of some lighter clothing. Tempted by JPC? The new collection can be found in the stores of VIC, Match and Boys of Europe. Post produced by Pia Nyhus and Hocus Focus with Henrik Berge (offline) and Haavard Albertsen (online and colour grading).