THE LATEST CAMPAIGN FROM KIWI HAS FREQUENTLY POPPED UP ON YOUR TELEVISION-SCREENS FOR A WHILE. BUY ONE - PAY FOR ONE. WHO WOULD HAVE THOUGHT THAT THIS SLOGAN WOULD HAVE ANY IMPACT ON ANYONE.
Is that really a great offer – something to advertise? Yes, it sure is. Every day is a new opportunity to give some considerations to what we consume, how much food we buy and the cost of it all. For our wallet, of course, but more importantly, for the environment (just about here, the Kiwi-film shows some footage of an ever so pretty, beige cow, looking accusingly at us). Nobody sees the point in buying more products than we need - we just do. All those plastic bags and all that garbage – why do we take the three-for-one offer, when we only need the one? It is a thought-provoking question that desperately needed to be asked, and Kiwi took the challenge with a little help from One Big Happy Family. Directed by Ubbe Haavind and produced by Mone Mikkelsen. Post-produced by Ole-Arild Svendsen and Hocus Focus: Edited by Rolf Thomas Løvig, colour grading by Haavard Albertsen and sound design by Preben Grieg-Halvorsen.