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THE NORWEGIAN IKEA CAMPAIGN CREATED BY SMFB HAS MANAGED TO ATTAIN INTERNATIONAL ATTENTION IN CREATIVITY-ONLINE AND ADAGE.

The Autumn launch of the IKEA catalog was accompanied by an unusual advertising campaign which helped customers to sell the old furniture they wanted to replace. The TV commercials were produced by Animasjonsdepartementet with director Marc Reisbig and producer Jakob Thomessen. Edited by Thomas Løvig, grading by Mathias Theissen, online and vfx by Mathias Theissen and Bengt Ove Sannes. Post producer Pia Nyhus and Jon Anders Klausen.

Creativity-online: creativity-online.com/work/ikea-the-secondhand-campaign