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COMING UP: THE RELEASE OF AN IMPORTANT AND INFORMATIVE FILM FROM THE NORWEGIAN CHURCH AID AND THE ACTALLIANCE.

The film is created and produced on the basis of supporting a good cause by the production companies Babusjka and Olafilms, the advertising agency Anorak and the post production company Hocus Focus. Mr. Nicken’s alarmclocks are the centre of narrative attention, and the film is full of humour and warm wit. Shoot on location in Johannesburg and the area of Soweto Township, the images are speaking a fascinating language, whereas a clear message is coming together at the end. The struggle to make poverty history must be fought on many fronts simultaneously. Norwegian Church Aid has three main working methods, and one of these is the focus on long-term development. And this is what Mr. Nicken is talking about. As he tells us that he loves all clocks, including the classic ones (the roosters) and that he simply loved waking people up as a kid, he also tells us that we need to wake up. Charity can only reach so far, and what will create change are investments in local businesses and work for especially young people. The bottom line is: “The Norwegian oil fund can create millions of jobs, but only 1% is invested in those countries that need it the most. Let’s wake up the politicians”. Directed by Stian Smestad, produced by Håkon Sørensen and Babusjka. Post produced by Ole-Arild Svendsen and Hocus Focus: Edited by Thomas Løvig, online and colour grading by Haavard Albertsen, sound design by Erik Ljunggren. So let’s go and find some more information at www.sendenvekker.no